- 권한신청
- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS, ESCI
The Process Model of Retail Format Creation in the Japanese Eyeglasses Industry : The Case Study of JINS Inc.
The Process Model of Retail Format Creation in the Japanese Eyeglasses Industry : The Case Study of JINS Inc.
Mukoyama, Masao (Faculty of Commerce, University of Marketing and Distribution sciences)
Abstract
Purpose - In recent years, new retail innovations have emerged in the Japanese eyeglasses industry and grown as a retail format. The purpose of this study is to establish the process model of retail format creation by examining how a retailer creates a retail format and under what kind of environmental conditions. Research design, data, and methodology - This study pointed out the weakness of the concept of the retail format in existing research on the retail format in existing research on the retail format variation theory and suggested the concept of "Formula" to analyze an individual retailer. This study categorized the subjects categorize the subjects of retail format creation into four categories, and analyzed JINS which is the retail format leader in the Japanese eyeglass industry. This study used secondary data because it is valid. Results - This research found "product handling skill," "changes to consumer purchasing patterns," and "competitive interaction" as environmental factors influencing retail format creation. This study highlighted how JINS adapted those environmental factors to create their original formula and suggested the process model of retail format creation through the JINS case study. Conclusions - This study discussed two theoretical implications and three managerial impressions which were derived from the JINS case study. This study also discussed limitations and further research issues.
- keywords
- Retail Format, Formula, Retail Innovation, Retail Competition, Eyeglasses Industry
참고문헌
Amikura, H. N., & Miura, T. Y. (2015). JINS-SPA business model in the eyeglasses industry. Hitotsubashi Business Review, 63(2), 114-130.
Berens, J. S. (1980). Capital Requirement and Retail Institutional Innovation-Theoretical Observations. in Co. W. Lamb, Jr., & P. M. Dunne (Ed.), Theoretical Developments in Marketing (pp. 248-250). American Marketing Association.
Brown, S. (1987). Institutional Change in Retailing: A Review and Synthesis. European Journal of Marketing, 21(6),5-35.
Davidson, W. R., Bates, A. D., & Bass, S. J. (1976). The Retail Life Cycle. Harvard Business Review, 54(Nov-Doc), 89-96.
Dreesmann, A. C. R. (1968). Patterns of Evolution in Retailing. Journal of Retailing, 44(1), 64-81.
Enhance competition for eyeglasses for PC; JINS also supports lens power. (April 25, 2012). Nikkei Trendy Net. Retrieved December 22, 2017 from http://trendy.nikkeibp.co.jp/article/news/20120425/1040603/?rt=nocnt.
For the people who have bad vision and nice vision! Lifestyle changes with the evolution of glasses. (Broadcasted April 23, 2015). Cambria Kyuden on TV Tokyo.
Gist, R. R. (1971). Marketing and Society. New York: Holt, Rinehalt and Winston.
Hisanaga, A., & Takuya, M. (2016). JINS - SPA Business Model in Eyeglasses Industry. Hitotsubashi Business Review, 63(2), 115-130.
Hitoshi, T., & Seiichirou, Y. (2016). Under the Vision of Magnify Life to Thoroughly Think About the Origin of Eyeglasses. Hitotsubashi Business Review, 64(3), 160-170.
Hollander, S. C. (1960). The Wheel of Retailing. Journal of Marketing, 24(3), 37-42.
Hollander, S. C. (1966). Notes on the Retail Accordion. Journal of Retailing, 42(summer), 24-40.
HP of JINS (2017). History of JINS. Retrieved October 24, 2017 from https://corp.jins.com/jp/ja/company/history
Ishihara, T. M. (1999). A type of industry and Retail format in retail. Journal of Marketing and Distribution, 2(2), 1-14.
Ishii, J. Z. (2009). Paradigm change in Japan's retail distribution world. In Isii, J. Z., & Mukoyama, M. O. (Ed.). Retail format innovation (pp.1-31). Tokyo: Chuokeizaisya.
Izraeli, D. (1973). The Three Wheels of Retailing: A Theoretical Note. European Journal of Marketing, 7(3), 70-74.
Japan Consumer Marketing Research Institute (2013). Strategy Case – JINS which revamped 4P of eyeglass industry, August. Retrieved December 22, 2017 from http://www.jmrlsi.co.jp/scto/case/2013/jins.html.
JINS 3046. (2015, April 3). SR Research Report. Retrieved December 22, 2017 from http://sharedresearch.jp//system/report_updates/pdfs/000/004/631/original/3046_JP_20150403.pdf?1428051504.
JINS 3046. (2017, January 27). SR Research Report. Retrieved December 22, 2017 from http://sharedresearch.jp//system/report_updates/pdfs/000/000/390/original/3046_JP_JIN_20140127.pdf?1390815672.
JINS's challenge to cheaper, aiming for new markets with "functionality." (2012, January 31). Toyokeizai. Retrieved December 22, 2017 from http://toyokeizai.net/ articles/-/8413.
Kondo, K. H. (1998). Issues of Retail Commercial Morphology Theory - Micro Basis of Changes in retail format -. Journal of Marketing and Distribution, 1(2), 44-56.
Kondo, K. H. (2002). Innovation and competition in retail format development. Journal of Marketing and Distribution, 5(1), 27-46.
Management class CEO speaks for himself ② - Reconstruct organization into R & D type SPA. (2015, April 14). Nikkei Business, 68-70.
Masao, M. (1986a). Analytical Framework of Retail Format Development Theory (I). The Journal of Musashi University, 33(2/3), 127-144.
Masao, M. (1986b). Analytical Framework of Retail Format Development Theory (Ⅱ). The Journal of Musashi University, 33(4), 17-45.
Masao, M. (2017). Dynamics of Eyeglasses Distribution System−Development Process and the Characteristic−, UMDS Research Letters, 28, 1-25.
Masaru, N. (2003). The Historical Development Process of Eyeglasses Production Area in Sabae and Today’s Issue. Public Policy in Local Governments, 8, 29-37.
McNair, M. P. (1931). Trends in Large-Scale Retailing. Harvard Business Review, 10(October), 30-39.
McNair, M. P. (1958). Significant Trends and Development in the Postwar Periods. in Albert B. Smith (Ed.). Competitive Distribution in a Free, High-Level Economy and its Implications for the University (p.1-25), University of Pittsburgh Press.
McNair, M. P., & May, E. G. (1976). The Evolution of Retail Institutions in the United States. Cambridge: Marketing Science Institute.
Mukoyama, M. O. (1996). Pure Global Landing. Tokyo: Chikurashobou.
Mukoyama, M. O. (2009). Development of retail internationalization and new analytical perspective. In Mukoyama, M. O., & Choi, S. C. (Ed.). International Development of Retailers (pp.1-30). Tokyo: Chuokeizaisya.
Nakanishi, M. O. (1996). Does the retail cycle theory really turn?. Kwansei Gakuin Shogaku Kenkyu, 43(2/3/5). 21-41.
Nakano, Y. (1976). Expanding of a huge retail chain in Japan. Osaka Economic Papers, 75(2), 11-42.
Nariu, T. H. (1994). Economic theory of distribution. Nagoya University.
Nielsen, O. (1966). Developments in Retailing. In M. Kjaer-Hansen (Ed.). Readings in Danish Theory of Marketing (pp.101-115). North Holland.
Nihon Keizai Shinbun (2014, June 1).Beautiful without clutter, JINS for eyeglasses, with skill in display. Retrieved December 22, 2017 from http://www.nikkei.com/article/DGXNASFK28011_Y4A520C1000000/.
Nihon Keizai Shinbun (2012, December 19). Selling 100 glasses for PC, CEO of JNIS. p.2.
Nihon Keizai Shinbun (2012, December 19). JINS, Market capitalization expanded to 5 times Rapid growth with functional glasses. p.15.
Nihon Keizai Shinbun (2007, March 2). JINS -Manufacture and sale of eyeglasses-. p.4.
Nihon Keizai Shinbun (2001, May 24). Promotional Equations -Change clothes as well-. p.3.
Nikkei Ryuutuu Shinbun (2009, June 1). Eyeglass, Up to 7 discounts –Tanaka Hitoshi. CEO of JINS-. p.5.
Nikkei Research (2016, June 24). Why do customers not leave JINS or Zoff?. Retrieved November 22, 2017 from https://www.nikkei-r.co.jp/column/id=2592.
Nikkei Research (2012, December 19). JINS, Market capitalization expanded to 5 times Rapid growth with functional glasses. p.15.
Nikkei MJ (2012, March 14). JINS Interior decoration of new store, wood graining, an atmosphere that makes it easy to enter the store. p.6.
Nikkei MJ (2010, October 4). Low price glasses JINS clerk working amount 1/3 –Improve store efficiency, focus on customer service. p.6.
Nikkei Price One (2002, June 15). Tips to use cheap glasses stores -focus on items and speed-. p.4.
Ogawa, S. (1933). Present status and issues of research on change in retail structure. Kenkyu Nenpou, ⅩⅩⅩⅨ. (pp. 219-244).
Regan, W. J. (1964). The Stages of Retail Development. in Reavis Cox, Wroe Alderson, and Stanley J. Shapiro(Ed.), Theory in Marketing (pp.139-154), 2nd Series, Irwin.
Sanchoru C., & Jyunzou, I. (2009). Present Condition and Issues of Channel Research in the Era of Integration of Manufacturing and Sales. In Sanchoru, C., & Jyunzou, I. (Ed.). Reorganization of Distribution Channel(pp.285-327), Toyko: Chuokeizai-sha.
Savitt, R. (1984). The Wheel of Retailing and Retail Product Management. European Journal of Marketing, 18(6/7), 43-54.
Stern L. W., & El-Ansary, A. I. (1988). Marketing Channels(3rd ed.). Englewood Cliffs, NJ: Prentice-Hall.
Tamura, M. N. (1986). Japanese Type Distribution System. Tokyo: Chikurashobou.
Tamura, M. N. (2006). Research Design. Tokyo: Hakutoshobou.
Tanaka, H. (2014). Courage to shake off - Challenge of JINS to change eyeglasses -. Tokyo: Nikkei BP.
Tanaka, H., & Yonekura, S. I. R. (2016). Under the vision of Magnify Life Think of the originally unseen glasses. Hitotsubashi Business Review, 64(3), 160-170.
Thomas R. E. (1970). Change in the Distribution Systems of Western Industrialized Economies. European Journal of Marketing, 4(2), 62-69.
Wroe, A. (1965). Dynamic Marketing Behavior. Homewood, IL: Richard D. Irwin.
Yahagi, T. Y. (1981). Modern Retail Commercial Innovation. Tokyo: Nihonkeizai sinbunnsya.
Yahagi, T. Y. (2007). Retail internationalization Process. Tokyo: Yuhikaku. Retrieved November 22, 2017 from https://corp.jins.com/jp/ja/company/history/
- 다운로드 수
- 조회수
- 0KCI 피인용수
- 0WOS 피인용수