- Apply for Authority
- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS
ISSN : 1738-3110
A Study on the Effects of Consumer Lifestyle(VALS) on Small Enterprises' Consumers WOM
Kim, Young-Ki
Kim, Seung-Hee
- Downloaded
- Viewed
Abstract
Purpose - Despite that the importance of small enterprises' performance in the community has been magnified, no study has been conducted yet on the performance based on consumers directly faced by small enterprises. Accordingly, this study aims to investigate the relationship between the life styles of consumers who use small enterprises' stores by type and the word of mouth(WOM) effects, which are concrete behaviors of consumers. Research design, data, and methodology - The VALS classification system was utilized to classify the types of life styles of consumers who use small enterprises' stores. The consumers were divided into a total of four types. This study was intended to investigate the effects of the types of consumers on the word of mouth(WOM) effects of consumers who use small enterprises' stores along with the effects of consumers' perception of economic situations on their word of mouth(WOM) effects after using small enterprises' stores. Results - The results of the study indicated that among the types of consumers who use small enterprises' stores, the group that pursues faith and the group that pursues knowledge had positive (+) effects on favorable word of mouth(WOM) effects. However, the group that pursues trends and the group that pursues action were shown to have no effect and positive or negative perceptions of economic situations were shown to have no effects of the word of mouth(WOM) effects of users of small enterprises' stores. Conclusions - In this study, as a measure to create small enterprises' performance, word of mouth(WOM) effects on small enterprises' stores according to consumers' consumption behaviors were examined focusing on consumers. Through the study results, the groups of consumers who use small enterprises' stores by type that provide favorable word of mouth(WOM) effects were derived. And This Study aims to investigate the relationship between the four type life styles of consumer who use small enterprises' stores and the word of mouth(WOM) effect. Accordingly This study is significant in that it derived a measure to create small enterprises' performance centering on consumers and that it presented a cornerstone for the establishment of small enterprises at the government level.
- keywords
- Small Enterprise, VALS, Lifestyle, WOM, Business Performance
Reference
Allenby, G. M., Jen, L., & Leone, R. P. (1996). Economic trends and being trendy: The influence of consumer confidence on retail fashion sales. Journal of Business &Economic Statistics, 14(1), 103-111.
Ann, J. A., & Shin, M. H. (2005). A Study on Lifestyle Typology and the Relationship between Lifestyle and Purchasing Behavior of University Students in Korea. The Journal of Advertising and Public Relations, 7(1), 177-209.
Bank of Japan (2017). Request for the livelihood perceptions. Bank of Japan, 4, 1-27.
Berger, J. (2014). Word of mouth and interpersonal communication: A review and directions for future research. Journal of Consumer Psychology, 24(4), 586-607.
Bohlen, B., Carlotti, S., & Mihas, L. (2010). How the recession has changed US consumer behavior. McKinsey Quarterly, 1(4), 17-20.
Brunsø, K., Scholderer, J., & Grunert, K. G. (2004). Closing the gap between values and behavior—a means–end theory of lifestyle. Journal of business research, 57(6), 665-670.
Delva, J., Johnston, L. D., & O’Malley, P. M. (2007). The epidemiology of overweight and related lifestyle behaviors: racial/ethnic and socioeconomic status differences among American youth. American journal of preventive medicine, 33(4), S178-S186.
Dominitz, J., & Manski, C. F. (1996). Perceptions of economic insecurity: Evidence from the survey of economic expectations (No. w5690). National bureau of economic research.
Ghosh, I. (2014). VALS (TM) Psychographic: A New Way of Market Segmentation in India. The International Journal of Business &Management, 2(4), 25.
Gibb, A. A. (1997). Small firms' training and competitiveness. Building upon the small business as a learning organisation. International small business journal, 15(3), 13-29.
Goyette, I., Ricard, L., Bergeron, J., & Marticotte, F. (2010). e‐WOM Scale: word‐of‐mouth measurement scale for e‐services context. Canadian Journal of Administrative Sciences/Revue Canadienne des Sciences de l'Administration, 27(1), 5-23.
Ha, H. H. (2009). The Effects of Product Assortment and Display Formats on Purchase Decisions, Korean Journal of Business Administration, 22(3), 1427-1446.
Han, H. J., Oh, E. J., & Joung, S. H. (2014). An Analysis on Variables related to the financial satisfaction of one-Person Households. Financial Planning Review, 4(1), 173-198.
Hoek, A. C., Luning, P. A., Stafleu, A., & de Graaf, C. (2004). Food-related lifestyle and health attitudes of Dutch vegetarians, non-vegetarian consumers of meat substitutes, and meat consumers. Appetite, 42(3), 265-272.
Hong, S. T., & Park, E. A. (2005). Comparison of Female Consumers' Purchasing Behavior by Lifestyle Types : In the Case of Cosmetics. Journal of Korean Marketing Association, 20(1), 55-89.
Kim, C. H., Jeong, S. O., & Jung, Y. S. (2017). A Study on the Effect of Social Value of Traditional Market on Satisfaction, Loyalty and Local Attachment. Journal of Distribution Science, 15, 59-68.
Kim, E. J. (2013). Study on preference of environmentally -Friendly Design of silver Town for Elderly Consumers - Focus on VALS II(Value and lifestyle). Journal of Digital Design, 13(2). 199-210.
Kim, J. J., Kim, E. J., & Kim, H. N. (2011). Segmentation of aging group for the development and research of Universal Design - Focus on Lifestyle(VALS) -. Journal of the Korean Society Design Culture, 17(1), 116-129.
Kim, M. J., & Park, C. J. (2015). Effects of Consumers’Perceived Service Convenience: Differences between Department Stores and General Super Markets. Journal of Distribution Science, 13(2), 85-94.
Kucukemiroglu, O. (1999). Market segmentation by using consumer lifestyle dimensions and ethnocentrism:An empirical study. European Journal of Marketing, 33(5/6), 470-487.
Lechner, C., & Gudmundsson, S. V. (2014). Entrepreneurial orientation, firm strategy and small firm performance. International Small Business Journal, 32(1), 36-60.
Lee, K. T., & Koo, D. M. (2012). Effects of attribute and valence of e-WOM on message adoption:Moderating roles of subjective knowledge and regulatory focus. Computers in Human Behavior, 28(5), 1974-1984.
Lee, W. S., Shim, J. C., & Park, Y. S. (2007). A Time Series Analysis of the Reciprocal Agenda-Setting Relationships running among Economic News, the state of the Economy, Consumer Expectations, and Consumer behaviors. Korean Journal of Journalism & Communication Studies, 51(4), 280-307.
Lee. W. S., & Roh, S. J. (2008). From 'What to Think about' to 'When to Think' : A Time Series Analysis on the Temporal Gap in the Interinfluences among the Real-world Economy, Economic News, and Mass Economic Judgment. Korean Journal of Journalism & Communication Studies, 52(5), 320-345.
Min, K. S., & Kil, B. H. (2009). A Study for Start-up Business Promotion by Analysing Relationships between Small Business Characteristics and Performance. Journal of Industrial Economics and Business. 22(2), 797-816.
Novak, T. P., & MacEvoy, B. (1990). On comparing alternative segmentation schemes: The List of Values (LOV) and Values and Life Styles (VALS). Journal of consumer research, 17(1), 105-109.
Park, S. J. (2014). The Differential Effects of Individual-Involvement and Product-Involvement on Word-of-Mouth Effects. Korean management review. 43(3), 771-792.
Park, S. Y., & Choi, E. S. (2015). Structural Relationships among SEM CEO’s Positive Leadership, Members’Positive Life Positions, Learning Organization Activities, Job Engagement, and Organizational Performance. Journal of Distribution Science, 13, 113-131.
Reid, G. C., & Smith, J. A. (2000). What makes a new business start-up successful?. Small Business Economics, 14(3), 165-182.
Ryu, G., & Han, J. K. (2009). Word-of-mouth transmission in settings with multiple opinions: The impact of other opinions on WOM likelihood and valence. Journal of Consumer Psychology, 19(3), 403-415.
Sarli, A., & Tat, H. H. (2011). The Role of Psychographic for Distinguishing Main Categories of Consumers Based on Lifestyle. Personality and Value Variables. Int. J. Eco. Res., ISSN, 2229-6158.
Sathish, S., & Rajamohan, A. (2012). Consumer Behaviour and Lifestyle Marketing. International Journal of Marketing, Financial Services &Management Research, 1(10), 152-166.
Scott, M., & Bruce, R. (1987). Five stages of growth in small business. Long range planning, 20(3), 45-52.
Shim, W. S. (2012). An Analysis of correlation between typological Characteristics of I-VALS and directionality of online WOM. The e-Business Studies, 13(3), 481-498.
Small and medium business administration (2016). Measures to strengthen small enterprise's competitiveness -The First master plan to support small enterprise-, Small and medium business administration, 3, November, 1-12.
Solomon, M. R. (2014). Consumer behavior: Buying, having, and being (Vol. 10). Upper Saddle River, NJ: Prentice Hall.
Soto-Acosta, P., Popa, S., & Palacios-Marqués, D. (2016). E-business, organizational innovation and firm performance in manufacturing SMEs: An empirical study in Spain. Technological and Economic Development of Economy, 22(6), 885-904.
Steinmetz, L. L. (1969). Critical stages of small business growth: When they occur and how to survive them. Business horizons, 12(1), 29-36.
Suh, G. H., Seo, M. O., & Yoon, S. W. (2011). An Analysis of the Differences in Management Performance by Business Categories from the Perspective of Small Business Systematization. Journal of Distribution Science, 9, 111-122.
Suh, Y. J., Lim, E. J., & Kim, H. J. (2015). A Study on the effect of consumer lifestyle(VALS) on eco-friendly consumption attitudes, behavior intentions and behavior. Journal of consumer policy studies, 46(1), 29-51.
Way, S. A. (2002). High performance work systems and intermediate indicators of firm performance within the US small business sector. Journal of management, 28(6), 765-785.
Wilcox, N., & Wlezien, C. (1993). The contamination of responses to survey items: Economic perceptions and political judgments. Political Analysis, 5, 181-213.
Yang, S. J., & Choi, S. H. (2012). The Influence of Salespeople`s Non-verbal Communication on the Consumer Behavior. Journal of the Aviation Management society of Korea, 10(3), 157-182.
Yi, Y. J., & Lee, C. L. (2014). Recent Research on Service Marketing: A Critical Review and Future Priorities, Journal of Korean Marketing Association, 29(12), 121-166.
Yoon, M. J., & Jeon, I. O. (2017). An Influence of Small business Market Orientation and Learning Orientation impact on corporate performancefocusing on mediating effect of organization commitment. Journal of the Korea Industrial Information System Research, 22(2), 91-106.
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations