- Apply for Authority
- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS
ISSN : 1738-3110
A Study on the Distribution Platform Business based on Shinsegae Group
- Downloaded
- Viewed
Abstract
Purpose: This study deals with the strategic direction of platform business in the 4th Industrial Revolution. In a changing industrial environment, companies that leverage platform businesses can benefit greatly. Platform business is especially important in the distribution industry, so a variety of case analysis studies are needed. In this study, the Shinsegae Group, a platform leader, was selected and case-analyzed to learn more about the growth and development of platform businesses in the distribution industry. Research design, data and Methodology: Various literature research on platform business and secondary data of the distribution industry were reviewed. In this study, additionally, the interview method was used to discuss the development of more platform businesses through the Shinsegae and E-mart related departments. Results: This study investigated the development process and success of distribution platforms. First, a successful platform business builds multi distribution channels. Second, a successful distribution platform business attracts many participants. Third, a successful distribution develops various private label products to build a sustainable platform system. Conclusions and Implications: This study could provide a good example for the growth of companies with distribution platform business. Further implications were discussed.
- keywords
- Platform Business, Distribution Platforms, Platform Leaders, Shinsegae, Emart, Private Brand Products
Reference
Ailawadi, K. L., Pauwels, K., & Steenkamp, J. B. E. (2008). Private-label use and store loyalty. Journal of Marketing, 72(6), 19-30.
Beliveau, M., De Santa-Eulalia, L. A., Mosconi, E., & Cadieux, N. (2018). How Can SME Embark in a Digital Transformation in the Context of the 4th Industrial Revoution?. International Symposium on Supply Chain, 4, 37-42.
Chang, C. H., Lee, K. H., & Noh, K. S. (2016). A Study on Comparative Analysis for Competitiveness of Success Factors of the Platform Business. Journal of Digital Convergence, 14(3), 243-250. /https://doi.org/10.14400/JDC.2016.14.3.243
Chou, C. F., & Shy, O. (1990). Network Effects without Network Externalities. International Journal of Industrial Organization, 8(2), 259-270. https://doi.org/10.1016/0167-7187(90)90019-W
CHEN, H. Y., ZHANG, S. L., & Zhang, Y. (2008). Research on Transaction Mode of Direct Power Purchase by Large Consumers in Electricity Market. Power System Technology, 21, 85-90.
DelVecchio, D. (2001). Consumer perceptions of private label quality: the role of product category characteristics and consumer use of heuristics. Journal of Retailing and Consumer Services, 8(5), 239-249. https://doi.org/10.1016/S0969-6989(00)00030-8
Dowling, G. R., & Uncles, M. (1997). Do customer loyalty programs really work?. Sloan Management Review, 38, 71-82.
Eisape, D. (2019). The Platform Business Model Canvas a Proposition in a Design Science Approach. American Journal of Management Science and Engineering, 4(6), 91-107. doi:10.11648/j.ajmse.20190406.12
Ellinger, A. D., Ellinger, A. E., & Keller, S. B. (2003). Supervisory coaching behavior, employee satisfaction, and warehouse employee performance: A dyadic perspective in the distribution industry. Human Resource Development Quarterly, 14(4), 435-458.
Filippini, M. (1996). Economies of scale and utilization in the Swiss electric power distribution industry. Applied Economics, 28(5), 543-550.
Fu, W., Wang, Q., & Zhao, X. (2017). The influence of platform service innovation on value co-creation activities and the network effect. Journal of Service Management, 28(2), 348-388.
Fu, Y., Gu, B., Xie, Y., Ye, J., & Cao, B. (2021). Channel structure and differential pricing strategies in dual-channel e-retail considering e-platform business models. Journal of Management Mathematics, 32(1), 91-114. https://doi.org/10.1093/imaman/dpaa015
Hines, P., Rich, N., & Esain, A. (1998). Creating a Lean Supplier Network: a Distribution Industry Case. European Journal of Purchasing & Supply Management, 4(4), 235-246. https://doi.org/10.1016/S0969-7012(98)00015-X
Kang, J. (2018). Mobile Payment in Fintech Environment: trends, security challenges, and services. Human-centric Computing and Information Sciences, 8(1), 1-16.
Kim, J. (2014). Platform Business and Network Strategy. STI Policy Review, 5(1), 57-74. https://doi.org/10.22675/STIPR.2014.5.1.057
Lee, K. H., & Kim, D. (2019). A peer-to-peer (P2P) platform business model: The case of Airbnb. Service Business, 13(4), 647-669.
Lestari, Y. D., & Murjito, E. A. (2020). Factor Determinants of Customer Satisfaction with Airline Services Using Big Data Approaches. Jurnal Pendidikan Ekonomi Dan Bisnis, 8(1), 34-42. http://doi.org/10.21009/JPEB.008.1.4
Lee, D. K. C., & Teo, E. G. (2015). Emergence of FinTech and the LASIC Principles. Journal of Financial Perspectives, 3(3), 3-26.
Luehrman, T. A. (1991). Exchange rate changes and the distribution of industry value. Journal of International Business Studies, 22(4), 619-649.
Ma, Liu. Li, T., Ma, L., Liu, Z., & Liang, K. (2020). Economic Granularity Interval in Decision Tree Algorithm Standardization from an Open Innovation Perspective:Towards a Platform for Sustainable Matching. Journal of Open Innovation: Technology, Market, and Complexity, 6(4), 149-162. https://doi.org/10.3390/joitmc6040149
Mills, D. E. (1995). Why retailers sell private labels. Journal of Economics & Management Strategy, 4(3), 509-528.
Mitchell, K., & Onvural, N. M. (1996). Economies of scale and scope at large commercial banks: Evidence from the Fourier flexible functional form. Journal of Money, Credit and Banking, 28(2), 178-199.
Park, H., Kim, S., Jeong, Y., & Minshall, T. (2020). Customer entrepreneurship on digital platforms: Challenges and solutions for platform business models. Creativity and Innovation Management. Special Issue, August. https://doi.org/10.1111/caim.12404
Rahman, K. S., & Thelen, K. (2019). The rise of the platform business model and the transformation of twenty-first-century capitalism. Politics & Society, 47(2), 177-204. https://doi.org/10.1177%2F0032329219838932
Richardson, P., Jain, A. K., & Dick, A. (1996). The influence of store aesthetics on evaluation of private label brands. Journal of Product & Brand Management, 5(1), 19-28.
Smedlund, A. (2012). Value Cocreation in service platform business models. Service Science, 4(1), 79-88. https://doi.org/10.1287/serv.1110.0001
Schutte, T. F. (1969). The Semantics of Branding. Journal of Marketing, 33(2), 5-11. https://doi.org/10.1177%2F002224296903300202
Täuscher, K., & Laudien, S. M. (2018). Understanding platform business models: A mixed methods study of marketplaces. European Management Journal, 36(3), 319-329. https://doi.org/10.1016/j.emj.2017.06.005
Taneja, H. (2018). The end of scale. Sloan Management Review, 59(3), 67-72.
Van Alstyne, M., & Parker, G. (2017). Platform business: from resources to relationships. Marketing Intelligence Review, 9(1), 24-29. https://doi.org/10.1515/gfkmir-2017-0004
Wang, Enru (2011). Understanding the ‘Retail Revolution’ in Urban China: A Survey of Retail Formats in Beijing. The Service Industries Journal, 31(2), 169–194. https://doi.org/10.1080/02642060802706964
Yun, J. J., Won, D., Park, K., Yang, J., & Zhao, X. (2017). Growth of a platform business model as an entrepreneurial ecosystem and its effects on regional development. European Planning Studies, 25(5), 805-826. https://doi.org/10.1080/09654313.2017.1282082
Zhu, F., & Iansiti, M. (2012). Entry into Platform‐ Based Markets. Strategic Management Journal, 33(1), 88-106. https://doi.org/10.1002/smj.941
Emart Business Report, Retrieved November 22, 2020 from http://www.emartcompany.com/ko/investor/irfinance_list.do
Shinsegae IR Report, Retrieved November 22, 2020 from https://www.shinsegae.com/company/ir-ko/ir.do#direct_move
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations