- Apply for Authority
- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS
ISSN : 1738-3110
Retail functions and skills of venture merchants: A case study of Lunuganga
- Downloaded
- Viewed
Abstract
Purpose: This study aims to clarify the behavioral extraction and ability of venture merchants, who actively challenge commerce in the face of harsh living environments. Research design, data and methodology: Adopting the concept of retail functions and retail skills, this study examines how venture merchants perform retail functions, and identifies the required retail skills. This study analyzed primary data obtained through an interview with a bookstore called Lunuganga. Results: The venture merchant purchases products based on his self-assertion and creates an original "store identification." Moreover, he draws a changing "own-store customers image" and acquires "own-store customers," that is, customers acquired by him by building an original store identity. He sells products to "own-store customers" who identify with the store. The retail skills identified as required by venture merchants to carry out such retail functions were "skill to draw a store identification" and "skill to draw own-store customer image." Conclusions: Venture merchants' unique retail functions and retail skills suggest a new basis for the existence of small and medium-sized retailers. It is necessary to build a generalized theoretical hypothesis model by refining the concept presented in this paper by repeating research targeting venture merchants in the same industry and different industries.
- keywords
- Small and Medium-Sized Retailers, Venture Merchants, Retail Functions, Retail Technology, Retail Skills
Reference
Arakaw, Y. (1962). Retail commercial structure theory. Tokyo, Japan: Chikura Publishing.
Bae, J. H. (2012). An empirical approach to evaluate management performance using a trading area analysis: focus on small and medium-sized retail businesses. Journal of Distribution Science, 10(12), 5-11.
Cho, M., & Watanabe, K. (2019). “Retail skill” as a competitive advantage for small-sized retailers. 2019 International Conference on Business and Economics (ICBE2019)Proceedings.
Doi, T. (2002). Tenjin's shopping street: make use of the city, make use of people. Tohoshuppan, Osaka.
Harada, H. (2003). Town development and commercial theory. In T. Kato (Ed.), Clairvoyance of distribution theory (pp. 195–214). Tokyo, Japan: Chikura Publishing.
Ha, Y. S. (2020). The effects of shoppers’ motivation on selfservice technology use intention: moderation effects of the presence of employee. The Journal of Asian Finance, Economics, and Business, 7(9), 489-497. https://doi.org/10.13106/jafeb.2020.vol7.no9.489.
Hayashi, S. (1962). Distribution revolution: products, channels, and customers. Tokyo, Japan: Chuokoron-Shinsha, Inc.
Ishihara, T. (2000). Internal organization of commercial organization. Tokyo, Japan: Chikura Publishing.
Ishihara, T. (2006) Retail externalities and community development. Tokyo, Japan: Yuhikaku Publishing.
Ishii, J. (1996). The merchant family and the market society:another consumer society. Tokyo, Japan: Yuhikaku Publishing.
Kato, T. (2009). Urban development and regional commerce. In T. Kato, & T. Ishihara (Eds.), Competitive structure of regional commerce. Tokyo, Japan: Chuokeizai-Sha Holdings, Inc.
Kato, T. (2019). Re-examination of “Japanese distribution revolution”: its influence on Japanese policy making and theoretical development. The Review of Osaka University of Commerce, 15(1), 165-178.
Kim, Y. O., Lee, M. K., & Youn, M. K. (2005). A study on the policy of small and medium retail business in advanced country (Ⅰ). Journal of Distribution Science, 3(2), 77-99.
Maruyama, M. (1992). Competitive structure in Japanese market. Tokyo, Japan: Sobunsha.
Matsuda, A. (2017). A field work of small-sized retailers. Tokyo, Japan: Sekigakusha.
Mukoyama, M. (1999). Possibility of venture merchant research:in search of a new perspective on Small and Medium-sized Retail Commercial Theory. Journal of the University of Marketing and Distribution Sciences (10 years festschrift), 113–126.
Mukoyama, M. (2001). A New Analytical Framework of Private Brands Development and a Function Fulfilled by Retailers. Doshisya Shogaku 53(1), 34-50.
Nippan, G. H. (2020). Actual situation of publication sales 2020. Tokyo, Japan: Nippan Group Holdings, Inc.
Strauss, A., & Corbin, J. (1990). Basics of qualitative research. Sage, Thousand Oaks, Translated to Japanese by Minami, H., Igakushoin, Tokyo (1999).
Tajima, Y. (1962). Japanese distribution revolution. Tokyo, Japan:Japanese Management Association.
Tamura, M. (1986). Japanese distribution system. Tokyo, Japan:Chikura Publishing.
Uchinuma, S. (2018). Bookstore in the future. Tokyo, Japan: NHK Publishing.
Ushio, S. (1953). Social existence form of small and mediumsized commerce. In S. Matsui (Ed.), Small and medium-sized commercial issues (pp. 93–122). Tokyo, Japan: Yuhikaku Publishing.
Watanabe, K. (2010). A study of the storekeeper’s consciousness of small-scale retailers. The Rokkodai Ronshu Keieigaku-hen, 57(3), 43–56.
Yamaguchi, N. (2014). A viewpoint for understanding the relationships between retailers and local community: a case of central shopping area in Imabari City, Ehime Prefecture. Journal of Marketing & Distribution, 17(2), 3–26https://doi.org/10.5844/jsmd.17.2_3.
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations