The Impact of the Buyer Participation in CSR Activities on a Supply Chain

Ma,, J. , Ahn,, Y. , & Choi,, S. (2018). The Impact of the Buyer Participation in CSR Activities on a Supply Chain. The Journal of Distribution Science, 16(3), 23-32, https://doi.org/https://doi.org/10.15722/jds.16.3.201803.23

copy

Abstract

Purpose - This study aims to investigate whether the buyer's participation in CSR activities can affect the informal cooperation and relationship beyond formal cooperation and relationship. Research design, data, and methodology - We defined the research model and selected variables(monitoring and contracts by the buyer, formal cooperation & relationship, and informal cooperation & relationship). After completing the questionnaire, we analyzed 319 manufacturing companies. Prior to the hypothesis testing, Exploratory factor analysis(EFA) and confirmatory factor analysis(CFA) were conducted to check for discriminant validity and convergent validity. Results - The stronger the buyer monitoring on the company's CSR activities, the more positive it affects the formal business cooperation. On the other hand, strong buyer monitoring did not affect formal business relationships. Therefore, even if buyers' monitoring of CSR activities is strong, it does not mean that the formal business relationship is improved, but it means that it is possible to improve the formal business cooperation. Conclusions - This study shows that the stronger the buyer monitoring on the supplier's CSR activities, the more positive it affects formal cooperation. It also demonstrates that formal business cooperation between the supplier and the buyer, that is, sharing goals and works for CSR activities, has a positive effect on relationships based on emotional exchange and commitment.

keywords: CSR, Cooperation, Relationship, Buyer Participation, Supply Chain

Reference

Anderson, J. C., & Narus, J. A.(1990). A model of distributor firm and manufacturer firm working partnerships. Journal of Marketing, 54(1), 42-58. doi:10.2307/1252172

Asgari, O.(2015). Examination of the Impact of Blood Groups on Group Participation. International Journal of Industrial Distribution & Business, 6(2), 25-30. doi:10.13106/ijidb.2015.vol6.no2.25.

Ashby, A., Leat, M., & Hudson-Smith, M.(2012). Making connections: A review of supply chain management and sustainability literature. Supply Chain Management: An International Journal, 17(5), 497-516. doi:10.1108/13598541211258573

Boyd, D. E., Spekman, R. E., Kamauff, J. W., & Werhane, P.(2007). Corporate social responsibility in global supply chains: A procedural justice perspective. Long Range Planning, 40(3), 341-356. doi:10.1016/j.lrp.2006.12.007

Brito, L. A. L., Brito, E. P. Z., & Hashiba, L. H.(2014). What type of cooperation with suppliers and customers leads to superior performance?. Journal of Business Research, 67(5), 952-959. doi:10.1016/j.jbusres.2013.07.015

Carroll, A. B. A.(1979). Three-dimensional conceptual model of corporate performance. Academy of Management Review, 4(4), 497-505. doi:10.5465/AMR.1979.4498296

Chinomona, R.(2012). The Role of Dealers' Non-Mediated Power in Fostering SME Manufacturers' Cooperation:SME Manufacturers' Perspective. International Journal of Industrial Distribution & Business, 3(2), 5-16.

Chung, S. S., Fryxell, G. E., & Lo, C. W. H.(2005). Corporate environmental policy statements in mainland China: To what extent do they conform to ISO 14000 documentation?. Environmental Management, 35(4), 468-482. doi:10.1007/s00267-003-0085-3

Combs, J., & Ketchen, Jr, D.(1999). Explaining interfirm cooperation and performance: Toward a reconciliation of predictions from the resourcebased view and organizational economics. Strategic Management Journal, 20(9), 867-888. http://www.jstor.org/stable/3094210

10.

Cruz, J. M.(2008). Dynamics of supply chain networks with corporate social responsibility through integrated environmental decision-making. European Journal of Operational Research, 184(3), 1005-1031. doi:10.1016/j.ejor.2006.12.012

11.

Cui, N., Wen, N., Xu, L., & Qin, Y.(2013). Contingent effects of managerial guanxi on new product development success. Journal of Business Research, 66(12), 2522-2528. doi:10.1016/j.jbusres.2013.05.044

12.

Dahlsrud, A.(2008). How corporate social responsibility is defined: an analysis of 37 definitions. Corporate social responsibility and environmental management, 15(1), 1-13. doi:10.1002/csr.132

13.

Dawkins, J., & Lewis, S.(2003). CSR in stakeholder expectations: And their implication for company strategy. Journal of Business Ethics, 44(2), 185-193. doi:10.1023/A:1023399732720

14.

Doney, P. M., & Cannon, J.P.(1997). An examination of the nature of trust in buyer-seller relationships. Journal of Marketing, 61(2), 35-51. doi:10.1108/02635570810858769

15.

Ganesan, S.(1994). Determinants of long-term orientation in buyer-seller relationships. Journal of Marketing, 58(1), 1-19. doi:10.2307/1252265

16.

Goering, G.(2012). Corporate social responsibility and marketing channel coordination. Research in Economics, 66(2), 142-148. doi:10.1016/j.rie.2011.10.001

17.

Hahn, Y. N., & Kim, D. H.(2016). Corporate Social Responsibility: A Comparison Analysis. East Asian Journal of Business Management, 6(4), 13-17. doi:10.13106/eajbm.2016.vol6.no4.13

18.

Henriksen, L. B.(1995). Formal cooperation among firms in networks: The case of Danish joint ventures and strategic alliances. European Planning Studies, 3(2), 254-260. doi:10.1080/09654319508720304

19.

Hietbrink, J. J. C., Berens, G., & Van Rekom, J.(2010). Corporate social responsibility in a business purchasing context: The role of CSR type and supplier product share size. Corporate Reputation Review, 13(4), 284-300. doi:10.1057/crr.2010.24

20.

Hsueh, C. F.(2014). Improving corporate social responsibility in a supply chain through a new revenue sharing contract. International Journal of Production Economics, 151, 214-222. doi:10.1016/j.ijpe.2013.10.017

21.

Hwang, S., & Suh, E. K.(2017). An Empirical Study on the Vendor's Opportunism in the Collaboration between Buyer and Vendor. International Journal of Industrial Distribution & Business, 8(5), 53-63. doi:10.13106/ijidb2017.vol8.no5.53

22.

Jia, F. F., & Wang, J. J.(2013). Marketing channel relationships in China: A review and integration with an institution-based perspective. Journal of Business Research, 66(12), 2545-2551. doi:10.1016/j.jbusres.2013.05.047

23.

Landeros, R., Reck, R., & Plank, R. E.(1995). Maintaining buyer-supplier partnerships. Journal of Supply Chain Management, 31(3), 2-12. doi:10.1111/j.1745-493X.1995.tb00203.x

24.

Lohtia, R., Bello, D. C., & Porter, C. E.(2009). Building trust in US-Japanese business relationships:Mediating role of cultural sensitivity. Industrial Marketing Management, 38(3), 239-252. doi:10.1016/j.indmarman.2007.06.016

25.

Miquel-Romero, M. J., Caplliure-Giner, E. M., & Adame-Sánchez, C.(2014). Relationship marketing management: Its importance in private label extension. Journal of Business Research, 67(5), 667-672. doi:10.1016/j.jbusres.2013.11.025

26.

Morgan, R. M., & Hunt, S. D.(1994). The commitmenttrust theory of relationship marketing. Journal of Marking, 58(3), 20-38. doi:10.2307/1252308

27.

Mukherjee, A., & Nath, P.(2007). Role of electronic trust in online retailing: A re-examination of the commitment-trust theory. European Journal of Marketing, 41(9/10), 1173-1202. doi:10.1108/03090560710773390

28.

Ni, D., & Li, K. W.(2012). A game-theoretic analysis of social responsibility conduct in two-echelon supply chains. International Journal of Production Economics, 138(2), 303-313. doi:10.1016/j.ejor.2010.06.026

29.

Ni, D., Li, K. W., & Tang, X.(2010). Social responsibility allocation in two-echelon supply chains: Insights from wholesale price contracts. European Journal of Operational Research, 207(3), 1269-1279. doi:10.1016/j.ejor.2010.06.026

30.

Randy, E. W., & Davis, W. D.(2010). An examination of perceived corporate citizenship, job applicant attraction, and CSR work role definition. Business &Society, 50(3), 456-480. doi:10.1177/0007650308323517

31.

Rauyruen, P., & Miller, K. E.(2007). Relationship quality as a predictor of B2B customer loyalty. Journal of Business Research, 60(1), 21-31. doi:10.1016/j.jbusres.2005.11.006

32.

Ring, P. S., & Van de Ven, A. H.(1994). Developmental processes of cooperative inter-organizational relationships. Academy of Management Review, 19(1), 90-118. doi:10.5465/AMR.1994.9410122009

33.

Robert, M. A.(2006). The Evolution of Cooperation(Rev. ed.). Cambridge, USA: Basic Book.

34.

Russ, A., & Perrini, F.(2010). Investigating stakeholder theory and social capital: CSR in large firms and SMEs. Journal of Business Ethics, 91(2), 207-221. doi:10.1007/s10551-009-0079-z

35.

Shaalan, A. S., Reast, J., Johnson, D., & Tourky, M. E.(2013). East meets West: Toward a theoretical model linking guanxi and relationship marketing. Journal of Business Research, 66(12), 2515-2521. doi:10.1016/j.jbusres.2013.05.043

36.

Shen, L., Olfat, L., Govindan, K., Khodaverdi, R., & Diabat, A.(2013). A fuzzy multi criteria approach for evaluating green supplier's performance in green supply chain with linguistic preferences. Resources, Conservation and Recycling, 74, 170-179. doi:10.1016/j.resconrec.2012.09.006

37.

Svensson, G.(2010). Aspects of sustainable supply chain management(SSCM): Conceptual framework and empirical example. Supply Chain Management: An International Journal, 12(4), 262-266. doi:10.1108/13598540710759781

38.

Van der Valk, W., & Van Iwaarden, J.(2011). Monitoring in service triads consisting of buyers, subcontractors and end customers. Journal of Purchasing and Supply, 17(3), 198-206. doi:10.1016/j.pursup.2011.05.002

39.

Van Marrewijk, M.(2003). Concepts and definitions of CSR and corporate sustainability: Between agency and communion. Journal of Business Ethics, 44(2), 95-105. doi:10.1023/A:1023331212247

40.

Wallenburg, C. M., & Schaffler, T.(2014). The interplay of relational governance and formal control in horizontal alliances: A social contract perspective. Journal of Supply Chain Management, 50(2), 41-58. doi:10.1111/jscm.12041

41.

Wu, L. Y., Chen, P. Y., & Chen, K. Y.(2015). Why does loyalty-cooperation behavior vary over buyer-seller relationship?. Journal of Business Research, 68(11), 2322-2329. doi:10.1016/j.jbusres.2015.04.001

42.

Yang, H. C., & Ju, Y. H.(2011). Positive integration of the franchise system: A new perspective on leadership, followership, trust and group efficacy. East Asian Journal of Business Management, 1(1), 5-8.

43.

Zhu, Q., Feng, Y., & Choi, S. B.(2016). The role of customer relational governance in environmental and economic performance improvement through green supply chain management. Journal of Cleaner Production, 155(2), 46-53. doi:10.1016/j.jclepro.2016.02.124

바로가기메뉴

Article Contents

Vol.16 No.3

The Impact of the Buyer Participation in CSR Activities on a Supply Chain

Abstract

Reference

The Journal of Distribution Science