- Apply for Authority
- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS
ISSN : 1738-3110
Theoretical Interdisciplinarity between Psychological Marketing Practice and Woman’s Narcissism in Distribution Channels
- Downloaded
- Viewed
Abstract
Purpose: This study points out that psychological marketing practice can align to narcissism among women through showing urgency and scarcity. While women are competitive, jealous, and attention seeking, marketers can offer limited-time offers to increase the urge of customers to purchase. Research design, data, and methodology: To conduct a content analysis, the present author obtained data from various databases such as ABI/INFORM, EBSCO/ EBSCO, ProQuest, and EBSCO. Ultimately, this study investigated both latent and manifest themes of narcissism and psychological marketing concepts to find solutions that leaders can use to initiate change in organizations. Results: The current study suggests that narcissistic women insist on having the best things but still have the inability to acknowledge other people's feelings. Therefore, psychological marketing can utilize such traits to ensure that the quality of their commodities matches their promises during marketing and that their customer's needs are not infringed at the expense of another customer's needs Conclusions: One of the implications of narcissism in marketing provides is that brands can easily gravitate towards litigations especially amidst unhealthy competitions. In the process of getting customers to acknowledge another brand as a better option, the competition may stir corporate conflict.
- keywords
- Narcissism, Distribution Channel, Psychological Marketing, Customer Satisfaction
Reference
Baek, T.H., Yoo, C.Y., & Yoon, S. (2018). Augment yourself through virtual mirror: the impact of self-viewing and narcissism on consumer responses. International Journal of Advertising, 37(3), .421-439.
Barnett, M.D., & Powell, H.A. (2016). Self-esteem mediates narcissism and aggression among women, but not men: A comparison of two theoretical models of narcissism among college students. Personality and Individual Differences, 89(January), 100-104.
Boursier, V., Gioia, F., & Griffiths, M.D. (2020). Selfieengagement on social media: Pathological narcissism, positive expectation, and body objectification–Which is more influential? Addictive Behaviors Reports, 11(June), 100263.
Fox, A.K., Bacile, T.J., Nakhata, C., & Weible, A. (2018). Selfie- marketing: exploring narcissism and self-concept in visual user-generated content on social media. Journal of Consumer Marketing, 35(1), 11-21.
Graneheim, U. H., & Lundman, B. (2004). Qualitative content analysis in nursing research: concepts, procedures, and measures to achieve trustworthiness. Nurse education today, 24(2), 105-112.
Hammarberg, K., Kirkman, M., & De Lacey, S. (2016). Qualitative research methods: When to use them and how to judge them. Human Reproduction. 31(3), 498–501.
Hwang, H. J., & Youn, M. K. (2016). Based on Proven Practices in Violation of Research Ethics for the KODISA Journals. The Journal of Industrial Distribution & Business, 7(1), 5-10.
Ingersoll, A.R., Glass, C., Cook, A., & Olsen, K.J. (2019). Power, status, and expectations: How narcissism manifests among women CEOs. Journal of Business Ethics, 158(4), 893-907.
Jain, V., Roy, S., Daswani, A., & Sudha, M. (2010). How celebrities are used in Indian television commercials. Vikalpa, 35(4), 45-52.
Jin, S.V., & Ryu, E. (2018). “The Paradox of Narcissus and Echo in the Instagram Pond” in Light of the Selfie Culture from Freudian Evolutionary Psychology: Self-Loving and Confident but Lonely. Journal of Broadcasting & Electronic Media, 62(4), 554-577.
Kalemi, G., Michopoulos, I., Efstathiou, V., Konstantopoulou, F.,Tsaklakidou, D., Gournellis, R., & Douzenis, A. (2019). Narcissism but not criminality is associated with aggression in women: A study among female prisoners and women without a criminal record. Frontiers in psychiatry, 10 (February), 21.
Kang, E. (2020). The Relationship between Reinforcement of Employee’s Customer-Centric Behavior and Employee Motivation Factors. Advances in Social Sciences Research Journal, 7(7), 338-347.
Kang, E., Nantharath, P., & Hwang, H. J. (2020). The Strategic Process of Merger and Acquisition (M&A) Market Using Integrating Change Management. The Journal of Distribution Science, 18(6), 57-62.
Kang, E., & Hwang, H. J. (2017). Team Management for Better Performance that Sells to Customers: Aligning the Stars. The Journal of Distribution Science, 15(7), 19-24.
Kang, Y.J., & Park, S.Y. (2016). The perfection of the narcissistic self: A qualitative study on luxury consumption and customer equity. Journal of Business Research, 69(9), 3813-3819.
Kealy, D., Tsai, M., & Ogrodniczuk, J.S. (2016). Pathological narcissism and somatic symptoms among men and women attending an outpatient mental health clinic. International journal of psychiatry in clinical practice, 20(3), 175-178.
Kim, D., & Jang, S.S. (2018). Online sharing behavior on social networking sites: Examining narcissism and gender effects. International Journal of Hospitality Management, 68(January), 89-93.
Kim, J. H., Hwang, H. J., & Song, I. A. (2014). Affecting customer loyalty by improving corporate image and customer value through corporate social responsibility activities. The Journal of Distribution Science, 12(8), 31-42.
Kimmel, A.J. (2018). Psychological foundations of marketing: the keys to consumer behavior. New York, NY:Routledge.
Kirk, C.P., Peck, J., & Swain, S.D. (2018). Property lines in the mind: Consumers’ psychological ownership and their territorial responses. Journal of Consumer Research, 45(1), 148-168.
Kirk, C. P. (2017). When good fences make good customers:Exploring psychological ownership and territoriality in marketing. In Theoretical orientations and practical applications of psychological ownership, Berlin, Germany:Springer.
Kitto, S. C., Chesters, J., & Grbich, C. (2008). Quality in qualitative research. Medical journal of Australia, 188(4), 243-246.
Lamkin, J., Lavner, J.A., & Shaffer, A. (2017). Narcissism and observed communication in couples. Personality and Individual Differences, 105(January), 224-228.
Lee, S. Y., & Seidle, R. (2012). Narcissists as consumers: The effects of perceived scarcity on processing of product information. Social Behavior and Personality: an international journal, 40(9), 1485-1499.
Mead, N.L., Baumeister, R.F., Stuppy, A., & Vohs, K.D. (2018). Power increases the socially toxic component of narcissism among individuals with high baseline testosterone. Journal of Experimental Psychology: General, 147(4), 591-596.
Naccarato, J. L., & Neuendorf, K. A. (1998). Content analysis as a predictive methodology: Recall, readership, and evaluations of business-to-business print advertising. Journal of Advertising Research, 38, 19-29.
Naderi, I., & Paswan, A.K. (2016). Narcissistic consumers in retail settings. Journal of Consumer Marketing, 33(5), 376-386.
Nantharath, P., & Kang, E. (2019). The Effects of Foreign Direct Investment and Economic Absorptive Capabilities on the Economic Growth of the Lao People's Democratic Republic. The Journal of Asian Finance, Economics, and Business, 6(3), 151-162.
Neave, L., Tzemou, E., & Fastoso, F. (2020). Seeking attention versus seeking approval: How conspicuous consumption differs between grandiose and vulnerable narcissists. Psychology & Marketing, 37(3), 418-427.
Pruysers, S., & Blais, J. (2019). Narcissistic Women and CashStrapped Men: Who Can Be Encouraged to Consider Running for Political Office, and Who Should Do the Encouraging?. Political Research Quarterly, 72(1), 229-242.
Semenyna, S.W., Vasey, P.L., & Honey, P.L (2019). Replicating the relationships between Dark Triad traits and female matecompetition tactics in undergraduate women. Personality and Individual Differences, 147(September), 73-78.
Smith, J.G. (2017). The narcissistic salesperson: a framework of their relationships with job satisfaction, organizational commitment, and customer orientation. Atlantic Marketing Journal, 6(2), 1-22.
Turel, O., & Gil-Or, O. (2019). To share or not to share? The roles of false Facebook self, sex, and narcissism in re-posting selfimage enhancing products. Personality and Individual Differences, 151(January) 109506.
Wiebe, J., Basil, D.Z., & Runté, M. (2017). Psychological distance and perceived consumer effectiveness in a cause-related marketing context. International Review on Public and Nonprofit Marketing, 14(2), 197-215.
Woo, E. J., & Kang, E. (2020). Environmental Issues as an Indispensable Aspect of Sustainable Leadership. Sustainability, 12(7), 7014.
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations