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A Case study of Equity Carve-out In the Korean Distribution Industry: Focusing on the SSG.com

The Journal of Distribution Science / The Journal of Distribution Science, (P)1738-3110; (E)2093-7717
2023, v.21 no.6, pp.21-29
https://doi.org/https://doi.org/10.15722/jds.21.06.202306.21
Ilhang SHIN
Taegon MOON

Abstract

Purpose: Research on equity carve-outs is necessary because the market has realized that they lead to holding company discounts by double counting, which can only be observed in the Korean market. Considering the differences in the SSG.com equity carve-out compared to previous cases in terms of business strategy, this study contributes to the literature by examining the effects on shareholder value in the Korean distribution industry. Research design, data, and methodology: This study investigated literature, analyst reports, and news articles to examine the causes of holding company discounts and analyze the SSG.com equity carve-out. Results: The monopoly of holding companies' listing premiums is the main cause underlying holding company discounts from equity carve-outs. Protections for minority shareholder value are challenging owing to the complexity of the process of acquiring rights, the short exercise period, and additional costs. Therefore, the motivation for equity carve-outs should be to increase overall shareholder value. Conclusion: By analyzing the reasons for holding company discounts in the Korean distribution industry, this study provides recommendations for improving shareholder value. Moreover, it contributes to the maturation of the Korean capital market by promoting a discussion on the revision of equity carve-outs.

keywords
Equity carve-out, Spin-off, E-commerce industry, E-commerce distribution, SSG.com, E-Mart

The Journal of Distribution Science