- Apply for Authority
- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS
ISSN : 1738-3110
A Study on the Competitive Strategy of Department Store for Sustainable Development
Park, Chul-Ju
Youn, Myoung-Kil
- Downloaded
- Viewed
Abstract
Purpose - Since Korean distribution market was opened, the domestic environment in department stores has been changed by the pattern of consumption and consumer need based on income classes. As multilateral Free Trade Agreement (FTA) accelerates opening markets, the scale of circulating capital has become bigger. Large-scale commercial facilities have developed quickly as a form of a large shopping center, thus, the matter of choice and securing market area became an important valuable in this trend. Moreover, multi-complex space has been proposed as the goal of successful business with promoting the public benefit. Research design, data, and methodology - This research studied consumer behavior using data about the life style and sales of consumers, not statistical data or survey as previous studies. This research tried to find the differentiation in complex cultural space with consumption behavior of department store. Results - As the structure of society and culture was getting diverse and complex, economic growth and development with such diversity and complexity improved consumers' quality of life. The changes of consumer life style are quite natural like human instinct. Department stores have activated retail business with the products of accumulated technology. Moreover, they have created the space of consumption and culture. Because of these social and environmental changes, department stores are being developed as Multi-functional spaces as well as sale places considering the strategies of department and the changes of consumers' purchasing behaviors. Conclusions - Urban culture complex is a landmark standing for the culture era of 21st century. It has provided an opportunity for consumers to enjoy culture, and has been an important factor to improve company images. Based on these roles and needs, expectancy effects are related with consumer preference and space preference, and the attitude toward companies. Moreover, the expectancy effects from those relationships are getting bigger and bigger. We should respect nature, a characteristic of Korean architecture, maintain visual continuity that harmonies with nature in the development of the complex space of the domestic department stores, and should take significance in the development of the complex cultural space in the direction of feeling the hierarchy of the space to obtain the visual pleasure with the artificial structure.
- keywords
- Competitive Strategy, Department Store, Sustainable Development, Complex Culture Space
Reference
Alan, C. (2015). Essays in Architectural Criticism: Modern Architecture and Historical Change. Cambridge:M.I.T. Press.
Choi, J. B., & Lee, J. C. (2015). Effects of Creative Shared Values to Buyer-Supplier Relationship. Journal of Decision Science, 23(1), 143-160.
Choo, S. Y., Yu, J. M., & Lim, S. J. (2009). A Study on the Effects of the Fit among Environment, Strategy and Competence on Firm Performance. Journal of Strategic Management, 12(1), 101-126.
Gu, M. J. (1998). A Study of the Complicated Cultural Space Planning and Design Method Approached by Typology: Focusing on the lmage ldentity of Space, which Uses Form Constructing Element as Intermediate. (Master’s dissertation, Ewha Womans University).
Hyun, J. J., & Hur, B. P. (2013). A Study on The Spatial Configuration Changes of Urban Complex Shopping. Korea Citation Index, 14(5), 449-457.
Jin, C. B. (2011). A Study on Department Store's Global Competitive Strategy: Focused on M' Department Store's Future Growth Strategy. (Master’s dissertation, Myoungji University).
Jo, Y. S. (1995). A Study on the Architectural Planning of the Contemporary Complexity Cultural Space. Architectural Research, 14(2), 269-273.
Kang, M. N., & Hwang, Y. S. (2016). A Study on Characteristics of Experience Design in Corporate Complex Cultural Space: As a Space Marketing Strategy. Korean Society of Basic Design & Art, 17(5), 1-15.
Kim, H. K., & Oh, S. J. (2011). An Attitudinal Factors of Malling at the Multiplex Shopping Mall. Journal of Human Subjectivity, 23, 221-237.
Kim, J. J. (2014). Focused on the Integrated Brand Introduction Strategy of Complex Cultural Space:A Focused on the Asian Cultural Complex. The Treatise on The Plastic Media, 17(2), 39-49.
Kim, K. S., Sung, M. Y., & Park, Y. J. (2001). A Characteristic of Korean’s Representative Generation of 2001 Year. Retrieved from http://blog.naver.com/kkyetnip/120000615574
Kim, S. H. (2001). A Study on Interior Design of a Cultural Plaza Complex of Department Store, Considering the Changes in Marketing Environment. (Master’s dissertation, Hongik University).
Kim, W. J. (2000). A Study on Improvement of Department’s Private Brand. Seoul. (Master’s dissertation, Seoul Woman University).
Lee, S. K., & Lee, S. N. (2012). A Study on Differentiation Strategy through the Customer Value Innovative. Journal of Service Marketing , 5(2), 53-80.
LG Business Research (2010). Consumer Trends to pay Attention, 2010. LG Business Insight, 1074, 20-35.
Park, J. K., & Lim, S. J. (2014). The Effects of Competitor Strategy and Corporate Performance:Mediated Effects of Uncertainty. Korea Society of Strategic Management Society Information, 4, 71-85.
Ro, J. H. (1993). A Study of Cultural Space Design in Multi-Purpose Shopping Complex throughout a Example. The Review of Art and Design, 2, 85-103.
Seo, G. W., & Min, H. C. (2008). The Relationship Between Space Preference and Corporate Image of the Cultural Complex. Journal of Seoul City, 9(4), 71-85.
Shin, S. C. (2004). Positive Study about Competitive Power Raising, Plan Global Age Korea Department Store. (Master’s dissertation, Seakyung University).
Sung, S. C., Mun, Y. G., Park, R. J., Sung, S. C., & Song, J. M. (1997). Market Analysis of Department by Competition Strategy’s the Five Power. Journal of Kyungwo, 28, 101-138.
Yang, H. S. (2012). Strategy for Strengthening Customer Competitiveness: A Case Study of Hanmi Global Co. Ltd.. Journal of Visual Culture, 19, 377-405.
Yoo, T. J. (1983). Big Future into 2000. Seoul, Korea:Sebangsa.
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations