바로가기메뉴

본문 바로가기 주메뉴 바로가기

logo

Business Performance Determinants of Salted Fish Distribution in Kapuk During the COVID-19

The Journal of Distribution Science / The Journal of Distribution Science, (P)1738-3110; (E)2093-7717
2021, v.19 no.6, pp.29-39
https://doi.org/https://doi.org/10.15722/jds.19.6.202106.29
CHRISTIAN, Michael
DEWI, Dewi
REMBULAN, Glisina Dwinoor
INDRIYARTI, Eko Retno
WIBOWO, Suryo
YUNIARTO, Yustinus
  • Downloaded
  • Viewed

Abstract

Purpose: This study aims to measure whether market orientation, entrepreneurial orientation, and marketing capabilities affected the business performance of salted fish distribution in Kapuk warehouse, West Jakarta at the beginning of the COVID-19 pandemic. This prolonged and difficult pandemic has had an impact on the business of selling salted fish, challenging organisations' ability to maintain business performance. Research design, data and methodology: This study uses a PLS-SEM model approach using Smart PLS 3.0 and a questionnaire as the instruments. The conditions during the observation include 77 distributors who chose to keep doing business, and the research sample were measured by the number of distributors (business actors or people in charge). In this study, the variables of marketing capabilities, market orientation, and entrepreneurial orientation were used to analyse business performance. Results: Interestingly, the results of the study succeeded in explaining that during a pandemic market, both entrepreneurial orientation and marketing ability affected current business performance, although marketing ability remains an inconsistent mediator. Conclusions: This result serves as a reminder that surviving is the priority which must be focused on now, rather than crafting strategies to excel in competition that consume valuable effort and resources.

keywords
Distribution, Business performance, Market orientation, Salted fish

Reference

1.

Adam, A. M. (2020). Sample Size Determination in Survey Research. Journal of Scientific Research & Reports, 26(5), 90–97. https://doi.org/10.9734/JSRR/2020/v26i530263

2.

Ali, G. A., Hilman, H., & Gorondutse, A. H. (2020). Effect of entrepreneurial orientation, market orientation and total quality management on performance Evidence from Saudi SMEs. Benchmarking: An International Journal, 27(4), 1503–1531. https://doi.org/10.1108/BIJ-08-2019-0391

3.

Annune, A. E., Ezeani, C. N., & Okafor, V. N. (2014). Information Sources Dissemination and Utilization Patterns of the Artisanal Fishery Sector in Benue State, Nigeria. Advances in Research, 2(12), 889–905.

4.

Aura, C. M., Nyamweya, C. S., Njiru, J. M., Odoli, C., Musa, S., Ogari, Z., … Oketch, R. (2019). Using fish landing sites and markets information towards quantification of the blue economy to enhance fisheries management. Fisheries Management and Ecology, 00, 1–12. https://doi.org/10.1111/fme.12334

5.

Barati, M., Taheri-Kharameh, Z., Farghadani, Z., & Rásky, É.(2019). Validity and Reliability Evaluation of the Persian Version of the Heart Failure-Specific Health Literacy Scale. International Journal of Community Based Nursing and Midwifery, 7(3), 222–230. https://doi.org/10.30476/IJCBNM.2019.44997

6.

Benard, R., & Dulle, F. (2017). Application of ICT tools in communicating information and knowledge to artisanal fishermen communities in Zanzibar. Knowledge Management & E-Learning, 9(2), 239–253. https://doi.org/10.34105/j.kmel.2017.09.014

7.

Benitez, J., Henseler, J., Castillo, A., & Schuberth, F. (2020). How to perform and report an impactful analysis using partial least squares: Guidelines for confirmatory and explanatory IS research. Information & Management, 57(103168). https://doi.org/10.1016/j.im.2019.05.003

8.

Brouthers, K. D., Nakos, G., & Dimitratos, P. (2014). SME Entrepreneurial Orientation, International Performance, and the Moderating Role of Strategic Alliances. Entrepreneurship Theory and Practice, 39(5), 1–27. https://doi.org/10.1111/etap.12101

9.

Clay, P. M., Kitts, A., & Silva, P. P. da. (2014). Measuring the social and economic performance of catch share programs:Definition of metrics and application to the U.S. Northeast Region ground fish fishery. Marine Policy, 44, 27–36. https://doi.org/10.1016/j.marpol.2013.08.009

10.

Eucharia, E.-O. N., Ubochioma, C. J., Ifeanyi, O. E., & Patience, C. N. (2016). Roles of Information and CommunicationsTechnologies in Improving Fish Farming andProduction in Rivers State, Nigeria. Library Philosophy and Practice (e-Journal), 1445, 1–15.

11.

FAO. (2020). How is Covid-19 outbreak impacting the fisheries and aquaculture food systems and what can FAO do. Retrieved from http://www.fao.org/3/cb1436en/cb1436en.pdf

12.

Fitriah, A. W., Rosdi, S. N., Rosli, M. M., Mustapha, N., Aziz, Z. A., Ibrahim, W. M. Y. W., … Yaacob, A. A. (2019). The Effects of Marketing Mix on Small Fish Farming Business Performance. Revista Publicando, 6(19), 1–16.

13.

Formentini, M., & Romano, P. (2016). Towards supply chain collaboration in B2B pricing A critical literature review and research agenda. International Journal of Operations &Production Management, 36(7), 734–756. https://doi.org/10.1108/IJOPM-03-2015-0124

14.

Google Earth. (2021). Salted fish warehousing area, Kapuk, West Jakarta. Retrieved April 3, 2021, from Google Earth website:https://earth.google.com/web/search/Pergudangan+ikan+asin, +Jalan+Peternakan+II,+RT.6%2FRW.7,+Kapuk,+West+Jakart a+City,+Jakarta/@-6.14535587,106.76081591,6.19746017a,0d,60y,120.78972788h,89.43975488t,0r/data=CigiJgokCRFp0jtP4wxAEezl28ti4Qx AGU6kfBkyq1hAIQA0LVEbq1hAIhoKFnY2V1RWRjE4SU xzYjRMTGZpanJYVGcQAg

15.

Guerreiro, A. I. C., Ladle, R. J., & Batista, V. da S. (2017). Erratum to: Riverine fishers’ knowledge of extreme climatic events in the Brazilian Amazonia. Journal of Ethnobiology and Ethnomedicine, 13(22). https://doi.org/10.1186/s13002-017-0143-1

16.

Hair, J., Hollingsworth, C. L., Randolph, A. B., & Chong, A. Y. L. (2017). An updated and expanded assessment of PLS-SEM in information systems research. Industrial Management & Data Systems, 117(3), 442–458. https://doi.org/10.1108/IMDS-04-2016-0130

17.

Hamister, J. W. (2012). Supply chain management practices in small retailers. International Journal of Retail & Distribution Management, 40(6), 427–450. https://doi.org/10.1108/09590551211230250

18.

Hosono, H., Kono, H., Ito, S., & Shirai, J. (2006). Economic Impact of Nipah Virus Infection Outbreak in Malaysia. 11th International Symposium on Veterinary Epidemiology and Economics, 324. Retrieved from www.sciquest.org.nz

19.

Huhtala, J.-P., Sihvonen, A., Frösén, J., Jaakkola, M., & Tikkanen, H. (2014). Market orientation, innovation capability and business performance. Baltic Journal of Management, 9(2), 134–152. https://doi.org/10.1108/BJM-03-2013-0044

20.

Hui, X., Ruizhi, W., & Wen, L. (2011). A Model of the Relationships among Market Orientation, Marketing Dynamic Capabilities and Performances of Service Enterprises. 8th International Conference on Service Systems and Service Management (ICSSSM), 1–5. https://doi.org/10.1109/icsssm.2011.5959401

21.

Ijatuyi, E. J., Abiolu, O. A., & Olaniyi, O. A. (2016). Information Needs of Fish Farmers in Osun-State, Nigeria. Journal of Human Ecology, 56(3), 309–317. https://doi.org/10.1080/09709274.2016.11907068

22.

Islam, M. S., Islam, M. S., Bhadra, A., Sharmin, S., & Sardar, M. R. R. (2018). Fish marketing system and livelihood status of fish traders in Ishwarganj Upazila under Mymensingh district. International Journal of Fisheries and Aquatic Studies, 6(6), 109–112.

23.

Jyoti, J., & Sharma, J. (2012). Impact of Market Orientation on Business Performance: Role of Employee Satisfaction and Customer Satisfaction. Vision: The Journal of Business Perspective, 16(4), 297–313. https://doi.org/10.1177/0972262912460188

24.

Kajalo, S., & Lindblom, A. (2015). Market orientation, entrepreneurial orientation and business performance among small retailers. International Journal of Retail & Distribution Management, 43(7).

25.

Khokhar, S. G., Min, Q., & Su, C. (2015). Bird flu (H7N9)outbreak and its implications on the supply chain of poultry meat in China. The Journal of Applied Poultry Research, 24, 215–221. https://doi.org/10.3382/japr/pfv007

26.

Kong, X., Huang, G. Q., Luo, H., & Yen, B. P. C. (2018). Physical-internet-enabled auction logistics in perishable supply chain trading: State-of-the-art and research opportunities. Industrial Management & Data Systems, 118(8), 1671–1694. https://doi.org/10.1108/IMDS-10-2017-0486

27.

Kraus, S. (2013). The role of entrepreneurial orientation in service firms: empirical evidence from Austria. The Service Industries Journal, 33(5), 427–444. https://doi.org/10.1080/02642069.2011.622373

28.

Latifah, N., Sofia, L. A., & Lilimantik, E. (2018). Financial Feasibility of Traditional Processing Industry: Study of Processing Dry Salted Fish of Tatah Mina Group, South Kalimantan. IOSR Journal of Environmental Science, Toxicology and Food Technology (IOSR-JESTFT), 12(12), 19–23. https://doi.org/10.9790/2402-1212011923

29.

Lee, Y.-C., Kung, H.-F., Huang, C.-Y., Huang, T.-C., & Tsai, Y.-H. (2016). Reduction of histamine and biogenic amines during salted fish fermentation by Bacillus polymyxa as a starter culture. Journal of Food and Drug Analysis, 24, 157–163. https://doi.org/10.1016/j.jfda.2015.02.002

30.

Liao, S.-H., Chang, W.-J., Wu, C.-C., & Katrichis, J. M. (2011). A survey of market orientation research (1995–2008). Industrial Marketing Management, 40, 301–310. https://doi.org/10.1016/j.indmarman.2010.09.003

31.

Lin, C.-S., Liu, F.-L., Lee, Y.-C., Hwang, C.-C., & Tsai, Y.-H.(2012). Histamine contents of salted seafood products in Taiwan and isolation of halotolerant histamine-forming bacteria. Food Chemistry, 131, 574–579. https://doi.org/10.1016/j.foodchem.2011.09.027

32.

Lin, X., Zhang, D., Wang, X., Huang, Y., Du, Z., Zou, Y., … Hao, Y. (2017). Attitudes of consumers and live-poultry workers to central slaughtering in controlling H7N9: a cross-sectional study. BMC Public Health, 17(517), 1–11. https://doi.org/10.1186/s12889-017-4374-9

33.

Lingesiya, Y. (2012). Identifying Factors to Indicate the Business Performance of Small Scale Industries: Evidence from Sri Lanka. Global Journal of Management and Business Research, XII(XXI).

34.

Lubis, A., Siregar, M. A., Lubis, M. S., & Lubis, A. H. (2019). Does Information Technology Help Fish Marketing? A Review for A Preferability Fish Marketing in North Sumatera, Indonesia. International Journal of Science and Business, 3(4), 105–115.

35.

Lumpkin, G. ., & Dess, G. G. (2001). Linking two dimensions of entrepreneurial orientation to firm performance. Journal of Business Venturing, 16(5), 429–451. https://doi.org/10.1016/s0883-9026(00)00048-3

36.

Madhanagopal, D., & Pattanaik, S. (2020). Exploring fishermen’s local knowledge and perceptions in the face of climate change:the case of coastal Tamil Nadu, India. Environment, Development and Sustainability, 22, 3461–3489. https://doi.org/10.1007/s10668-019-00354-z

37.

Martínez-Alvarez, O., & Gómez-Guillén, C. (2013). Influence of mono- and divalent salts on water loss and properties of dry salted cod fillets. LWT - Food Science and Technology, 53, 387–394. https://doi.org/10.1016/j.lwt.2013.04.013

38.

Memon, A. H., & Rahman, I. A. (2014). SEM-PLS Analysis of Inhibiting Factors of Cost Performance for Large Construction Projects in Malaysia: Perspective of Clients and Consultants. The Scientific World Journal, 1–9. https://doi.org/10.1155/2014/165158

39.

Mengesha, B. T. (2020). Determinants of Performance of Fish Value Chain: Evidences from Gamo Gofa Zone, Ethiopia. Journal of Logistics Management, 9(1), 7–16. https://doi.org/10.5923/j.logistics.20200901.02

40.

Meyliana, M., & Widjaja, H. A. E. (2015). E-commerce Implementation to Support Ornamental Fish Breeders in Indonesia. International Conference on Information Technology Systems and Innovation (ICITSI), 16–19. https://doi.org/10.1109/icitsi.2015.7437707

41.

Na, Y. K., Kang, S., & Jeong, H. Y. (2019). The Effect of Market Orientation on Performance of Sharing Economy Business:Focusing on Marketing Innovation and Sustainable Competitive Advantage. Sustainability, 11(729), 1–19. https://doi.org/10.3390/su11030729

42.

Newman, A., Prajogo, D., & Atherton, A. (2016). The influence of market orientation on innovation strategies. Journal of Service Theory and Practice, 26(1), 72–90. https://doi.org/10.1108/JSTP-02-2015-0044

43.

Ng, C. W., Choo, W. Y., Chong, H. T., Dahlui, M., Goh, K. J., & Tan, C. T. (2009). Long-term socioeconomic impact of the Nipah Virus encephalitis outbreak in Bukit Pelanduk, Negeri Sembilan, Malaysia: A mixed methods approach. Neurology Asia, 14(2), 101 – 107.

44.

Ngo, L. V., & O’Cass, A. (2012). In Search of Innovation and Customer-related Performance Superiority: The Role of Market Orientation, Marketing Capability, and Innovation Capability Interactions. Journal of Product Innovation Management, 29(5), 861–877. https://doi.org/10.1111/j.1540-5885.2012.00939.x

45.

Njagi, K. A., & Huka, G. (2013). Factors Affecting Profitability of Fish Farming Under Economic Stimulus Programme in Tigania East District, Meru County, Kenya. IOSR Journal of Business and Management (IOSR-JBM), 15(3), 25–36. https://doi.org/10.9790/487X-1532536

46.

Onyekachukwu, N. G., Sunday, F., Mohammed, T., & Yamata, M. Y. (2019). Strategies Use by Smoked Fish Marketers in Kainji Lake Basin, Nigeria. Journal of Agricultural Extension, 23(1), 54–65. https://doi.org/10.4314/jae.v23i1.5

47.

Ormanci, H. B., & Colakoglu, F. A. (2015). Nutritional and sensory properties of salted fish product, lakerda. Cogent Food & Agriculture, 1(1008348), 1–13. https://doi.org/10.1080/23311932.2015.1008348

48.

Otache, I. (2019). The mediating effect of teamwork on the relationship between strategic orientation and performance of Nigerian banks. European Business Review, 31(5), 744–760. https://doi.org/10.1108/EBR-10-2017-0183

49.

Otnes, C. C., Ilhan, B. E., & Kulkarni, A. (2012). The Language of Marketplace Rituals: Implications for Customer Experience Management. Journal of Retailing, 88(3), 367–383. https://doi.org/10.1016/j.jretai.2012.02.002

50.

Peyre, M., Chevalier, V., Abdo-Salem, S., Velthuis, A., AntoineMoussiaux, N., Thiry, E., & Roger, F. (2015). Systematic Scoping Study of the Socio-Economic Impact of Rift Valley Fever: Research Gaps and Needs. Zoonoses and Public Health, 62(5), 309–325. https://doi.org/10.1111/zph.12153

51.

Qureshi, B., Pathan, M., Chandio, F. A., Keerio, A., Buriro, R. A., & Chhachhar, A. R. (2014). Adoption of Information Communication Technology tools Among Fishermen. Journal of American Science, 10(7), 155–161.

52.

Rassy, D., & Smith, R. D. (2013). The economic impact of H1N1on Mexico’s tourist and pork sectors. Health Economics, 22(7), 824–834. https://doi.org/10.1002/hec.2862

53.

Retnawati, B. B., & Retnaningsih, C. (2020). Role of Entrepreneurial Orientation and Market Orientation on Competitive Advantage Through Marketing Performance: The Study at Marine-Based Food Processing Industry in Central Java. Advances in Economics, Business and Management Research, 135, 66–71. https://doi.org/10.2991/aebmr.k.200410.011

54.

Salim, S. S., James, H. E., Athira, N. R., Smitha, R. X., Shinu, A. M., & Meharoof, M. (2018). Assessment of Online Fish Marketing in Ernakulam District, Kerala. Asian Journal of Agricultural Extension, Economics & Sociology, 27(1), 1–8. https://doi.org/10.9734/AJAEES/2018/42373

55.

Salladarré, F., Guillotreau, P., Debucquet, G., & Lazuech, G. (2018). Some Good Reasons for Buying Fish Exclusively From Community-Supported Fisheries: The Case of Yeu Island in France. Ecological Economics, 153, 172–180. https://doi.org/10.1016/j.ecolecon.2018.07.017

56.

Šályová, S., Táborecká-Petrovičová, J., Nedelová, G., & Ďaďo, J.(2015). Effect of Marketing Orientation on Business Performance: A Study from Slovak Foodstuff Industry. Procedia Economics and Finance, 34, 622 – 629. https://doi.org/10.1016/S2212-5671(15)01677-9

57.

Santos, I. L. dos, & Marinho, S. V. (2018). Relationship between entrepreneurial orientation, marketing capability and business performance in retail supermarkets in Santa Catarina (Brazil). Innovation & Management Review, 15(2), 118–136. https://doi.org/10.1108/INMR-04-2018-008

58.

Scoccianti, C. (2016). Carcinogens: Identification of Carcinogens. In Encyclopedia of Food and Health (pp. 658–662). https://doi.org/10.1016/B978-0-12-384947-2.00118-5

59.

Sisay, D. T., Verhees, F. J. H. M., & Trijp, H. C. M. van. (2017). The influence of market orientation on firm performance and members’ livelihood in Ethiopian seed producer cooperatives. Agrekon Agricultural Economics Research, Policy and Practice in Southern Africa, 56(4), 366–382. https://doi.org/10.1080/03031853.2017.1409126

60.

Sugathapala, R. M. N. S., Suntharabarathy, T. V., & Edirisinghe, U.(2012). Salt Based Dry Fish Processing and Marketing by Fishers of Minneriya Reservoir in Sri Lanka. Tropical Agricultural Research, 23(4), 357–362.

61.

Turan, H., & Erkoyuncu, İ. (2012). Salting Technology in Fish Processing. Progress in Food Preservation, 1, 297–312. https://doi.org/10.1002/9781119962045.ch14

62.

Willaby, H. W., Costa, D. S. J., Burns, B. D., MacCann, C., & Roberts, R. D. (2015). Testing complex models with small sample sizes: A historical overview and empirical demonstration of what Partial Least Squares (PLS) can offer differential psychology. Personality and Individual Differences, 84, 73–78. https://doi.org/10.1016/j.paid.2014.09.008

63.

Wolf, E. J., Harrington, K. M., Clark, S. L., & Miller, M. W.(2013). Sample Size Requirements for Structural Equation Models: An Evaluation of Power, Bias, and Solution Propriety. Educational and Psychological Measurement, 73(6), 913–934. https://doi.org/10.1177/0013164413495237

64.

Yapanto M Lis, Musa Th Dahniar, Tanipu, F., & Suherman, S. P. (2020). The Impact of Covid-19 on Supply Chain Fisheries and Challenges by Fisherman in Indonesia. Journal of University of Shanghai for Science and Technology, 22(10), 1360–1365.

65.

Þórarinsdóttir, K. A., Bjørkevoll, I., Arason, S., Matís, M., & Å lesund, M. M. (2010). Production of salted fish in the Nordic countries. Variation in quality and characteristics of the salted product. 46:10(2002‐1925), 1–46. Retrieved from https://www.matis.is/media/matis/utgafa/46-10-Production-ofsalted-fish-in-the-Nordic-countries.pdf

The Journal of Distribution Science