Abstract

Purpose: The purpose of this article is to examine the supply chain issues in the palm oil industry in Malaysia and by proposing a comprehensive and strategic plan. Research design, data and methodology: Through meticulous qualitative analysis, we have identified the strengths, weaknesses, opportunities, and threats (SWOT) affecting the Malaysian palm oil supply chain. Leveraging the SWOT-Quantitative Strategic Planning Matrix (QSPM), we have critically assessed a range of strategies. Results: Our findings have underscored the supply chain's robust infrastructure and efficient operations as significant strengths, while environmental impact and distribution concerns emerged as notable weaknesses. The study highlightsthe promotion of certified sustainable palm oil to meet global demands as the most promising opportunity, juxtaposed against stricter regulations hampering market access as the primary threat. Remarkably, the QSPM has singled out the activation of existing infrastructure as the top priority. Conclusions: This study contributes substantially to the field by offering an in-depth analysis and improvement blueprint specifically tailored to the palm oil supply chain. In light of prevailing negative perceptions, distribution campaigns, and trade hurdles, businesses can harness the strategic insights presented here to unlock the full potential of the supply chain and steer it towards sustainable prosperity.