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  • P-ISSN1738-3110
  • E-ISSN2093-7717
  • SCOPUS, ESCI

ISSN : 1738-3110

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Vol.12 No.7

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The Distribution Industry's Social Responsibility and Ethics Management: Effects on Corporate Trust and Loyalty

The Distribution Industry’s Social Responsibility and Ethics Management: Effects on Corporate Trust and Loyalty

The Journal of Distribution Science(JDS) / The Journal of Distribution Science, (P)1738-3110; (E)2093-7717
2014, v.12 no.7, pp.23-35
https://doi.org/https://doi.org/10.15722/jds.12.7.201407.23
Yoon, Nam-Soo (School of Business Administration, Sejong Cyber University)
Kim, Young-Ei (Department of Business Administration, Seoul Digital University)
Yoon, Nam-Soo, & Kim, Young-Ei. (2014). The Distribution Industry's Social Responsibility and Ethics Management: Effects on Corporate Trust and Loyalty. The Journal of Distribution Science(JDS), 12(7), 23-35, https://doi.org/https://doi.org/10.15722/jds.12.7.201407.23

Abstract

Purpose - This study aims to explore the effects of social responsibility activities and business ethics practices on corporate trust and loyalty in the context of a large retail distribution business. Research design, data, and methodology - The data collected was analyzed using PASW Statistics 18.0. In order to verify the demographic characteristics, frequency analysis was conducted on the data. Results - The results of the study were as follows. First, social responsibility activities had a significant effect on corporate trust. Second, both corporate social responsibility activities and business ethics practices had significant effects on loyalty. Third, corporate trust had a significant effect on loyalty. Fourth, corporate social responsibility activities and consumer protection activities had a partial mediation effect, while environmental protection activities and social contribution activities had complete mediation effects. Conclusions - This study clarified and explained the factors of corporate social responsibility activities and business ethics practices that customers value, and analyzed the influence of these factors on corporate trust and loyalty.

keywords
Distribution Industry, Ethics Management, Social Responsibility, Corporate Trust and Loyalty

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The Journal of Distribution Science(JDS)

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