- Log In/Sign Up
- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS, ESCI
ISSN : 1738-3110
The Emergence of New Conspicuous Consumption
Abstract
Purpose - Conspicuous consumption is the public display of wealth to impress others. In this study, consumption patterns by social class and economic development of countries were theoretically examined. Research design, Data, and Methodology - A qualitative approach of historical investigation and literature review was employed to identify current trends and emerging phenomena in the areas of consumer behavior and conspicuous consumption. Result - The main participants of conspicuous consumption have changed from the upper class in developing countries to the middle class in developed countries. While the main purpose of conspicuous consumption, that is, achieving higher status, remains unchanged, a leisure upper class has emerged as a new consumer group for conspicuous consumption in developed countries. Conclusions - To satisfy consumers'demands for new conspicuous consumption, marketers are encouraged to offer luxury experience and hybrid products.
- keywords
- Conspicuous Consumption, Leisure Class, Luxury Experience, Variety-Seeking
Reference
Braun, O. L., & Wicklund, R. A. (1989). Psychological antecedents of conspicuous consumption. Journal of Economic Psychology, 10, 161-187.
Chadha, R., & Husband, P. (2006). The cult of the luxury brand: Inside Asia’s love affair with luxury. London:Licholas Brealey International.
Chaudhuri, H. R., & Majumdar, S. (2006). Of diamonds and desires:Understanding conspicuous consumption from a contemporary from a contemporary marketing perspective. Academy of Marketing Science Review, 11, 1-18.
Cho, H. D., Hwang, J. K., & Lee, S. Y. (2011). A study of the aesthetic art marketing communication of luxury brand using storytelling. Journal of Distribution Science, 9(3), 73-82.
Danziger, P. (2007). New luxury. Global Cosmetic Industry, 175(5), 42-45.
Grønhaug, K., & Trapp, P. S. (1989). Perceived social class appeals of branded goods and services. The journal of Consumer Marketing, 6(1), 13-18.
Holt, D. B. (1998). Does cultural capital structure American consumption? Journal of Consumer Research, 25, 1-25.
Krahmer, D. (2006). Advertising and conspicuous consumption. Journal of Institutional and Theoretical Economics, 162(4), 661-682.
Mallette, C. (2015). Get smart. Indulge, 26–28.
Mandel, N., Petrova, P. K., & Cialdini, R. B. (2006). Images of success and the preference for luxury brands. Journal of Consumer Psychology, 16(1), 57-69.
Mason, R. (1981). Conspicuous Consumption: A Study of Exceptional Consumer Behavior. New York: St. Martin’s Press.
Mason, R. (1983). The economic theory of conspicuous consumption. International Journal of Social Economics, 10(3), 3-17.
Mason, R. (2000). Conspicuous consumption and the positional economy: Policy and prescription since 1970. Managerial and Decision Economics, 21, 123-132.
Morris, I. (2008). More money than brain cells? Here’s the Samsung Armani TV. CNET. Retrieved March 12, 2015, from http://www.cnet.com/news/more-money-than-brain-cells-heres-the-samsung-armani-tv/
Mowen, J. C. (2004). Exploring the trait of competitiveness and its consumer behavior consequences. Journal of Consumer Psychology, 14(1&2), 52-63.
Novett, T. (1991). Historical investigation and the practice of marketing. Journal of Marketing, 55, 13-23.
Pine II, B. J., & Gilmore, J. H. (1998). Welcome to the experience economy. Harvard Business Review, 76(4), 97-105.
Ratner, R. K., & Kahn, B. E. (2002). The impact of private versus public consumption onvariety-seeking behavior. Journal of Consumer Research, 29, 246-257.
Richins, M. L. (1994). Valuing things: The public and private meanings of possessions. Journal of Consumer Research, 21, 504-533.
Schiffman, L. G., & Kanuk, L. L. (2007).Consumer Behavior. Upper Saddle River, NJ: Pearson Education.
Smith, M. L. (2007). Inconspicuous consumption: Non-display goods and identity formation. Journal of Archaeological Method and Theory, 14(4), 412-438.
Sun, Z. Y., & Na, S. H. (2013). An analysis of purchase behaviors of department store users based on types of preference for luxury brands. Journal of Distribution Science, 11(10), 5-15.
Triandis, H. C., Bontempo, R., Villareal, M. J., Asai, M., & Lucca, N. (1988). Individualism and collectivism:Cross-cultural perspectives on self-ingroup relationships. Journal of Personality and Social Psychology, 54(2), 323-338.
Trigg, A. B. (2001). Veblen, Bourdieu, and conspicuous consumption. Journal of Economic Issues, 35(1), 99-115.
Veblen, T. (1931). The Theory of the Leisure Class: An Economic study of Institutions. New York: The Viking Press.
Wong, N. Y. C. (1997). Suppose you own the world and no one knows? Conspicuous consumption, materialism and self. Advances in Consumer Research, 24, 197-203.
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations