- Apply for Authority
- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS
ISSN : 1738-3110
The Effects of Repurchase Intention by Social Commerce Traits and Consumer's Traits in China
Lee, Jong-Ho
- Downloaded
- Viewed
Abstract
Purpose - Social commerce is a certain way of how people buy some products together with others through the internet sites with mutual interactions among customers with the benefits of SNS when buying some products. At present, China market has some problems due to its rapid growing. However, empirical research or academic approach to social commerce has not been made enough. So, it is important for Chinese social market to develop and enlarge the customers with stability under the reliability and satisfaction. Also it is important for them to have repurchase intention. Nowadays, it is necessary to find the factors on customer satisfaction and trust, whereas consumers' dissatisfaction and unreliability are increasing on social commerce recently. In addition, researches on social commerce have been actively pursued by a variety of domestic and foreign scholars. However, researches on social commerce and Chinese market are short of, and they have some limitations because of the rapid growth of the market even though it is the early stage. The current situation requires researches on consumers' repurchase intention for continuing growth in the future according to the growth of Chinese social commerce. Research design, data, and methodology - The literature and the empirical studies are combined in order to achieve the purpose of the study. Deriving social commerce features and consumer properties as factors affecting the repurchase intention through the literature, and these factors have modeled a series of assumptions about the impact on satisfaction and trust, and have established hypotheses to verify them. The survey which is conducted to test the hypothesis and questionnaires are derived based on the variables discussed in the previous study. Appropriate measures were developed and tested on 227 respondents in China with a cross-sectional questionnaire survey. The path relationships of the research model were analyzed by SPSS 23.0 and Amos 23.0. Results - Research results about social commerce characteristics and factors affecting the repurchase intention are presented to Chinese market companies that adopt business models and consumer characteristics. In addition, this study focuses on the characteristics of social commerce, from two-dimensional characteristics of the consumer satisfaction, trust and the impact on the repurchase. Therefore, social commerce features and consumer properties based on the results of this study may lead the strategic implications that may increase the repurchase intention. Conclusions - The classification reviewing the previous findings related to social commerce and social commerce features affects social commerce repurchase (price discount, interactivity) and consumer characteristics (impulsivity, innovation, collectivism). It affects repurchase on factors and analyzes empirically. The empirical results identify major characteristics (social commerce characteristics, attributes) that affect the repurchase intention, and give the practical implications as well as the business strategies that are able to enhance social commerce repurchase consumers. Social commerce is a certain way of how people buy some products together with others through the internet sites with mutual interactions among customers with the benefits of SNS when buying some products.
- keywords
- Social Commerce, Social Commerce Traits, Consumer Traits, Repurchase Intention, Customer Satisfaction
Reference
Ahn, Kwang-Hoon (2011). The Structural Relationships among Customer Trust, Satisfaction, and Loyalty in Social Commerce Context: Focusing on Trust Transfer. Seoul, Korea: Thesis for Master in Sejong University.
Anckar, B., & D. D’ Incau (2002). Value Creation in Mobile Commerce: Findings from a Consumer Survey. Journal of Information Technology Theory and Application, 4(1), 43-64.
Bae, Jae-Kwon (2013). A Study of Influencing Factors for Repurchase Intention in Social Commerce Services. The e-business studies, 14(2), 199-224.
Cho, Kwang-Hyun (2012). The Effects of Social Commerce Characteristics on Trust and Purchase Intention: Focused on Moderating Effect of Innovativeness and Information Search Style. Seoul, Korea: Thesis for Master in Tongmyong University.
Cho, Sung-Yean (2011). A study on the satisfaction and repurchase intention of Korean and Chinese social commerce's user: focused on the food service coupon's user. Seoul, Korea: Thesis for Master in Konkuk University.
Cho, Wan-Jun (2013). A Study of the Effect of Relational Benefits on e-loyalty in Social Commerce: Satisfaction and Trust a Mediator. Seoul, Korea: Thesis for Doctorate in Polytechnic University.
Fan, Di (2014). The Study of Group Buying in Korean Cosmetic Business Through Social Network Service. Seoul, Korea:Thesis for Master in Dong A University.
Fang, Lin, & Seo, Su-Seok (2012). A Study on Effect on the Credibility and Word-Of-Mouth Intention by Characters of Social Commerce. Journal of KECRA, 12(2), 89-108.
Grewal, D., K. B. Monroe, & R., Krishnan (1998). The Effects of Price-Comparison Advertising on Buyers' Perceptions of Acquisition Value, Transaction Value, and Behavioral Intentions. Journal of Marketing, 62(2), 46-59.
Han, Eun-Kyoung, Song, Seok-Jae, Lim, Han-Na (2011). The Motives for Using Social Commerce and Satisfaction, Repurchase Intention: Based on the Uses and Gratification Theory. The Korean journal of advertising and public relations, 13(3), 298-325.
Hofstede, G. (1984). The cultural relativity of the quality of life concept. Academy of Management Review, 9(3). 389-398.
Hong, Hyun-Joo (2012). Buying motivation of fashion products in social shopping, and the relationship with trust and satisfaction-focusing on fashion innovativeness as a moderating effect. Seoul, Korea: Thesis for Master in Sungkyunkwan University.
Jin, Ye (2013). The effect of social commerce shopping APP attributes on satisfaction and trust: the moderating effect of involvement. Seoul, Korea: Thesis for Master in Korea University.
Kim, Chang-Bok (2010). A Study on Factors Affecting Trust and Satisfaction: Using Chinese Consumers. Seoul, Korea:Thesis for Master in Ulsan University.
Kim, Ga Young, Chang, Young Hoon, Lee, Sang-man, & Park Myeong Cheol (2012). Determinants of Consumers’ Impulsive Buying Behavior: Focus on Users of Social Commerce. Entrue Journal of Information Technology, 11(3), 71-88.
Lee, Ah-Ram (2012). Researching the effect that purchasing factor of social commerce have on customer satisfaction, customer loyalty and repurchasing. Seoul, Korea: Thesis for Master in Kyunghee University.
Lee, Chang-Gyeong (2013). The Effects of the characteristics of the social commerce's buyers on the customer satisfaction and customer loyalty. Seoul, Korea: Thesis for Master in Kyonggi University.
Lee, Hyun-Sin (2014). A Study on the Relations of Motivation, Satisfaction and Intension of Repurchase of Social Commerce Customer. Seoul, Korea: Thesis for Master in Konkok University.
Lee, Jie-Un, Han, Seong-Jun, Lee, Sang-Wook, & Chung Dong-Hun (2011). The Study on the Users" Interaction Experience according to the Type of usage motivation. HCI of KECRA, 12(4), 799-824.
Moon, Tae-Hyun, & Park Ju-Young (2007). A Study on the Effects of Excessive Price Discounts etc. on Consumer Purchase Intention in Internet Shopping Mall. The KIPS transactions. Part D, 14(4), 395-406.
Newman, Joseph W, & Werbel, R. A. (1973). Multipartite Analysis of Brand Loyalty for Major Household Appliances, Journal of Marketing Research, 10, 72-91.
Oliver, R. L. (1981). Measurement and Evaluation of Satisfaction Process in the Retail Settings. Journal of Retailing, 57, 25-48.
Park, Eun-A (2008). The Relationship between Social Network Service usage and student engagement. Seoul, Korea:Thesis for Master in Chungang University.
Yoon, Sung-Joon, & Han, Hee-Eun (2011). The Impact of Social Commerce Traits on Consumer Satisfaction and Purchase Behavior. Services marketing of Korea, 4(2), 23-46.
Yang, Kang (2013). A Study on Social Commerce and Internet Users’ Characteristics affect User Satisfaction and Repurchase Intention. Seoul, Korea: Thesis for Master in Tongmyong University.
Wang, Fei Fei (2012). The Study on the factors that affect purchase behavior of Social Commerce. Seoul, Korea:Thesis for Master in Cheongju University.
Wang, Yun-Song (2011). A Study on The Relationship in the Social Commerce Attributes and the Intention of Repurchasing. Seoul, Korea: Thesis for Master in Yeungnam University.
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations