- Log In/Sign Up
- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS, ESCI
ISSN : 1738-3110
The Impacts of Education Service Quality in the Traditional Market Merchant College on Business Performance
Hwang, Hee-Jung
Song, In-Am
Abstract
Purpose - This study empirically analyzes the effect of improvements in the quality of service management performance of college education on traders' conscious change of business management innovation and diverse sales expertise for a year. The use of traders' conscious changes and sales expertise as variables for the verification of the effects of parameters related to the active trader's traditional education market is a desirable direction. The method of research reflects the quality of education service, management result, traders' conscious changes, and sales expertise to understand the precise essence and definition of teaching quality at merchant colleges through theoretical consideration. Moreover, its impact on traders' conscious changes and sales expertise in empirical analysis acts as an intermediary. Research design, data, methodology - The hypothesis of this study leverages the SPSS statistical program. To gather actual proof, sample survey for theoretical research examined 262 valid papers of the 300 papers written by 10 merchants who graduated from merchant's university. First, using the SERVQUAL model, Parasuraman et al. (1996) indicated that for quality of education service, the configuration of factors is the same as the sympathetic performance, that is, responsiveness and empathy, and traders are aware of these elements. However, our preliminary investigation revealed that traders' university education has been excluded as a component of quality of service in the earlier studies. Moreover, we found that certainty of knowledge, reliability, and sympathy are influenced by challenges and by the changing intentions of merchant consciousness. In addition, our study confirms that improvements in convincing abilities and sales technique have a positive impact. Second, merchants' and traders' expertise are proven to affect business performance. In other words, university education of traders and merchants affects the consciousness of consumers, and changes patterns of sales. Third, the quality of service management education and change in the consciousness has a considerable impact on the trader, thereby maximizing business performance and acting as an intermediary for verification. Fourth, the quality of service management education affects the trader's sales expertise to maximize business performance. Results - To summarize, the quality of college educational services relates to the improvement of business performance and the role of the resulting virtuous cycle. Consequently, we can look for suggestions in the traditional markets, where the Government pays attention to the exterior environmental factors as well as to the changing business environment. However, the most important aspect is the merchant awareness. That is, a merchant should understand the distribution environment. Several competitor and trend analyses should be conducted to meet customers' expectations positively and proactively cope with any challenges related to changes. Further, expertise in sales and marketing skills need to be acquired to improve customer convincing abilities and develop a customer-oriented mindset. Conclusions - According to the changes in consumption trends of business enterprises, new management techniques are required to survive competition by improving traditional markets, which will necessitate more competitive education programs in merchant universities.
- keywords
- Traditional Market, Education Service Quality, Merchant Consciousness, Sales Professionalism, Business Performance
Reference
Baron, R. M., & Kenny, D. A. (1986). The Moderate-mediator variable distriction in social psychological research : conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(1), 1173-1182.
Bin, Bong-Sik, & Park, Jung-Ki (2002). An Empirical Study on the Success Factors of A Small Business Starting-up. Journal of korea Association of Small Business Studies, 24(3), 135-158.
Byun, Myung-Sik (2005). Traditional Market Change and Revolution. Korean Scholars of Marketing Science Published academic Conference Proceedings, 279-312.
Choi, Jung-Bun (2006). A study on Activation Methods of the convention Traditional Market. Journal of korea Distribution Science Academy, 4, 757-772.
Choi, Jong-Yeol, & Jeong, Hae-Joo (2008). A Study On Effect Of Management Education To Entrepreneurship Improvement. Journal of korea Academy of Human Resource Management, 15(3), 213-230.
Choi, Duck-Chul, & Lee, Kyung-O (2000). A Study on the model build-up for educational services marketing of university. Journal of Global Scholars of Marketing Science, 9(3), 339-366.
Justin, W., Geoffrey, M., Kistruck, R., & David, J. K. (2009). The Entrepreneurship Process in Base of the Pyramid Markets: The Case of Multinational Enterprise/Nongovernment Organization Alliances. Entrepreneurship Theory and Practice, 34(3), 555-581.
Kang, Gye-Young, Song, In-Am, & Hwang, Hee-Joong (2012). An Influence of The Satisfaction on Factor Related to Educational Service Sales of Re-registration and The Word of Mouth. Journal of korea Distribution Science Academy, 9(3), 17-25.
Kang, Myung-Ju, & Lim, Chae-Kill (2007). A study on Activation Methods of the convention Traditional Market in Busan Area. Journal of korea Distribution Science Academy, 10(3), 73-109.
Kim, Woong-Jin, & Bae, Il-Hyun (2008). An Effects of Perceived Service Quality of Open Market Consumer on Customer Satisfaction, Loyalty, Revisiting Intention. Journal of korea Distribution Association, 11(1). 151-174.
Ko, Bong-Sang (2003). An Empirical Study on the Determinents of Venture Business Performance. Busan, Korea: Thesis for Doctorate in Dong-A University.
Lee, Hak-Sik (2005). The Influences of Anticipation in the Expectancy-Disconfirmation Paradigm : Moderating Roles of Brand Experiences and Measuring Time Interval. Journal of Advertising Research, 68, 139-170.
Lee, Hak-Sik, & Lim, Ji-Hoon (2009). SPSS 17.0 Manual. Seoul, Korea : Beopmoonsa.
Lee, Nam-Joo, Lee, Chang-Seop, & Kim, Jun-Ho (2009). Effects of Market Environmental Characteristics and Governmental Support on the Balanced Score of Small & Micro Business. Journal of korea Accounting Information Association, 24(3), 41-62.
Lee, Nam-Joo, & Lee, Chung-Seop (2010). Effects of Management Strategies and Supporting Services on the Business Performance of Small & Micro Business based on Growth Stages. Journal Finance and Accounting Information, 10(2), 107-188.
Lee, Sang-Chul, & Lee, Jang-Hee (2001). A study on the Analysis of Actual condition of Traditional Market and Suggestions for the improvement. Chung-buk University Industry and Institute, 14(1), 337-355.
Lim, Chae-Gil (2006). A study on Activation of the conventional Market in Busan Area. Busan, Korea: Thesis for Doctorate in Dong-Eui University.
Lumpkin, T., & Dess, G. (1996). Clarifying the Entrepreneurial Orientation Construct and Linking It to Performance. The Academy of Management Review, 21(1), 135-172.
Na, Young (2008). An Empirical Analysis on the Relations Among the Characteristics of Internal Control Quality, Earnings Management, and Firm Value. Korea Association of Business Education, Published academic Conference Proceedings, 223-236.
Parasuraman A., Zeithaml V. A., & Berry, L. L. (1985). A Conceptual Model of Service Quality and it's Implications for Future Research. Journal of Marketing, 49(Fall), 41-50.
Parasuraman A., Zeithaml V. A., & Berry, L. L. (1988). SERVQUAL: A Multiple Item Scale for Measuring Consumer Perception of Service Quality. Journal of Retailing, 64(1), 14-40.
Parasuraman A., Zeithaml V. A., & Berry, L. L. (1996). The Behavioral Consequences of Service Quality. Journal of Marketing, 60(2), 31-46.
Parasuraman, A., Zeithaml, V. A., & Berry, L .L. (1991). Refinement and Reassessment of the SERVQUAL Scale. Journal of Retailing, 67(4), 55-68.
Park, Chul-Min, & Yun, Byung-Seop (2004). Korea CEO SME environment and competitive strategies and the impact on the business. 2004 years Institute of Management-related, Integrated academic Conference, 5-31.
Pickle, H. B., & Abrahamson, R. L. (1990). Small business management. New York, US : Wiley.
Ryu, Man-Hee (2008). The study of the outcome for the labor welfare program : Micro-enterprise Program. Journal of Social Science Research, 24(1), 41-62.
Shin, Kee-Jin (2005). A Study on Status Quo and Ways to Reinvigorate Conventional Marketplaces in Nam-Gu, Daegu City. Daegu, Korea : Master's thesis in Kyung-buk National University.
Woo, Ju-Hee (2008). A study on traditional market activation through culture. Seoul, Korea : Korea Culture and Tourism Institute, Policy Issues.
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations