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  • P-ISSN1738-3110
  • E-ISSN2093-7717
  • SCOPUS, ESCI

Business Performance Determinants of Salted Fish Distribution in Kapuk During the COVID-19

The Journal of Distribution Science / The Journal of Distribution Science, (P)1738-3110; (E)2093-7717
2021, v.19 no.6, pp.29-39
https://doi.org/https://doi.org/10.15722/jds.19.6.202106.29
CHRISTIAN, Michael
DEWI, Dewi
REMBULAN, Glisina Dwinoor
INDRIYARTI, Eko Retno
WIBOWO, Suryo
YUNIARTO, Yustinus

Abstract

Purpose: This study aims to measure whether market orientation, entrepreneurial orientation, and marketing capabilities affected the business performance of salted fish distribution in Kapuk warehouse, West Jakarta at the beginning of the COVID-19 pandemic. This prolonged and difficult pandemic has had an impact on the business of selling salted fish, challenging organisations' ability to maintain business performance. Research design, data and methodology: This study uses a PLS-SEM model approach using Smart PLS 3.0 and a questionnaire as the instruments. The conditions during the observation include 77 distributors who chose to keep doing business, and the research sample were measured by the number of distributors (business actors or people in charge). In this study, the variables of marketing capabilities, market orientation, and entrepreneurial orientation were used to analyse business performance. Results: Interestingly, the results of the study succeeded in explaining that during a pandemic market, both entrepreneurial orientation and marketing ability affected current business performance, although marketing ability remains an inconsistent mediator. Conclusions: This result serves as a reminder that surviving is the priority which must be focused on now, rather than crafting strategies to excel in competition that consume valuable effort and resources.

keywords
Distribution, Business performance, Market orientation, Salted fish

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