- Apply for Authority
- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS
ISSN : 1738-3110
The Effects of Elderly(Senior) Buying Factors and Satisfaction on Retailer's Online Shopping
- Downloaded
- Viewed
Abstract
Purpose - This study investigates shopping behaviors and effects focusing on the seniors in 50s and 60s based on their buying satisfaction in online shopping. The study investigated causal relation between effects having influence upon online shopping behavior to give theoretical base on the use of online shopping. The study gave implications of consumption attitude of silver generation as well as senior consumers in aging society. Research design, data, and methodology - The subject was senior consumers who have experienced online shopping to be sensitive to the fashion and to have active and reasonable consumption pattern and to be active and to have positive value. Results - This study investigated the mediating effect on purchase satisfaction of the 50s and the 60s upon online shopping to examine online shopping use and effects. The subject was the ones in their 50s and 60s in Gyeonggi and Chungnam who had experienced online shopping. All of hypotheses of models at PLS analysis were supported. Conclusions - Both information innovation and self-satisfaction showed positive influence upon the ease of and also access of the use. In addition, the access to the use had positive influence upon the purchase intention in retailers' online shopping.
- keywords
- Retirement Style of the Elderly, Economic Activity of the Elderly, Purchase Satisfaction of the Elderly, Accessibility of the Elderly
Reference
Agarwal, R., & Prasad, J. (1998). A conceptual and operational definition of personal innovativeness in the domain of information technology. Information Systems Research, 9(2), 204-215.
Ahn, D. K. (2011). A Study on the Recognition and Belief of Multiculturalism in Korea. The Journal of Northeast Asia research, 26(2), 203-219.
Auken, S. V., Barry, T. E., & Bagozzi, R. P. (2006). A cross-country construct validation of cognitive age. Journal of the Academy of Marketing Science, 34(3), 439-455.
Chen, L. D., Gillenson, M. L., & Sherrell, D. L. (2002). Enticing online consumers: an extended technology acceptance perspective. Information and Management, 39(8), 705-719.
Choo, M. J. (2015). Effects of Traditional Market Service Quality Factors on Customer Value, Relational Quality, and Behavioral Intention. Journal of Distribution Science, 13(11), 79-92.
Collier, J. E., & Bienstock, C. C. (2006). Measuring service quality in e-retailing. Journal of service research, 8(3), 260-275.
Dishaw, M. T., & Strong, D. M. (1999). Extending the technology acceptance model with task-technology fit construct. Information and Management, 36(1), 9-21.
Eastman, J. K., & Iyer, R. (2005). The impact of cognitive age on internet use of the elderly: an introduction to the public policy implications. International Journal of Consumer Studies, 29(2), 125-136.
Federico, C. (2005). Racial perceptions and evaluative responses to welfare: Does education attenuate race-of target effects?. Political Psychology, 26(5), 683-697.
Fornell, C. S., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.
Kim, J. J. (2014). A Study on the Effects of Traditional Market Healing Stories for Social Integration:Focused on traditional market in Seongnam-si, Gyeonggi-do. Journal of Social Contribution, 1(1), 2-5.
Kim, J. J. (2014). A Study on the Role of the Leader in the Organizational Life for the Social Integration and the Changing Consciousness among the Traders:Focused on traditional market in Seongnam-si, Gyeonggi-do. Journal of Social Contribution, 1(2), 6-10.
Kim, J. J. (2015). The Negative Impact Study on the Information of the Large Discount Retailers. Journal of Distribution Science, 13(7), 33-40.
Kim, J. J. (2016). A Study on the Change of Conscious Thinking Process and Moral Reasoning in Social Welfare. Journal of Social Contribution, 3(1), 2-6.
Kim, J. J, Eom, T. K., Kim, S. W., & Youn, M. K. (2015). Effects of Ethical Management on Job Satisfaction and Turnover in the South Korean Service Industry. International Journal of Industrial Distribution & Business, 6(1), 17-26.
Kim, J. J., & Youn, M. K. (2015). Correlation analysis of self-employment of retirees using demographic characteristics of the retail establishment. International Journal of Industrial Distribution & Business, 6(4), 17-22.
Koufaris, M. (2002). Applying the technology acceptance model and flow theory to online consumer behavior. Information Systems Research, 13(2), 205-223.
Moon, M. J., & Kim, Y. (2001). Extending the TAM for a world-wide-web context. Information and Management, 38(4), 217-230.
Oh, Y. S., Nam, S. H., & Yun, S. K. (2014). The Influence of Feature of Intergroup on the Multi-cultural Acceptance of Seoul Citizen: Focusing. Health and Social welfare Review, 34(2), 424-452.
Seo, J. S., Yang, J. J., & Lee, Y. G. (2014). Effects of Perceived Benefits and Costs of Traditional Market Support on Relationship Quality and Support. Journal of Distribution Science, 12(12), 43-54.
Sung, H. W., Kim, J. J., & Youn, M. K. (2014). A Study upon Effects of Family Restaurant Consumption Values upon Satisfaction, Reliability and Behavioural Intentions in Korea: Focused on College Students at Metropolitan Area. Journal of Asian Finance, Economics and Business, 1(4), 29-37.
Venkatesh, V. A., & Bala, H. (2008). Technology acceptance model 3 and a research agenda on interventions. Decision Sciences, 39(2), 273-315.
Venkatesh, V. A., & Davis, F. D. (2000). A theoretical extension of the technology acceptance model: four longitudinal field studies. Management Science, 46(2), 186-204.
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations