- 권한신청
- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS, ESCI
An Exploratory Analysis on Strategic Changes of Furniture Retailer: Focusing on IKEA and Hanssem in Korea
An Exploratory Analysis on Strategic Changes of Furniture Retailer: Focusing on IKEA and Hanssem in Korea
Abstract
Purpose - This study analyzes how Hanssem, which ranks first in domestic market in the furniture industry, responds to the expansion of IKEA, a large overseas furniture maker, and investigates the recent strategic changes of Hanssem and IKEA. Research design, data, and methodology - As a research method, a general method of case studies, literature research, is carried out through academic research results, reports, articles, and statistics. In addition, methods such as field observation and interview with stakeholder were performed to collect in-depth understanding and information about the companies. Results - Along with its core competences, Hanssem has pursued strategic changes to compensate for its weaknesses. IKEA has also used a variety of strategies changes to match the situation in Korea. Conclusion - Both companies have properly balanced localization elements and standardization strategies that value the needs of local consumers. In particular, Hanssem has implemented various strategies based on its core competence in response to IKEA's strategy. In addition, Hanssem and IKEA are actively managing and have good performance not only in Korea but also in foreign markets.
- keywords
- IKEA, Hanssem, Furniture, Distribution, Retailor, Strategy
참고문헌
Ahn, G. S. (2017). Hanssem, the highest performance due to package interior. Maeil Business News. Retrieved January 26, 2017 from http://www.mk.co.kr
Barney J. B. (1995). Looking Inside for Competitive Advantage. Academy of Management Executive, 9(4), 49-61.
Bang, Y. D. (2018). IKEA Korea, entering on-line market. Maeil Business News, Retrieved August 29, 2018 From www.mk.co.kr
Camison, C., & Fores, B. (2010). Knowledge absorptive capacity: new insights for its conceptualization and measurement. Journal of Business Research, 63(1), 707-715.
Chai, M. S., & Jung, G. Y. (2014). A Study on Development Plan of Domestic Furniture Industry in case of IKEA to enter in Korea. Global Business Review, 26(3), 31-44.
Cho, M. S. (2018). Hanssem turning to Remodeling Markets. Herald Economics. Retrieved February 21, 2018 from http://news.heraldcorp.com
Choo, S. Y., Yu, J. M., & Limb, S. J. (2009). A Study on the Effects of the Fit among Environment, Strategy and Competence on Firm Performance. Journal of Strategic Management, 12(1), 101-126.
Chung, J. H., Lee, D. H., & Lee, Y. J. (2016). Case Study of Korean Furniture Company Design Innovative Management: Focused on Hassem and Livart. Journal of Korean Society of Design Science, 20(1), 20-21.
Cohen, W. M., & Levinthal, D. A. (1990). Absorptive capacity: A new perspective on learning and innovation. Administrative Science Quarterly, 35(1), 128-152.
Eo, K. E., & Kim, S. I. (2016). Furniture brand development plan study according to increasing singleperson households. Journal of Digital Convergence, 14(8), 393-398.
Grant, R. M. (1991). The resource based theory of competitive advantage: Implications for strategy. California Management Review, 33(3), 114-135.
Hitt, M. A., & Ireland, R. D. (1986). Corporate distinctive competence and performance: Competence, diversification strategy, corporate structure and performance. Journal of Management Studies, 23(4), 401-416.
Hwang, M. R., & Lee, H. J. (2016). A study of BI(Brand Identity) implementation through VMD(Visual Merchandising) In retail stores. Journal of Korean Society of Design Science, 20(2), 22-23.
Hyun, S. S. (2001). A study on design marketing for export of H-company kitchen furniture to China. Journal of the Korean Society of Design Culture, 7(1), 195-204.
IKEA (2015). IKEA order and collection point. IKEA, Retrieved May 10, 2015 from highlights.ikea.com
Kang, E. J., & Kim, W. T. (2009). Breakthrough strategy of IKEA in interior market: Focused on the distribution, product planning and design strategy. Journal of Korean Society of Design Science, 22(1), 207-216.
Kang, G. S. (2014). Study on the change in consumer buying behavior according to IKEA launches. Master dissertation, Hoseo University.
Kim, G. J. (2017). Hanssem, raising prices, reducing selling and administrative expenses, returning to profitability. The Bell News. Retrieved October 25, 2017 from http://www.thebell.co.kr
Kim, J. K. (2005). Core competences for sustaining competitive advantage. Area Development Review, 5(1), 265- 278.
Kim, J. K. (2012). A study for the strengthening strategies of the competitiveness in Korea furniture industry. Master dissertation, Hanyang University.
Kim, S. E. (2015). A counterattack of Hanssem. Bizwatch News. Retrieved February 11, 2015 from www.bizwatch.co.kr
Kim, S. H., & Kim, J. T. (2015). Standardization and Localization Strategy of IKEA in the Evolutionary Perspective. Proceedings of International Conference of Korean Academy of International Business Management. Korea, 35, 12-32
Kim, S. J., & Kim, K. S. (2014). Effects of social capital and absorptive capacity of domestic small mediumsized enterprises on functions of competitive intelligence activities. Korean Journal of Business Administration, 27(4), 505-523.
Kim, S. K. (2014). A study of plan direction of improvement domestic furniture industry of IKEA overseas expansion to Korea. Journal of the Korea Furniture Society, 25(4), 277-287.
Lee, H. S., & Lee, J. S. (2017). A comprehensive study on the effect relationship among core competencies and business performance. Korean Management Science Review, 34(2), 35-56.
Lee, J. H. (2018). Making a downtown store. Maeil Business News. Retrieved April 19, 2018 from http://www.mk.co.kr
Lee, K. M., & Roh, T. W. (2016). Hanssem's Strategy for Sustaining Competitiveness and Defending Domestic Market from IKEA by Benchmarking Shuhari. Korean Business Education Review, 31(6), 123-145.
Lee, Z. K., Woo, K. A., & Park, Y. (2011). A Case Study of Manufacturing Company's Servitization Process:Hanssem's Transition from Furnitture Manufacturing to Interior Serive. Journal of Society for e-Business Studies, 16(1), 117-131.
Liao, J., Welsch, H., & Stoica, M. (2003). Organizational absorptive capacity and responsiveness: An empirical investigation of growth-oriented SMEs. Entrepreneurship:Theory & Practice, 28(1), 63-85.
Mahoney, J. T. (1995). The management of resources and the resource of management. Journal of Business Research, 33(2), 91–101.
MEME (2016). IKEA how to ruin your weekend in 7869 easy steps. MEME, Retrieved May 10, 2016 from https://me.me
Miller, D. (1986). Configurations of strategy and structure:Towards a synthesis. Strategic Management Journal, 7(3), 233-249.
Min, K. M. (2012). Study on the global strategy of furniture manufacturing firms in Korea. Master dissertation, Hannam University.
Moon Y. G. (2017). Diversifying on-off-line sales, Rehaus No. 1. Herald Economics. Retrieved May 18, 2017from http://news.heraldcorp.com
Park, J. J. (2003). Study on Strengthening Competitiveness of National Furniture Industry. Master dissertation, Incheon University.
Park, S. J., & Lee, S. Y. (2011). A Study on business strategy of IKEA, Proceedings of the International Conference of KODISA. Korea, 105, 12-32.
Parnell, J. A., & Wright, P. (1993). Generic strategy and performance: An empirical test of the Miles and Snow typology. British Journal of Management, 4(1), 29-36.
Porter, M. E. (1985). Competitive advantage: creating and sustaining superior performance. New York, NY: Free Press.
Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. New York, NY:Free Press.
Prahalad, C. K., & Hamel, G. (1990). The core competence of the corporation. Harvard Business Review, 3(May-June), 79-91.
Son, J. W. (2018). Competitiveness of home interior stronger Hanseam. Logistic Newspaper. Retrieved January 26, 2018 from http://www.klnews.co.kr
Wee, H. L., & Yoon S. Y. (2003). A study on brand strategy of Italian furniture companies: Focused on B&B Italia and Kartell. Journal of the Korea Furniture Society, 14(1), 48-58.
Yang Y. W. (2002). A study on the successful background and design specific of IKEA. Journal of the Korea Furniture Society, 3(1), 40-49.
Zahra, S., & George, G. (2002). Absorptive capacity: A review, reconceptualization and extension. Academy of Management Review, 27(2), 185-203.
- 다운로드 수
- 조회수
- 0KCI 피인용수
- 0WOS 피인용수