- 권한신청
- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS
The Comparative Study on Third Party Mobile Payment Between UTAUT2 and TTF
The Comparative Study on Third Party Mobile Payment Between UTAUT2 and TTF
Lee, Jong-Ho (Dept. of Electronic Commerce, Kongju National University)
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Abstract
Purpose - According to the research findings, it proposes corresponding market promotion schemes, for Alipay, WeChat wallet and even other payment service providers and mobile internet companies to understand the factors which promote or hinder users' acceptance of mobile payment. Research design, data, and methodology - Statistic analysis of data and social science statistical software of IBM Statistics 23.0 and IBM SPSS AMOS 23.0 were adopted for all the data researched. Results - The technical features of the third party mobile payment and the task characteristics of users have positive influence on the matching degree between task and technology, and the matching degree between task and technology of the third party mobile payment has positive influence on the performance expectancy, effort expectancy and usage intention. The social influence, facilitating condition, price value and enjoyment motivation have significant and positive influence on users' intention of mobile payment adoption. The perceive security of the mobile fingerprint payment of users has positive influence on users' intention of usage. Conclusions - This research has the main contribution on the analysis on the key factors with influence on the third party mobile payment usage by utilizing the integrated model of UTAUT2 and TTF.
- keywords
- UTAUT2, TTF, Mobile Third Party Payment, Alipay, WeChat Wallet
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