바로가기메뉴

본문 바로가기 주메뉴 바로가기

logo

The Effects of Labeling Information on the Consumers’ Evaluation about Product Quality

The Journal of Distribution Science / The Journal of Distribution Science, (P)1738-3110; (E)2093-7717
2020, v.18 no.10, pp.111-119
https://doi.org/https://doi.org/10.15722/jds.18.10.202010.111
LIM, Chae-Suk
  • Downloaded
  • Viewed

Abstract

Purpose: The purpose of the current study is to examine the effects of labeling information on the consumers' evaluation, with a focus on the effects of the three types of labeling information on the product quality. Research design, data and methodology: This study conducted a survey of the women respondents living in Gyeonggi province, Korea, during the time period of April 20th through May 30th, 2020. The sample data have been used to run regression analysis, reliability analysis, frequency analysis and factor analysis. Results: The empirical results are summarized as follows: 1) the labeling information on the brand image has a significantly positive effect on the consumers' evaluation about product's functional quality; 2) the labeling information on the product characteristics has a significantly positive effect on the consumers' evaluation about the expressed quality; and 3) the labeling information on the brand image has a significantly positive effect on the consumers' evaluation about the perceived quality. Conclusions: The conclusion is that the labeling information on product characteristics and the brand image is estimated to be statistically significant, therefore the Korean outdoor-wear industry are required to upgrade the information on the brand image and the product characteristics.

keywords
Brand Image, Product Characteristics, Functional Quality, Expressed Quality, Perceived Quality

Reference

1.

Bowden, T. (2013). Outdoor Brands Chase Performance with Safety. International Dyer, 198(2), 32. http://www.riss.kr.proxy.uhs.ac.kr:8010/link?id=O60222917

2.

Cha, S. S., & Lyu, M. S. (2019). Influence of SNS Characteristics on the Brand Image of Infant Food Products. Journal of Industrial Distribution & Business, 10(8), 7-15.http://dx.doi.org/10.13106/ijidb.2019.vol10.no8.7.

3.

Chahal, M. (2009). The Great Outdoors: Brands Urge Consumers to Get out and Spend. Marketing Week, 5(14), 16-21.http://www.riss.kr.proxy.uhs.ac.kr:8010/link?id=O51420317

4.

Dodd, T. H., Pinkleton, B. E., & William G. (1996). External Information Sources of Product Enthusiasts: Differences between Variety Seekers, Variety Neutrals, and Variety Avoiders. Psychology and Marketing, 13(31), 291-304. http://search.proquest.com.ssl.proxy.uhs.ac.kr:8010/docview/1416370578?accountid=15249

5.

Hong, Q. (2007). Sports, Outdoor and Fashion Brands Seek Functional Textiles. Technical Textiles International, 16(5), 43-45. http://www.riss.kr.proxy.uhs.ac.kr:8010/link?id=O47424930

6.

Jacoby, J., Olson, J. C. & R. A. Haddock (1971). Price, Brand Name and Product Composition Characteristics as Determinants of Perceived Quality. Journal of Applied Psychology, 55(6), 570-579. http://www.riss.kr.proxy.uhs.ac.kr:8010/link?id=O68979380

7.

Kim, P. J., & Lee, J. Y. (2016). A Study on the Effects of Perceived Quality on Whitening Cosmetics’ Satisfaction and Repurchase:Focused on University Students. Journal of Business Economics and Environmental Studies, 6(2), 15-22.https://doi.org/10.13106/eajbm.2016.vol6.no2.15.

8.

Kim, Y. C., & Kim, J. S. (2020). A Study on the Development of Life Sports outdoor For Community Welfare. The Journal of Sport and Applied Science, 4(1), 1-7.http://dx.doi.org/10.13106/jsas.2020.Vol4.no1.1

9.

Lyson, T. A., & Welsh, R. (2005). Agricultural Industrialization, Anticorporate Farming Laws, and Rural Community Welfare. Environment and Planning A: Economy and Space, 37(8), 1479-1491.

10.

Park, C. J., & Park, J. S. (2016). Effect of Sales Promotion and the Consumer’s Product Evaluation: A Review and Synthesis. Journal of Economics, Marketing, and Management, 4(1), 23-33. http://dx.doi.org/10.20482/jemm.2016.4.1.23

11.

Park, S. H., & Han, S. S. (2018). The Relation among Brand Value, Relationship Value, Market Orientation and Performance in B2B. Journal of Industrial Distribution & Business, 9(9), 53-61. http://dx.doi.org/10.13106/ijidb.2018.vol9.no9.53.

12.

Park, S. K., & Uhm, T. H. (2019). Survey on Labeling of Health Functional Foods in Internet Shopping Malls. Journal of Distribution Science, 17(6), 57-63.http://dx.doi.org/10.15722/jds.17.06.201906.57

13.

Pike, E., & Beames, S. (2013). Outdoor Adventure and Social Theory (2nd ed.). London, NY: Routledge.

14.

Potluri, R. M., & Johnson, S. (2020). An Exploratory Research on Country-of-Origin and Its Impact on the UAE Consumers Buying Decisions. Journal of Asian Finance, Economics and Business, 7(9), 455–466.https://doi.org/10.13106/jafeb.2020.vol7.no9.455

15.

Shinn, M., & Toohey, S. M. (2003). Community Contexts of Human Welfare. Annual Review of Psychology, 54(1), 427-459.

16.

Su, S., Jeong, Y. J., Choi, J. Y., & S. W. Kim. (2014). Effects of Ethical Management of Retail Enterprises in Korea on Corporate Image and Purchase Intention. Journal of Business Economics and Environmental Studies, 5(1), 27-35.https://doi.org/10.13106/eajbm.2014.vol5.no1.27.

17.

Tomazos, K., & Butler, R. (2009). Volunteer Tourism: The New Ecotourism?. Anatolia, 20(1), 196-211.

18.

Tootelian, D. H., & Ross, K. (2000). Product Labels: What Information Do Consumers Want, and Will They Believe It?. Journal of Food Products Marketing, 6(1), 25-38. http://www.riss.kr.proxy.uhs.ac.kr:8010/link?id=O5537064

19.

Tran, V. D., & Le, N. M. (2020). Impact of Service Quality and Perceived Value on Customer Satisfaction and Behavioral Intentions: Evidence from Convenience Stores in Vietnam. Journal of Asian Finance, Economics and Business, 17(9),517–526. https://doi.org/10.13106/jafeb.2020.vol7.no9.517

20.

Wu, W. Y., Do, T. Y., Nguyen, P. T., Anridho, N., & M. Q. Vu.(2020). An Integrated Framework of Customer-based Brand Equity and Theory of Planned Behavior: A Meta-analysis Approach. The Journal of Asian Finance, Economics and Business, 7(8), 371-381.https://doi.org/10.13106/jafeb.2020.vol7.no8.371

21.

Yoo, C. K., Kim, G. P., & C. M. Kwon. (2018). A Study on Brand Trust and Product Attribute of the Convenience Store. Journal of Industrial Distribution & Business, 9(3), 81-87.http://dx.doi.org/10.13106/ijidb.2018.vol9.no3.81.

The Journal of Distribution Science