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Continuous usage intention of social media as an online information distribution channels

Continuous usage intention of social media as an online information distribution channels

The Journal of Distribution Science(JDS) / The Journal of Distribution Science, (P)1738-3110; (E)2093-7717
2021, v.19 no.5, pp.49-60
https://doi.org/https://doi.org/10.15722/jds.19.5.202105.49
YASA, Ni Nyoman Kerti (Faculty of Economics and Business, Udayana University)
RAHMAYANTI, Putu Laksmita Dewi (Faculty of Economics and Business, Udayana University)
WITARSANA, I Gusti Agung Gede (Faculty of Economics and Business, Udayana University)
ANDIKA, Ary Wira (Faculty of Economics and Business, Udayana University)
MUNA, Nilna (Faculty of Economics and Business, Udayana University)
SUGIANINGRAT, Ida Ayu Putu Widani (Faculty of Economics and Tourism, Hindu Indonesia University)
Martaleni, Martaleni (Faculty of Economics and Business, Gajayana University)
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Abstract

Purpose: This study aimed to explore the variables that may play a significant role in inducing Facebook users to use Facebook as online information distribution channels continuously. Research design, data, and methodology: The population of this study are all Facebook users who have actively used Facebook as a social media as online information distribution for at least one year. Purposive sampling technique was used in this study and 290 respondents were enrolled. The data was collected using a questionnaire and further analyzed with path analysis and SEM-PLS approach. Result: The results showed that perceived ease of use, perceived critical mass, perceived enjoyment, and perceived information intelligence have a positive and a significant effect towards perceived usefulness. Perceived usefulness also has a positive and significant effect on users' attitude, and users' attitude has a positive and significant effect on intentions to use Facebook continuously among its users. Conclusions: Hence, it is important for Facebook as an online information distribution channel to maintain its perceived usefulness in order to create a positive impact on its users' and induce Facebook users' to use social media continuously.

keywords
Social Media, Online Information Distribution, Distribution Channels, Continuous Usage Intention, Online

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