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A Study on Consumer's Choice Factors for Retailer Shops - Focused on Traditional Market, Super Supermarket and Discount Store in Daejeon, Korea -

The Journal of Distribution Science / The Journal of Distribution Science, (P)1738-3110; (E)2093-7717
2006, v.4 no.2, pp.41-64
Jung, Nan-ho
Kim, Nam-myun
Sung, Il-seok
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Abstract

The research is focused on planning the politic direction and on establishing an activating planning for retailer shops such as traditional market, super supermarket, discount store in Daejeon. The empirical study shows that the consumers most satisfied with discount store, meanwhile least with traditional market. Especially, it is proved that parking facility is the most important factor affecting consumer's satisfaction. This study also suggests some important strategic implications through IPA (important- performance analysis). Those are, first, the traditional market needs to improve for six categories of IPA factors, however the super supermarket for four, and the discount store for three. Second, the discount store has eight prominent advantages of the factors, however the super supermarket has seven, and the traditional market has five. Finally, the traditional market has to concentrate facility improvement for consumer's convenience in the long term.

keywords
소비자 점포선택요인, 대형마트, 중형마트, 재래시장, 소매업

The Journal of Distribution Science