- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS, ESCI
ISSN : 1738-3110
A Study on Factors Affecting Turnover Intention of Jewelry Distribution Distributor
Lee, Donghae
Abstract
Purpose - This study aims to present ways to secure capable employees by examining key factors of internal marketing applicable to the jewelry distribution business and analyzing the relations among organizational commitment, job satisfaction, and turnover intentions among employees who play important roles in jewelry distributors. Research Design, data, and methodology - To examine these research models, samples were collected from 210 individuals working in jewelry distribution companies. The analysis was conducted by the use of a questionnaire method among employees in jewelry distribution companies. SPSS 18.0 were utilized for data analysis. Results - Among internal marketing components of jewelry distribution companies, the two factors - management support and reward system - have positive (+) effect on organizational commitment and while internal communication and education/training have negative (-) effect on employees' turnover intention. Jewelry distribution company employees' job satisfaction and organizational commitment have negative (-) effect on their turnover intention. Conclusions - This is an exploratory study that aims to find out ways to prevent employee turnover in the perspective of jewelry distribution companies' organizational measure - internal marketing. The future study needs to present more sophisticated strategies of internal marketing based on in-depth analysis of specific causes that make employees at jewelry distribution companies leave the occupations.
- keywords
- Jewelry Distribution, Internal Marketing, Job Satisfaction, Organizational Commitment, Turnover Intention
Reference
Arnett, D. B., Laverie, D. A., & McLane, C. (2002). Using job satisfaction and pride as internal marketing tools. Cornell Hotel and Restaurant Administration Quarterly, 43(2), 87-96.
Allen, N. J., & Meyer, J. P. (1990). The measurement and antecedents of affective, continuance and normative commitment to the organization. Journal of Occupational Psychology, 63(1), 1-18.
Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. The Journal of Marketing, 56(2), 57–71.
Brackett, M. A., & Salovey, P. (2006). Relating emotional abilities to social functioning: A comparison of self-report and performance measures of emotional intelligence. Journal of Personality and Social Psychology, 91(4), 780-785.
Choi, J. J., Yang, J. H., & Chang, D. M. (2014). Impact of internal marketing on job satisfaction, job commitment, organizational commitment, and customer orientation in hospital employees. Journal of the Korea Contents Association, 14(11), 783-797.
Choi, Y. R. (2009). An empirical study on the effect of internal marketing on the job satisfaction, organizational commitment and turnover intention in international logistics firm: primarily on international freight forwarders. Journal of korea port economic association, 25(4), 45-62.
Conduit. J., & Mavondo, F. T. (2001). How critical is internal customer orientation to market orientation?. Journal of Business Research, 51(1), 11-24.
Doo, E. Y., Lim, J. Y., Seomun, G. A., & Kim, I. A. (2005). An analysis of nurse’s perception of internal marketing activities affecting on nurse’s turnover intention, nursing task performance and nursing productivity. Journal of Korean Academy of Nursing Administration, 11(1), 1-12.
Grönroos, C. (1990). Service management and marketing:moments of truth in service competition. Lexington, MA:Lexington Books.
Han, J. Y., Yang, J. H., & Chang, D. M. (2014). A study on related factors affecting turnover intention in hospital employees. Journal of Digital Convergence, 12(7), 337-348.
Han, S. J., & Kim, E. J. (2005). The effect of internal marketing activities on job satisfaction, organizational commitment and customer orientation in the hotel industry. Korean Journal of Hospitality & Tourism, 14(3), 191-213.
Hartline, M. D., & Ferrell, O. C. (1996). The management of customer-contact service employees: An empirical investigation. Journal of Marketing, 60, 52-70.
Hartline, M. D., Maxham III, J. G., & McKee, D. O. (2000). Corridors of influence in the dissemination of customeroriented strategy to customer contact service employees. Journal of Marketing, 64(2), 35-50.
Im, S. Y., & Kim, J. I. (2014). Difference of internal service quality factors impacts on internal customer satisfaction and moderating effects of gender and job field in IT service firms. Korean Journal of Business Administration, 27(1), 1-22.
Javanmard, H., & Hasani, H. (2017). The impact of market orientation indices, marketing innovation, and competitive advantages on the business performance in distributer enterprises. International Journal of Industrial Distribution & Business, 8(1), 23-31.
Jeon, C. S., & Yoo, Y. J. (2012). The relationships among internal marketing, job stress and turnover intention. Korea Journal of Tourism and Hospitality Research, 26(3), 267-285.
Jeon, M. K., Kim, J. H., Han, K. H., & Namgung, I. S. (2006). The effect of conflict in organization on the job attitude of organizational members. Korean Journal of Business Administration, 19(1), 159-180.
Jung, G. J., Hwang, H. J., & Song, I. A. (2015). Impact of internal marketing factors on technological innovation and perceived service quality in telecommunications. Journal of Distribution Science, 13(6), 87-96.
Kim, J. J., Eom, T. T., Kim, S. W., & Youn, M. K. (2015). Effects of ethical management on job satisfaction and turnover in the south korean service industry. International Journal of Industrial Distribution & Business, 6(1), 17-26.
Koo, B. H., Jung, H. K., & Han, H. S. (2016). The effect of reward to hotel employees on organizational commitment and turnover intention: focusing on the five star hotels in seoul. Korean journal of Hospitality and Tourism, 25(3), 273-291.
Kotler, P. (2003). Marketing Management (11th ed.). New Jersey: Prentice Hall.
Lee, B. Y. (2006). The influence of tourist hotels’ internal marketing upon employees’ job satisfaction and turnover intention. Journal of Hotel & Resort, 5(1), 145-161.
Lee, J. S. (2017). An empirical study on the airline service employees’ psychological mechanism according to the emotional labor. Journal of Distribution Science, 15(2), 111-120.
Lee, Y. J. (2013). Service Marketing(5th ed.). Seoul; Hakhyunsa.
Locke, E. A. (1973). Satisfiers and dissatisfiers among white collar and blue collar employee. Journal of Applied Psychology, 58(1), 67-76.
Meyer, J. P., Allen, N. J., & Smith, J. (1993). Commitment to organizations and occupations: extensions and test of three component conceptualization. Journal Applied Psychology, 78(4), 538-551.
Mobley, W. H., Horner, S. O., & Hollingsworth, A. T. (1978), An evaluation of precursors of hospital employee turnover. Journal of Applied Psychology, 63(4), 408-414.
Park, J. S. (2005). A study on the effect of performance on employer’s satisfaction of service company. Journal of Distribution Science, 3(2), 101-120.
Pigors, P., & Myers, C. A. (1977). Personnel Administration, (8th ed.). London: McGraw-Hill.
Rafiq, M., & Ahmed, P. K. (2000). Advances in the internal marketing concept: Definition, synthesis & extension. Journal of Service Marketing, 14(6), 449-462.
Schermerhom, D., Hunt, J. G., & Osborn, R. N. (1997). Basic organizational behavior. New York: John Wiley and Sons Inc.
Seong, N. C., Moon, J. S., & Park, K. H. (2016). The effect of distribution enterprise leader's coaching behavior on organizational citizenship behavior and turnover intention:mediating role of authentic leadership and moderating role of emotional intelligence. Journal of Distribution Science, 14(1), 75-84.
Song, J. H., Lee, N. G., Hwang, I. Y., & Lee, S. W. (2015). The influence of verbal aggression on job involvement and turnover intention: The moderating effect of selfesteem. East Asian Journal of Business Management, 5(4), 19-28.
Yang, H. C., & Cho, H. Y. (2015). Effects of individuals, leader relationships, and groups on innovative work behaviors. International Journal of Industrial Distribution & Business, 6(3), 19-25.
Yang, H. C., & Tasnuva, K. (2013). Issues of workplace in Korea: How to inspire temporary workers. East Asian Journal of Business Management, 3(1), 23-27.
Yoon, J. A., & Lee, H. J. (2007). Internal marketing, job stress, organizational commitment and turnover intention in nursing organization. Journal of Korean Acad Nurs Admin, 13(3), 293-301.
Wasmer, D. J., & Bruner, G. C. (1991). Using organizational culture to design internal marketing strategies. Journal of Services Marketing, 5(1), 35-46.
WJRC Annual Report (2016). Korea Jewelry Market Research. 2016.
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations