Anderson, E. W., Fornell, C., & Rust, R. T. (1997). Customer satisfaction, productivity, and profitability:Differences between goods and services. Marketing science, 16(2), 129-145.

Abbasgholizadeh Rahimi, S., Jamshidi, A., Ait‐Kadi, D., & Ruiz, A. (2015). Using Fuzzy Cost‐Based FMEA, GRA and Profitability Theory for Minimizing Failures at a Healthcare Diagnosis Service. Quality and Reliability Engineering International, 31(4), 601-615.

Bansal, H. S., & Taylor, S. F. (2015). Beyond service quality and customer satisfaction: investigating additional antecedents of service provider switching intentions. In Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference (pp. 75-82). Springer, Cham.

Bitner, M. J. (1992). Servicescapes: The impact of physical surroundings on customers and employees. The Journal of Marketing, 56(2), 57-71.

Butcher, K., Sparks, B., & O’Callaghan, F. (2002). Effect of social influence on repurchase intentions. Journal of Services Marketing, 16(6), 503-514.

Chang, C. W., Tseng, T. H., & G. Woodside, A. (2013). Configural algorithms of patient satisfaction, participation in diagnostics, and treatment decisions'influences on hospital loyalty. Journal of Services Marketing, 27(2), 91-103.

Cho, Y. N. (2009). Word-of-mouth and repurchase intentions in the service context: Beauty salon. Doctorial dissertation, Purdue University.

Choi, B, Hyeran, B., & Im, E. J. (2011), An Effect of beauty service quality on customer satisfaction and intention for revisit. Journal of the Korean society of Cosmetology, 17(2), 279-285.

Deng, J. (1982). Control problems of grey systems. Systems & Control Letters, 1, 288-294.

DeSouza, G. (1992). Designing a customer retention plan. Journal of Business Strategy, 13(2), 24-28.

Durocher, B. (2007) Global Medispa Trends. SpaAsia, 5(6), 142-145.

Falk, J., & Benson, L. (2008). The future of beauty. Global Cosmetics Industry. Retrieved May 22, 2017 from http://www.gcimagazine.com/business/management/30687394

Fornell, C. (1992). A national customer satisfaction barometer: The Swedish experience. Journal of Marketing, 56(1), 6-21.

Fornell, C., & Wernerfelt, B. (1988). A model for customer complaint management. Marketing Science, 7(3), 287-298.

Gatersleben, B., Steg, L., & Vlek, C. (2002). Measurement and determinants of environmentally significant consumer behavior. Environment and behavior, 34(3), 335-362.

Glenn, B., Voss, Godfrey, A., & Seiders, K. (2010) How Complementarity and Substitution Alter the Customer Satisfaction–Repurchase Link. Journal of Marketing, 74(6), 111-127.

Handa, M., & Gulati, A. (2014). Employee engagement:Does individual personality matter. Journal of Management Research, 14(1), 57.

Hennig-Thurau, T. (2004). Customer orientation of service employees: Its impact on customer satisfaction, commitment, and retention. International journal of service industry management, 15(5), 460-478.

Huang, C. C., Yen, S. W., Liu, C. Y., & Huang, P. C. (2014). The relationship among corporate social responsibility, service quality, corporate image and purchase intention. International Journal of Organizational Innovation (Online), 6(3), 68.

Hume, M., Mort, G. S., & Winzar, H. (2007). Exploring repurchase intention in a performing arts context:who comes? and why do they come back?. International Journal of Nonprofit and Voluntary Sector Marketing, 12(2), 135-148.

Jeon, H. (2013). The effect of experiential marketing on customer satisfaction and revisit intention of beauty salon franchise stores. Fashion business, 17(3), 109-121.

Jeon, S. B. (2016). A Study on the Effects of Solely Operated Beauty Salons Relational Benefits on Recommendation and Defection Intentions: Mediating Effects of Customer Satisfaction. Journal of Digital Convergence, 14(1), 413-425.

Jin, Y. (2010). The actual uses of barbershops or beauty salons and the influence of the service quality on customer satisfaction and customer loyalty, The Graduate School of Seokyeong University, 43-46.

Johnston, R. (1995). The determinants of service quality:satisfiers and dissatisfiers. International journal of service industry management, 6(5), 53-71.

Kitapci, O., Akdogan, C., & Dortyol, I. T. (2014). The impact of service quality dimensions on patient satisfaction, repurchase intentions and word-of-mouth communication in the public healthcare industry. Procedia-Social and Behavioral Sciences, 148, 161-169.

Lange, R., & Houran, J. (2009). Perceived importance of employees' traits in the service industry. Psychological reports, 104(2), 567-578.

Liu, J., Guo, L., Jiang, J., Hao, L., Liu, R., & Wang, P. (2015). Evaluation and selection of emergency treatment technology based on dynamic fuzzy GRA method for chemical contingency spills. Journal of hazardous materials, 299, 306-315.

Lu J. M.（2009), Hair and Beauty Human Resource Management. Taichung City: Wagner Publishing Co., Ltd.

Mathwick, C., Malhotra, N., & Rigdon, E. (2001). Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment. Journal of Retailing, 77(1), 39-56.

McCarthy, J. E. (1981). Basic Marketing. A Managerial Approach. (7th ed.). Homewood, IL: Richard D. Irwin.

Money DJ Financial Network. Current and Future Development of Taiwan's Cosmetics Industry. Yuanta Securities Research Report. Retrieved May 22, 2017from http://www.moneydj.com/kmdj/Report/ReportViewer.aspx?a=21fcffd2-88e9-425d-931f-4b8ebcf03b1c(accessed 2002/11/15 00:00).

Pradhan, M. K. (2013), Estimating the Effect of Process Parameters on MRR, TWR and Radial Overcut of EDMed AISI D2 Tool Steel by RSM and GRA coupled with PCA, The International. Journal of Advanced Manufacturing Technology, 68, 591-605.

Ragin, C. (2008). Redesigning social inquiry. Chicago, IL:University of Chicago Press.

Ribeiro, J. L., Thiesen, J. P., & Tinoco, M. A. (2013). Determinants of satisfaction and quality attributes in beauty salon services. Produção. 23, 609-624.

Rosenberg, L. J., & Czepiel, J. A. (1984). A marketing approach for customer retention. Journal of Consumer Marketing, 1(2), 45-51.

Shahbazi, S. S., & Akareem, H. S. (2013). Identifying the decision criterion for choosing beauty parlor and salon: A marketing communication perspective. International Journal of Business and Management Invention, 2(10), 18-26.

Solvang, B. K. (2007). Satisfaction, loyalty, and repurchase:A study of Norwegian customers of furniture and grocery stores. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, 20, 110.

Thirumal, P., Amirthagadeswaran, K. S., & Jayabal, S. (2014). Optimization of IAQ characteristics of an air-conditioned car using GRA and RSM. Journal of Mechanical Science and Technology, 28(5), 1899-1907.

Toerien, M., & Kitzinger, C. (2007). Emotional labour in action: Navigating multiple involvements in the beauty salon. Sociology, 41(4), 645-662.

Voss, G. B., Parasuraman, A., & Grewal, D. (1998). The roles of price, performance, and expectations in determining satisfaction in service exchanges. The Journal of Marketing, 62, 46-61.

Wang, X. (2011). The effect of unrelated supporting service quality on consumer delight, satisfaction, and repurchase intentions. Journal of Service Research, 14(2), 149-163.

Wang, Y., Xi, C., Zhang, S., Yu, D., Zhang, W., & Li, Y. (2014). A combination of extended fuzzy AHP and fuzzy GRA for government E-tendering in hybrid fuzzy environment. The Scientific World Journal, 2014.

Woodside, A. G., Frey, L. L., & Daily, R. T. (1989). Linking service quality, customer satisfaction and behavioral intention: From general to applied frameworks of the service encounter. Journal of Health Care Marketing, 9(4), 5-17.

Yagil, D., & Medler-Liraz, H. (2014). Service employees’trait authenticity and customer satisfaction. In Individual sources, dynamics, and expressions of emotion (pp. 169-185). Bingley, UK: Emerald Group Publishing Limited.

Yanqun, He., Chan, L. K., & Siu-Keung, T. (2008). From consumer satisfaction to repurchase intention: The role of price tolerance in a competitive service market. Total Quality Management & Business Excellence, 19(9), 949-961.