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  • 한국과학기술정보연구원(KISTI) 서울분원 대회의실(별관 3층)
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  • P-ISSN1738-3110
  • E-ISSN2093-7717
  • SCOPUS, ESCI

ISSN : 1738-3110

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Vol.18 No.10

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The Effects of Labeling Information on the Consumers' Evaluation about Product Quality

The Effects of Labeling Information on the Consumers’ Evaluation about Product Quality

The Journal of Distribution Science(JDS) / The Journal of Distribution Science, (P)1738-3110; (E)2093-7717
2020, v.18 no.10, pp.111-119
https://doi.org/https://doi.org/10.15722/jds.18.10.202010.111
LIM, Chae-Suk (Department of Industrial Design, Hyupsung University)
LIM, Chae-Suk. (2020). The Effects of Labeling Information on the Consumers' Evaluation about Product Quality. The Journal of Distribution Science(JDS), 18(10), 111-119, https://doi.org/https://doi.org/10.15722/jds.18.10.202010.111

Abstract

Purpose: The purpose of the current study is to examine the effects of labeling information on the consumers' evaluation, with a focus on the effects of the three types of labeling information on the product quality. Research design, data and methodology: This study conducted a survey of the women respondents living in Gyeonggi province, Korea, during the time period of April 20th through May 30th, 2020. The sample data have been used to run regression analysis, reliability analysis, frequency analysis and factor analysis. Results: The empirical results are summarized as follows: 1) the labeling information on the brand image has a significantly positive effect on the consumers' evaluation about product's functional quality; 2) the labeling information on the product characteristics has a significantly positive effect on the consumers' evaluation about the expressed quality; and 3) the labeling information on the brand image has a significantly positive effect on the consumers' evaluation about the perceived quality. Conclusions: The conclusion is that the labeling information on product characteristics and the brand image is estimated to be statistically significant, therefore the Korean outdoor-wear industry are required to upgrade the information on the brand image and the product characteristics.

keywords
Brand Image, Product Characteristics, Functional Quality, Expressed Quality, Perceived Quality

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The Journal of Distribution Science(JDS)

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