- 권한신청
- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS, ESCI
Study on the Effect of the Usability and Usefulness of Mobile Application Programs on Buying Intention
Study on the Effect of the Usability and Usefulness of Mobile Application Programs on Buying Intention
Abstract
Purpose -This paper aims to understand how easy and convenient it is for consumers to use mobile services. A mobile service combines hardware and software with information technology. To specifically meet the needs of users of mobile applications, the context of usability was identified in consumer mobile services. Research Design, Data, and Methodology - For usability measurement and evaluation, appliances and software were the main target: this applied to an expanding range, such as a Personal Digital Assistant (PDA), mobile phones, and wired and wireless integrated services. This study extended the Technology Acceptance Model (TAM) by examining the roles of two characteristics of mobile applications'usage: usability and usefulness. Results - The study tested the research model using a structural equation modeling (SEM) technique. Results showed no significant differences between the two models. Usability comprised learnability, efficiency, memorability, errors, and satisfaction: the motivation for using a mobile application was understood as being the usefulness and easy-of-use of the mobile application. This empirical study validated the proposed research model and hypotheses, and found that the hypotheses could be supported. Finally, the phenomena derived from the causal relationships in usability were identified, and their implications considered.
- keywords
- Mobile Applications, Usability, System Acceptance Model, Buying Intension
참고문헌
Agarwal, R., & Prasad, J. (1999). Are Individual Differences Germane to the Acceptance of New Information Technologies?. Decision Sciences, 30 (2), 361-391.
Ajzen, I., & Fishbein, M. (1980). Understanding Attitude and Predicting Social Behavior. Englewood Cliffs, NJ: Prentice Hall.
Brereton, E. (2005). Don't neglect usability in the total cost of ownership. Communications of the ACM, 47(7), 10-11.
Chau, P.Y.K. (1996). An Empirical Assessment of a Modified Technology Acceptance Model. Journal of Management Information Systems, 13 (2), 185-204.
Chau, P.Y.K., & Hu, P.J. (2002). Examining a model of information technology acceptance by individual professionals: an exploratory study. Journal of Management Information Systems, 18 (4), 191-229.
Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13 (3), 319-340.
Davis, F.D., Bagozzi, R.P., & Warshaw, P.P. (1992). Extrinsic and Intrinsic Motivation to Use Computers in the Workplace. Journal of Applied Social Psychology, 22 (14), 1111-1132.
Davis, F.D., Bagozzi, R.P., & Warshaw, P.R. (1989). User acceptance of computer technology: A comparison of two theoretical models. Management Science, 35, 982-1003.
DeLone, W.H., & E.R. McLean, (2003). The DeLone and McLean model of information systems success: a ten-year update. Journal of Management Information Systems, 19(4), 9-30.
Dillon, A. (2001). Beyond usability: Process, outcome, and affect in human-computer interactions. Canadian Journal of Information and Library Science, 26 (4), 57-69.
Hair, J.F. (2010). Multivariate data analysis: a global perspective. Upper Saddle River, NJ: Person Prentice Hall.
Horton, R.P., Buck, T., Waterson, P.E., & Clegg, C.W. (2001). Explaining intranet use with the technology acceptance model. Journal of Information Technology, 16, 237. 249.
ISO 9241 (1998). Ergonomic Requirements for Office Work with Visual Display Terminals(VDTs), Part 11: Guidance on Usability. Geneva, Switzerland: International Organization for standardization. 22. ISO CD 9241-210,
Johnson, D., & Wiles, J. (2003).Effective affective user interface design in games, Ergonomics, 46, 1332-1345.
Kim, Moon Hong, & Oh, Young Sam (2007). Empirical Study of the Usability facet in Mobile Service Usage for customer Buying Intention. Journal of International Area Study, 11 (2), 237-258.
Moore, G. C., & Benbasat, I. (1991). Development of an Instrument to Measure the perceptions of Adopting an Information Technology Behavior. Information Systems Research, 2 (3), 192-222.
Nielsen, J. (1994). Usability Engineering. Boston, M.A.: AP Professional Division of Harcourt Brace & Company.
Nielsen, J. (1996). Usability metrics: tracking interface improvement. IEEE Software, 13 (6), 12-14.
Nielsen, J. (2005), Usability 101. Retrieved February 20, 2008, from http://www.useit.com/alertbox/20030825.html.
Nunnally, J. C., & Bernstein, I. H. (1994). Psychometric theory (3rd ed.). New York: McGraw-Hill.
Oh, Young Sam, & Choi, Tae Sung (2010). Usability Considerations in Quality of Service Metrics for Mobile Service Quality. Journal of Service Management, 11(2), 167-191.
Oh, Young Sam, & Lee, Young Chul (2011). An Exploratory Study of the Utilitarian and Hedonic Values on Buying Intention in Mobile Service. Journal of Distribution Science, 10 (9), 23-29.
Preece, J., & Rogers, Y. (2002). Interaction Design: Beyond Human-Computer Interaction. New York: John Wiley & Sons.
Schneiderman, B., & Maes, P. (1997). Direct Manipulation v.s Interface Agents. ACM Interactions. 4 (6), 42-61.
Schneiderman, B. (2000). Universal Usability. Communications of the ACM, 43(5), 85-91.
Taylor, S., & Todd, P.A. (1995), Understanding Information Technology Usage, A Test of Competing Models. Information Systems Research, 6 (2), 144-176.
Venkatesh, V. (1999). Creation of Favorable User Perceptions: Exploring the Role of Intrinsic Motivation. MIS Quarterly, 23, 319-340.
Venkatesh, V., & Davis, F. D (2000). A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies. Management Science, 46, 186-204.
- 다운로드 수
- 조회수
- 0KCI 피인용수
- 0WOS 피인용수