- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS, ESCI
ISSN : 1738-3110
Effect of Sports Psychology on Enhancing Consumer Purchase Intention for Retailers of Sports Shops: Literature Content Analysis
Abstract
Purpose: The sporting field is one of the most lucrative industries that most producers would want to share and drive-in sales towards its direction. The purpose of the present study is to evaluate how sports psychology has become a useful discipline in enhancing consumer purchase intentions. Research design, data, and methodology: This study employs a qualitative coding method to analyze and interpret the data obtained with a PRISMA declaration for analytical purposes. Using Web QDA (Qualitative Data Analysis) online tools, the current study coded the data obtained. Results: According to the prior studies, marketers should go the extra mile of looking for what sports customers are looking for. They understand that one way to increase the customers' willingness to purchase their products is by looking into the specific things that the customers look for and enjoy in sports. Conclusions: After all, the present study concludes that most marketers need to apply the concepts of sports psychology to understand consumer purchase intentions in particular retail stores. Consumers are likely to be influenced by their peers or groups to make decisions driven towards purchasing given sports apparel and the retail store to purchase a product.
- keywords
- Sports Psychology, Distribution Approach, Customer Management, Marketing Perspective
Reference
Adnan, A., Jan, F. A., & Alam, W. (2017). Relationship between Celebrity Endorsements & Consumer Purchase Intention. Abasyn University Journal Of Social Sciences, 10(2), 356-372.
Aghekyan-Simonian, M., Forsythe, S., Kwon, W. S., & Chattaraman, V. (2012). The role of product brand image and online store image on perceived risks and online purchase intentions for apparel. Journal of Retailing and Consumer Services, 19(3), 325-331.
Bae, S. (2011). Decision-making styles in purchasing sports products: an international comparison between American and Korean college students. In Sport as a Business (pp. 35-52). Palgrave Macmillan, London.
Casper, J. M., Pfahl, M. E., & McCullough, B. P. (2017). Is going green worth it? Assessing fan engagement and perceptions of athletic department environmental efforts. Journal of Applied Sport Management, 9(1), 106-129.
Chiu, W., Kim, T., & Won, D. (2018). Predicting consumers'intention to purchase sporting goods online. Asia Pacific Journal of Marketing and Logistics, 30(2), 333-351.
Chiu, W., & Won, D. (2016). Relationship between sport website quality and consumption intentions: Application of a bifactor model. Psychological reports, 118(1), 90-106.
Chung, K. Y., Derdenger, T. P., & Srinivasan, K. (2013). The economic value of celebrity endorsements: Tiger Woods' impact on sales of Nike golf balls. Marketing Science, 32(2), 271-293.
Cornwell, T. B., & Coote, L. V. (2005). Corporate sponsorship of a cause: The role of identification in purchase intent. Journal of business research, 58(3), 268-276.
Eagleman, A. N., & Krohn, B. D. (2012). Sponsorship awareness, attitudes, and purchase intentions of road race series participants. Sport Marketing Quarterly, 21(4), 210-220.
Gilmore, S., Wagstaff, C., & Smith, J. (2018). Sports psychology in the English Premier League:‘It feels precarious and is precarious'. Work, Employment and Society, 32(2), 426-435.
Grimmer, M., & Bingham, T. (2013). Company environmental performance and consumer purchase intentions. Journal of business research, 66(10), 1945-1953.
Güllü, S. (2018). Counterproductive behaviors: A case study of a private sports business. International Journal of Social Sciences and Education Research, 4(2), 393-404.
Han, S., & Kang, E. (2020). The Marketing Strategy to Stimulate Customer's Interest in Art-Gallery Business Plan. The Journal of Distribution Science, 18(8), 47-54.
Kang, E., & Hwang, H. J. (2017). Team Management for Better Performance that Sells to Customers: Aligning the Stars. The Journal of Distribution Science, 15(7), 19-24.
Khoa, B. T. (2020). The Antecedents of Relationship Marketing and Customer Loyalty: A Case of the Designed Fashion Product. The Journal of Asian Finance, Economics and Business, 7(2), 195-204.
Ko, Y. J., Park, H., & Claussen, C. L. (2008). Action sports participation: consumer motivation. International Journal of Sports Marketing & Sponsorship, 9(2), 111-124.
Koo, G. Y., Quarterman, J., & Flynn, L. (2006). Effect of perceived sport event and sponsor image fit on consumers' cognition, affect, and behavioral intentions. Sport Marketing Quarterly, 15(2). 80-90.
Kudeshia, C., & Kumar, A. (2017). Social eWOM: does it affect the brand attitude and purchase intention of brands? Management Research Review, 40(3), 310-330.
Lear, K. E., Runyan, R. C., & Whitaker, W. H. (2009). Sports celebrity endorsements in retail products advertising. International Journal of Retail & Distribution Management, 37(4), 308-321.
Lee, D., Trail, G. T., Lee, C., & Schoenstedt, L. J. (2013). Exploring Factors that Affect Purchase Intention of Athletic Team Merchandise. ICHPER-SD Journal of Research, 8(1), 40-48.
Liu, L., Parganas, P., Chadwick, S., Anagnostopoulos, C., & Parganas, P. (2016). Sports celebrity endorsements of luxury brands: the case of Chinese consumers. International Journal of Sport Management Recreation & Tourism, 25, 45-68.
Mosewich, A. D., Kowalski, K. C., Sabiston, C. M., Sedgwick, W. A., & Tracy, J. L. (2011). Self-compassion: A potential resource for young women athletes. Journal of sport and exercise psychology, 33(1), 103-123.
Nesti, M. (2011). Phenomenology and sports psychology: back to the things themselves!. Sport, ethics and philosophy, 5(3), 285-296.
O’rourke, D. J., Smith, R. E., Smoll, F. L., & Cumming, S. P.(2014). Relations of parent-and coach-initiated motivational climates to young athletes’ self-esteem, performance anxiety, and autonomous motivation: who is more influential?. Journal of Applied Sport Psychology, 26(4), 395-408.
Queirós, A., Faria, D., & Almeida, F. (2017). Strengths and limitations of qualitative and quantitative research methods. European Journal of Education Studies, 3(9), 369-387.
Richard, J., & Kang, E. (2018). Culture, Competencies and Compensation: A Framework for Pay for Performance Incentives. American Journal of Management, 18(4), 33-48.
Sa'ait, N., Kanyan, A., & Nazrin, M. F. (2016). The effect of eWOM on customer purchase intention. International Academic Research Journal of Social Science, 2(1), 73-80.
Shah, S. S. H., Aziz, J., Jaffari, A. R., Waris, S., Ejaz, W., Fatima, M., & Sherazi, S. K. (2012). The impact of brands on consumer purchase intentions. Asian Journal of Business Management, 4(2), 105-110.
Sung, I. (2021). Interdisciplinary Literaure Analysis between Cosmetic Container Design and Customer Purchasing Intention. The Journal of Industrial Distribution & Business, 12(3), 21-29.
Tenenbaum, G., & Eklund, R. C. (Eds.). (2020). Handbook of sport psychology. John Wiley & Sons.
Trail, G. T., & James, J. D. (2011). Sport consumer behavior. Seattle, WA: Sport Consumer Research Consultants.
Walker, M, & Hills, S. (2017). Social program evaluations:Strategies and shared value. Sport & Entertainment Review, 3(3), 65-71.
Widyastuti, S., & Said, M. (2017). Consumer consideration in the purchase decision of SPECS sports shoe product through brand image, product design, and price perception. International Journal of Supply Chain Management, 6(4), 199-207.
Woo, E. J., & Kang, E. (2020). Environmental Issues As an Indispensable Aspect of Sustainable Leadership. Sustainability, 12(17), 7014.
Zaharia, N., Biscaia, R., Gray, D., & Stotlar, D. (2016). ‘No more ‘good’ intentions: purchase behaviors in sponsorship’. Journal of Sport Management, 30(2), 162–175.
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations