- Apply for Authority
- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS
ISSN : 1738-3110
Antecedents of Local Food Store Attitude Corresponding to the Power Concepts in Cultural Orientations
Chong, Byoung-Hee
Lim, Ah-Young
- Downloaded
- Viewed
Abstract
Purpose - The present study theoretically reviews the use of power norm according to the cultural orientation of consumers to categorize the shopping value that corresponds to the use of the power norm when consumers use local food stores. Research Design, Data, and Methodology - Based on the data collected from the survey to 130 undergraduates, salaried men and people at large, the group with cultural value orientation was divided further into the group of horizontal individualism and that of vertical collectivism by using cluster analysis of SPSS 18.0 program. And regression analysis of SPSS 18.0 was employed to verify the hypotheses. Results - The following conclusions were shown in the empirical study. First, in the group of vertical collectivism, contribution to regional profits and competitiveness, economic value and service superiority can positively affect the attitude to the local food stores while the social responsibility activity in the community can't. In the group of horizontal individualism, however, contribution to regional profits and competitiveness, social responsibility activity, economic value and service superiority were all found to positively affect the attitude to the stores. Second, the distinctive shopping value of the stores such as escapism, entertainment value and prestige does not affect the attitude to the stores. Third, the positive effects that the stores' level of responsibility for the outgroup community can exercise on the attitude to the stores turned out to be bigger in the group of horizontal individualism than in the group of vertical collectivism. Fourth, the impact that the degree of the stores' contribution to regional profits and competitiveness has on the attitude to the stores was found to be positive in both groups. However, no difference existed in the degree of positive effects between them. Conclusions - Marketing managers of local food stores should pay more attention to managing their contribution to practical shopping value and to interests as well as competitiveness of regional society, and to persuading consumers of the horizontal individualistic group by performing responsible activities for the outgroup of local society regardless of the types of consumers' cultural orientation.
- keywords
- Cultural Orientation, Local Food Store, Shopping Value, Social Responsibility Activity
Reference
Ahn, Kwang-Ho, & Lee, Ha-Neol (2011). The Effect of Perceived Shopping Value Dimensions on Attitude toward Store, Emotional Response to Store Shopping, and Store Loyalty. Asia Marketing Journal, 12(4), 137-164.
Bardi, A., & Schwartz, S. H. (2003), Values and Behavior:Strength and Structure of Relations. Personality and Social Psychology Bulletin, 29(10), 1207–1220.
Bhattacharya, C. B., & Sen, S. (2003). Consumer-Company Identification: A Framework for Understanding Consumers' Relationships with Companies. Journal of Marketing, 67(2), 76–88.
Bloch, P. H., & Richins, M. L. (1983). A Theoretical Model for The Study of Product Importance Perceptions. Journal of Marketing, 47(3), 69-81.
Bowen, H. R. (1953). Social Responsibilities of the Businessman. New York: Harper and Row.
Brown, T. J., & Dacin, P. A. (1997). The Company and the Product: Corporate Associations and Consumer Product Responses. Journal of Marketing, 61(1), 68-84.
Carroll, A. B. (1979). A Three-Dimensional Conceptual Model of Corporate Performance. Academy of Management Review, 4(4), 497-505.
Chen, S., Lee-Chai, A. Y., & Bargh, J. A. (2001). Relationship Orientation as a Moderator of the Effects of Social Power. Journal of Personality and Social Psychology, 80(2), 173–187.
Chiu, Chi-Yue, & Hong, Ying-Yi (2006). Social Psychology of Culture, New York: Psychology Press.
Choi, Nak-Hwan (2015). The Interaction Roles of Ambient Pride Type and Advertisement Type on Product Evaluation. Journal of Distribution Science, 13(5), 61-70.
Clark, M. S., & Mills, J. (1979). Interpersonal Attraction in Exchange and Communal Relationships. Journal of Personality and Social Psychology, 37(1), 12–24.
Davidov, E., Schmidt, P., & Schwartz, S. H. (2008). Bringing Values Back in: The Adequacy of the European Social Survey to Measure Values in 20 Countries. Public Opinion Quarterly, 72(3), 420–445.
Deighton, J., & Grayson, K. (1995). Marketing and Seduction: Building Exchange Relationships by Managing Social Consensus. Journal of Consumer Research, 21(4), 660-676.
Galinsky, A. D., Gruenfeld, P. W., & Magee J. C. (2003). From Power to Action. Journal of Personality and Social Psychology, 85(3), 453–466.
Hofstede, G. H. (1980). Culture’s Consequences:International Differences in Work-Related Values. Newbury Park, CA: Sage.
Hofstede, G. H. (2001). Culture’s Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations. Thousand Oaks, CA: Sage.
Holbrook, M. B., & Hirschman, E. C. (1982). The Experiental Aspects of Consumption: Consumer Fantasies, Feelings and Fun. Journal of Consumer Research, 9(2), 132-140.
Howard, E. S., Gardner, W. L., & Thompson, L. (2007). The Role of the Self-Concept and the Social Context in Determining the Behavior of Power holders:Self-Construal in Intergroup versus Dyadic Dispute Resolution Negotiations. Journal of Personality and Social Psychology, 93(4), 614–631.
Keltner, D., Gruenfeld, D. H., & Anderson, C. (2003). Power, Approach, and Inhibition. Psychological Review, 110(2), 265–284.
Kipnis, D. (1976). The Powerholders. Chicago, IL: University of Chicago Press.
Kunda, Z. (1999). Social Cognition: Making Sense of People. Cambridge, MA: MIT Press.
Lalwani, A. K., Shrum, L. J., & Chiu, C. (2009). Motivated Response Styles: The Role of Cultural Values, Regulatory Focus, and Self Consciousness in Socially Desirable Responding. Journal of Personality and Social Psychology, 96(4), 870–882.
Lee, Hyun-Ah, Cho, Hee-Keum, Lee, Seung-Mie, & Han, Young-Sun (2016). Time Use Analysis of Married Paid Workers by Employment Types. East Asian Journal of Business Management, 6(2), 5-13.
Lichtenstein, D. R., Drumwright, M. E., & Braig, B. M. (2004). The Effects of Corporate Social Responsibility on Customer Donations to Corporate-Supported no Profits. Journal of Marketing, 68(4), 16–32.
Luo, X., & Bhattacharya, C. B. (2006), Corporate Social Responsibility, Customer Satisfaction, and Market Value. Journal of Marketing, 70(4), 1-18.
Mathwick, C., Malhotra, N., & Rigdon, E. (2001). Experiential Value: Conceptualization, Measurement and Application in the Catalog and Internet Shopping Environment. Journal of Retailing, 77(1), 39-56.
McClelland, D. C. (1973). The Two Faces of Power. In D. C. McClelland and R. S. Steele (eds.). Human Motivation: A Book of Readings. Morristown, NJ:General Learning Press.
Nelson, M. R., & Shavitt, S. (2002). Horizontal and Vertical individualism and Achievement Values: A Multi Method Examination of Denmark and the United States. Journal of Cross-Cultural Psychology, 33(5), 439–458.
Schwartz, S. H. (1992), Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries. In M. P. Zanna (ed.). Advances in Experimental Social Psychology (Vol. 25, pp. 1–65). San Diego, CA: Academic Press.
Singelis, T. M., Triandis, H. C., Bhawuk, D., & Gelfand, M. J. (1995). Horizontal and Vertical Dimensions of Individualism and Collectivism: A Theoretical and Measurement Refinemen - Cross-Cultural Research. Journal of Comparative Social Science, 29(3), 240–275.
Torelli, C. J., & Shavitt, S. (2010). Culture and Concepts of Power. Journal of Personality and Social Psychology, 99(4), 703-723.
Triandis, H. C. (1995). Individualism and Collectivism. Boulder, CO: Westview Press.
Triandis, H. C. (1996). The Psychological Measurement of Cultural Syndromes. American Psychologist, 51(4), 407–415.
Triandis, H. C., & Gelfand, M. J. (1998). Converging Measurement of Horizontal and Vertical Individualism and Collectivism. Journal of Personality and Social Psychology, 74(1), 118–128.
Wanner, E. (1972), Power and Inhibition: A Revision of the Magical Potency Theory. In D. C. McClelland, W. Davis, R. Kalin, and E. Wanner (eds.). The Drinking man (pp. 73–98), New York, NY: Free Press.
Winter, D. G. (1973). The Power Motive. New York, NY:Free Press.
Winter, D. G. (1993). Power, Affiliation and War: Three Tests of a Motivation Motivational Model. Journal of Personality and Social Psychology, 65(3), 532–545.
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations