바로가기메뉴

본문 바로가기 주메뉴 바로가기

logo

ISSN : 1738-3110

논문 상세

다음
선공개 논문 논문 투고

Vol.16 No.10
Citation Share

Pioneering the Distribution Industry in Korea: Dynamic Capability at Lotte Shopping

Pioneering the Distribution Industry in Korea: Dynamic Capability at Lotte Shopping

The Journal of Distribution Science(JDS) / The Journal of Distribution Science, (P)1738-3110; (E)2093-7717
2018, v.16 no.10, pp.5-21
https://doi.org/https://doi.org/10.15722/jds.16.10.201810.5
Won, Eugene J.S. (Department of Business Administration, Dongduk Women's University)
Won, Eugene J.S.. (2018). Pioneering the Distribution Industry in Korea: Dynamic Capability at Lotte Shopping. The Journal of Distribution Science(JDS), 16(10), 5-21, https://doi.org/https://doi.org/10.15722/jds.16.10.201810.5
  • 다운로드 수
  • 조회수
PDF 다운로드

Abstract

Purpose - This case study reviews the development history of Lotte Shopping, which has played a key role in modernizing Korea's retail industry. Research design, data, and methodology - Lotte Shopping's expansion to various channel types has been reviewed from the perspective of the resource-based view of strategy. The opening of Lotte Department Store in 1979 signaled the beginning of the modernized distribution system in Korea. Lotte Shopping expanded its business domains to various types of retail channels, such as discount stores, online shopping malls, TV home shopping, convenience stores, supermarkets, home appliances specialty stores and health & beauty stores. Results - Lotte Shopping has been able to maintain high level of customer satisfaction with leading merchandising skills. It has developed mutually beneficial relationship with the partner firms. It has also been a leading firm in implementing corporate social responsibility activities and environment-friendly management. Lotte Shopping has applied advanced information and communication technology to provide customized goods/services. Conclusions - This study summarizes the business environment and new challenges Lotte Shopping faces currently. Lotte Shopping is trying to reinforce the omni-channel strategy, which can create synergy among various distribution channels based on its core competences.

keywords
Lotte Shopping, Lotte Department Store, Lotte Mart, 7-Eleven, Lotte Super, Omni-Channel Strategy

참고문헌

1.

Anderson, C. (2006). The Long Tail: Why the Future of Business is Selling Less of More. New York, NY:Hyperion.

2.

Anderson, P. F. (1982). Marketing Strategic Planning and the Theory of the Firm, Journal of Marketing, 46(2), 15-26.

3.

Baek, J. Y., & Wang, S. (2018). The Localization Strategies and Success of Costco : Focusing on a Japanese Mature Retail Market. Journal of Industrial Distribution & Business, 9(2), 7-16.

4.

Barney, J. (1986). Strategic Factor Market: Expectations, Luck, and Business Strategy. Management Science, 32(10), 1231-1241

5.

Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Journal of Management, 17(1), 99-120.

6.

Berman, B., & Thelen, S. (2004). A Guide to Developing and Managing a Well-integrated Multi-channel Retail Strategy. International Journal of Retail & Distribution Management, 32(2), 147-156.

7.

Christensen, C. M. (2000). The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail, Boston. Massachusetts: Harvard Business Review Press.

8.

Dabholkar, P. A., Thorpe, D. I., & Rentz, J. O. (1996). A Measure of Service Quality for Retail Stores: Scale Development and Validation. Journal of the Academy of Marketing Science, 24(1), 3-16.

9.

Danneels, E. (2010). Trying to Become a Different Type of Company: Dynamic Capability as Smith Corona. Strategic Management Journal, 32(1), 1-31.

10.

Day, G. (1994). The Capabilities of Market Driven Organization. Journal of Marketing, 58(4), 37-52.

11.

Dierickx, I., & Cool. K. (1989). Asset Stock Accumulation and Sustainability of Competitive Advantage. Management Science, 35(12), 1504-1511.

12.

Eisenhardt, K. M., & Martin, J. A. (2000). Dynamic Capabilities: What Are They? Strategic Management Journal (Special Issue), 21(Oct.), 1150-1121.

13.

Gatignon, H., & Xuereb, J. (1997). Strategic Orientation of the Firm and New Product Performance. Journal of Marketing Research, 34(1), 77-90.

14.

Ghosh, A., & Craig C. S. (1983). Formulating Retail Location Strategy in a Changing Environment. Journal of Marketing, 47(3), 56-68.

15.

Golder, P. N., & Tellis, G. J. (1993). Pioneering Advantage:Marketing Logic or Marketing Legend? Journal of Marketing Research, 30(2), 158-170.

16.

Herr, P. M., Farquhar, P. H., & Fazio, R. H. (1996). Impact of Dominance and Relatedness on Brand Extensions. Journal of Consumer Psychology, 5(2), 135-159.

17.

Helgeson, J. G., & Supphellen M. (2004). A Conceptual and Measurement Comparison of Self-Congruity and Brand Personality: The Impact of Socially Desirable Responding. International Journal of Market Research, 46(2), 205~233.

18.

Hollander, S. C. (1960). The Wheel of Retailing. Journal of Marketing, 25(1), 37-42.

19.

Huff, D. L. (1964). Defining and Estimating a Trade Areas. Journal of Marketing, 28(3), 34-38.

20.

Jayachandran, S., Sharma, S., Kaufman, P., & Raman, P. (2005). The Role of Relational Information Processes and Technology Use in Customer Relationship Management. Journal of Marketing, 69(4), 177-192.

21.

Keller, K. L., & Aaker, D. A., (1992). The Effects of Sequential Introduction of Brand Extensions. Journal of Marketing Research, 29(1), 35-50.

22.

Kim, S. C. (2004). A Study on the Competition Strategies for Traditional Market. Journal of Distribution Science, 2(2), 17-32.

23.

Kim, S. S., Kim, S. M., Jung, M. H., Youn, M. K., & Kim, D. H. (2014). Teukyakmeip System and Department Stores in Korea. The East Asian Journal of Business Management, 4(2), 23-29.

24.

Kim, W. C., & Mauborgne, R. (2005). Blue Ocean Strategy:How to Create Uncontested Market Space and Make Competition Irrelevant. Harvard Business School Press.

25.

Kim, K. H., & Shim, J. H. (2018). Application and Policy Direction of Blockchain in Logistics and Distribution Industry. Journal of Industrial Distribution & Business, 9(6), 77-85.

26.

Kohli, A. K., & Jaworski B. J. (1990). Market Orientation:The Construct, Research Propositions, and Managerial Implications. Journal of Marketing, 54(2), 1-18.

27.

Lee, G. H., & Kim, S. C. (2017). The Growth Strategy of Retail Companies: Focusing on New Stores Expansion of E-mart. Journal of Industrial Distribution & Business, 8(1), 15-22.

28.

Lotte Shopping (2009). 30 Years History of Lotte Shopping(1979~2009). Seoul: Lotte Shopping Co., Ltd.

29.

Lotte Shopping (2016). Annual Report 2016. Seoul: Lotte Shopping Co., Ltd. IR Team.

30.

Lotte (2017). Lifetime Value Creator. Seoul: Lotte Group.

31.

Manyika, J., Chui, M., Brown, B., Bughin, J., Dobbs, R., Roxburgh, C., & Byers, A. H. (2011). Big Data: The Next Frontier for Innovation, Competition & Productivity. McKinsey Global Institute.

32.

Martineau, P. (1958). The Personality of the Retail Store. Harvard Business Review, 36(1), 47-55.

33.

Moon, Y. M. (2010). Different: Escaping the Competitive Herd. New York, NY: Crown Business.

34.

Parasuraman. A., Zeithaml, V. A., & Berry, L. L. (1988). SERVQUAL: A Multiple-Item Scale for Measuring Consumer Perception of Service Quality. Journal of Retailing, 64(1), 12-40.

35.

Park, C. W., Milberg, S., & Lawson, R. (1991). Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency. Journal of Consumer Research, 18(2), 185–193.

36.

Parker, G. G., Van Alstyne, M. W., & Choudary, S. P. (2016). Platform Revolution: How Networked Markets Are Transforming the Economy and How to Make Them Work. New York, NY: W. W. Norton and Company.

37.

Penrose, E. G. (1959). The Theory of the Growth of the Firm, New York: Wiley.

38.

Piotrowicz, W., Cuthbertson, R., & Guest Editors (2014). Introduction to the Special Issue Information Technology in Retail: Toward Omni-channel Retailing. International Journal of Electronic Commerce, 18(4), 5–15.

39.

Ries, A., & Jack, T. (2000). Positioning: The Battle for You Mind, New York, NY: McGraw-Hill Education.

40.

Rostow, W. W. (1959). The Stages of Economic Growth. The Economic History Review, 12(1), 1–175.

41.

Schwab, K. (2016). The Fourth Industrial Revolution. Cologny/Geneva: World Economic Forum.

42.

Shell, E. R. (2009). Cheap: The High Cost of Discount Culture, New York, NY: The Penguin Press.

43.

Sivadas, E., & Baker-Prewitt, J. L. (2000). An Examination of the Relationship between Service Quality, Customer Satisfaction, and Store Loyalty. International Journal of Retail & Distribution Management, 28(2), 73-82.

44.

Stalk, G., Evans, P., & Shulman, L. E. (1992). Competing on Capabilities: The New Rules of Corporate Strategy. Harvard Business Review, 70(2), 57-69.

45.

Su, S., Jeong, Y. J., Choi, J. Y., & Kim, S. W. (2014). Effects of Ethical Management of Retail Enterprises in Korea on Corporate Image and Purchase Intention. The East Asian Journal of Business Management, 5(1), 27-35.

46.

Teece, D. J. (1980). Economies of Scope and the Scope of the Enterprise. Journal of Economic Behavior &Organization, 1(3), 223-248.

47.

Teece, D. J., Pisano, G., & Shuen, A. (1997). Dynamic Capabilities and Strategic Management. Strategic Management Journal, 18(7), 509-533

48.

Tellis, G., & Golder, P. N. (2002). Will and Vision: How Latecomers Grow to Dominate Markets, New York, NY:McGraw-Hill.

49.

Verhoef, P. C., Kannan, P. K., & Inman, J. J. (2015). From Multi-Channel Retailing to Omni-Channel Retailing:Introduction to the Special Issue on Multi-Channel Retailing. Journal of Retailing, 91(2), 174-181.

50.

Wahba, P. (2017). Everything Must Go. Forturne, 95-100.

51.

Weitz, B. A., & Jap, S. D. (1995). Relationship Marketing and Distribution Channels. Journal of the Academy of Marketing Science, 24(4), 305-320.

52.

Won, E. J. S. (2013). Comparative Analyses of Mass Marketing and Target Marketing Based on Price Elasticity and Production Cost. Journal of Distribution Science, 11(4), 61-72.

The Journal of Distribution Science(JDS)

선공개 논문 논문 투고 OA 정책