바로가기메뉴

본문 바로가기 주메뉴 바로가기

ACOMS+ 및 학술지 리포지터리 설명회

  • 한국과학기술정보연구원(KISTI) 서울분원 대회의실(별관 3층)
  • 2024년 07월 03일(수) 13:30
사전등록 바로가기
 

logo

  • P-ISSN1738-3110
  • E-ISSN2093-7717
  • SCOPUS, ESCI

ISSN : 1738-3110

논문 상세

이전 다음
선공개 논문 논문 투고

Vol.19 No.11

Citation Share

The Effects of User Experience-Based Design Innovativeness on User-Metaverse Platform Channel Relationships in South Korea

The Effects of User Experience-Based Design Innovativeness on User– Metaverse Platform Channel Relationships in South Korea

The Journal of Distribution Science(JDS) / The Journal of Distribution Science, (P)1738-3110; (E)2093-7717
2021, v.19 no.11, pp.81-90
https://doi.org/https://doi.org/10.15722/jds.19.11.202111.81
JEON, Joo-Eon (Department of Global Business Administration, Anyang University)
JEON, Joo-Eon. (2021). The Effects of User Experience-Based Design Innovativeness on User-Metaverse Platform Channel Relationships in South Korea. The Journal of Distribution Science(JDS), 19(11), 81-90, https://doi.org/https://doi.org/10.15722/jds.19.11.202111.81

Abstract

Purpose: The purpose of this research is that Metaverse platforms' UXBDI can be distinguished among Metaverse platform channel types. Metaverse platform represents a collective term signifying services that include augmented reality, lifelogging, mirror worlds, and virtual worlds. User Experience-Based Design Innovativeness (UXBDI) is characterized by novelty in product design and services that satisfy user experience. This study examined the effect of Metaverse platforms' UXBDI on user-Metaverse platform relationships. Research design, data and methodology: Metaverse platform users were selected as samples, and a marketing research institution known as a panel company conducted the survey. It used multiple regression to test the impact on platform identification and commitment based on a survey of 442 South Korean respondents. Results: The research confirmed that UXBDI sub-dimensional scales of attractiveness and interaction increased user-Metaverse platform identification and commitment. Also, a Metaverse platform identity increased user-Metaverse platform identification in virtual and mirror worlds. Conclusion: This study contributes to multiple academic fields. First, the UXBDI of Metaverse platforms appears to be a key component of ongoing user-Metaverse relationships. Second, UXBDI affects relationships differently based on the Metaverse platform type.

keywords
Metaverse, UX, Design Innovation, Distribution Technology, Identification, Commitment

참고문헌

1.

Adner, R., & Kapoor, R. (2010). Value creation in innovation ecosystems: How the structure of technological interdependence affects firm performance in new technology generations. Strategic Management Journal, 31(3), 306-333. doi:10.1002/smj.821

2.

Bloch, P. H., Brunel, F. F., & Arnold, T. J. (2003). Individual differences in the centrality of visual product aestheticsesthetics: Concept and measurement. Journal of Consumer Research, 29(4), 551-565. doi:10.1086/346250

3.

Choi, H. S., & Kim, S. H. (2017). A content service deployment plan for metaverse museum exhibitions—Centering on the combination of beacons and HMDs. International Journal of Information Management, 37(1), 1519-1527. doi:10.1016/j.ijinfomgt.2016.04.017

4.

Chu, S. C., & Choi, S. M. (2011). Electronic word-of-mouth in social networking sites: A cross-cultural study of the United States and China. Journal of Global Marketing, 24(3), 263-281. doi:10.1080/08911762.2011.592461

5.

Chung, N., & Han, H. (2017). The relationship among tourists’persuasion, attachment and behavioral changes in social media. Technological Forecasting and Social Change, 123(C), 370-380. doi:10.1016/j.techfore.2016.09.005

6.

Chung, N., Tyan, I., & Chung, H. C. (2017). Social support and commitment within social networking site in tourism experience. Sustainability, 9(11), 2102. doi:10.3390/su9112102

7.

Desmet, P. M. A., & Hekkert, P. (2007). Framework of product experience. International Journal of Design, 1(1), 57-66.

8.

Goutam, D., & Gopalakrishna, B. V. (2018). Customer loyalty development in online shopping: An integration of e-service quality model and commitment-trust theory. Management Science Letters, 8(11), 1149-1158. doi:10.5267/j.msl.2018.8.009

9.

Hassenzahl, M., & Tractinsky, N. (2006). User experience—A research agenda. Behaviour and Information Technology, 25(2), 91-97. doi:10.1080/01449290500330331

10.

Hendaoui, A., Limayem, M., & Thompson, C. W. (2008). 3D social virtual worlds: Research issues and challenges. IEEE Internet Computing, 12(1), 88-92. doi:10.1109/MIC.2008.1

11.

Hinderks, A., Schrepp, M., Mayo, F. J. D., Escalona, M. J., & Thomaschewski, J. (2019). Developing a UX KPI based on the user experience questionnaire. Computer Standards and Interfaces, 65(5), 38-44. doi:10.1016/j.csi.2019.01.007

12.

Jeon, J. E., & Kim, M. R. (2021). The scale development for conceptualizing of user experience based design innovativeness. Journal of Korea Service Management Society, 22(2), 55-85. doi:10.15706/jksms.2021.22.2.003

13.

Jeon, J. E., & Lee, E. M. (2020). The effect of sensory satiety on perceinced benefits: The case of aesthetic consumption in South Korea. Sustainability, 12(20), 8637. doi.org/10.3390/su12208637

14.

Kang, M., & Schuett, M. A. (2013). Determinants of sharing travel experiences in social media. Journal of Travel and Tourism Marketing, 30(1–2), 93-107. doi:10.1080/10548408.2013.751237

15.

Kim, S. K. (2020), Metaverse, Seoul, Korea: Plan B Design.

16.

Lee, S. G., Trimi, S., Byun, W. K., & Kang, M. (2011). Innovation and imitation effects in Metaverse platform adoption. Service Business, 5(2), 155-172. doi:10.1007/s11628-011-0108-8

17.

Malhotra, Y., & Galletta, D. (2005). A multidimensional commitment model of volitional systems adoption and usage behavior. Journal of Management Information Systems, 22(1), 117-151. doi:10.1080/07421222.2003.11045840

18.

Mugge, R., & Dahl, D. W. (2013). Seeking the ideal level of design newness: Consumer response to radical and incremental product design. Journal of Product Innovation Management, 30(1), 34-47. doi:10.1111/jpim.12062

19.

Papagiannidis, S., & Bourlakis, M. A. (2010). Staging the New Retail Drama: At a Metaverse near you! Journal of Virtual Worlds Research, 2(5), 425-446. doi:10.4101/jvwr.v2i5.808

20.

Papagiannidis, S., Bourlakis, M., & Li, F. (2008). Making real money in virtual worlds: MMORPGs and emerging business opportunities, challenges and ethical implications in metaverses. Technological Forecasting and Social Change, 75(5), 610-622. doi:10.1016/j.techfore.2007.04.007

21.

Rehm, S. V., Goel, L., & Crespi, M. (2015). The metaverse as mediator between technology, trends, and the digital transformation of society and business. Journal of Virtual Worlds Research, 8(2), 1-8. doi:10.4101/jvwr.v8i2.7149

22.

Shin, Y., Im, C., Oh, H., & Kim, J. (2017). Design for experience innovation: Understanding user experience in new product development. Behaviour and Information Technology, 36(12), 1218-1234. doi:10.1080/0144929X.2017.1368709

23.

Sigerson, L., & Cheng, C. (2018). Scales for measuring user engagement with social network sites: A systematic review of psychometric properties. Computers in Human Behavior, 83(C), 87-105. doi:10.1016/j.chb.2018.01.023.

24.

Veryzer, R. W. (1998). Key factors affecting customer evaluation of discontinuous new products. Journal of Product Innovation Management, 15(2), 136-150. doi:10.1111/1540-5885.1520136

25.

Wrigley, C., & Bucolo, S. (2011). Teaching design led innovation:The future of industrial design. Design Principles and Practices, 5(2), 231-240. doi:10.18848/1833-1874/CGP/v05i02/38037

The Journal of Distribution Science(JDS)

선공개 논문 논문 투고 OA 정책