- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS, ESCI
ISSN : 1738-3110
The Role of SMT and Business Network Accentuation on Value Distribution and Performance Consequences
HAERANI, Siti
MAMIMG, Jumidah
RAZAK MUNIR, Abdul
Abstract
Purpose: This study intends to analyze the effect of competitor pressure and customer pressure on social media technology use and the value of the business network and their implications for marketing performance. Research design, and methodology: A constructed questionnaire was conducted with 90 respondents of MSME's Business Actors in South Sulawesi Partial Least Square (PLS) analysis was applied to analyze and verify all the data. Results: Competitor pressure has a significant effect on social media technology, Competitor pressure has a positive and significant impact on business network accentuation. Customer pressure has a positive and significant impact on social media technology. Customer pressure has a positive and significant impact on business network accentuation. Social media technology utilization has a significant impact on Business Network Accentuation. Social media technology utilization has a significant effect on Marketing Performance. Business Network has a significant effect on Marketing Performance. Conclusions: It is an important thing for MSMEs to increase the use of social media technology to meet the demands of consumers and pressure from competitors. The use of social media technology must be implemented effectively and efficiently so that it can be utilized as an effective tool for distributing the value that own by a company to improve the company's marketing performance.
- keywords
- Competitor pressure, Customer pressure, Social Media, Technology
Reference
Chen, A. J., Boudreau, M. C., Watson, R. T., & Karahanna, E. (2009).1-17 Organizational adoption of green IS & IT: An institutional perspective. ICIS 2009 Proceedings - Thirtieth International Conference on Information Systems.
Chin, W. W. (1998). The partial least squares approach to structural equation modeling. In Marcoulides G. A. (Ed.). Modern Methods for Business Research, 295(2), 295–336.
Chong, V. K., Eggleton, I. R. C., & Leong, M. K. C. (2005). The impact of market competition and budgetary participation on performance and job satisfaction: A research note. British Accounting Review, 37(1), 115–133. https://doi.org/10.1016/j.bar.2004.06.007
da Gama, A. P. (2011). An expanded model of marketing performance. Marketing Intelligence and Planning, 29(7),643–661. https://doi.org/10.1108/02634501111178677
De Vries, L., Gensler, S., & Leeflang, P. S. H. (2012). Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. Journal of Interactive Marketing, 26(2), 83–91. https://doi.org/10.1016/j.intmar.2012.01.003
DiMaggio, P., & Powell, W. W. (2010). The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (translated by G. Yudin). Journal of Economic Sociology, 11(1), 34–56. https://doi.org/10.17323/1726-3247-2010-1-34-56
Foltean, F. S., Trif, S. M., & Tuleu, D. L. (2019). Customer relationship management capabilities and social media technology use: Consequences on firm performance. Journal of Business Research, 104(December 2017), 563–575. https://doi.org/10.1016/j.jbusres.2018.10.047
Fornell, C., & Larcker, D. F. (2016). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research This, 18(1), 39–50.
Garcia-Morales, V. J., Martín-Rojas, R., & Lardón-López, M. E. (2018). Influence of social media technologies on organizational performance through knowledge and innovation. Baltic Journal of Management, 13(3), 345–367. https://doi.org/10.1108/BJM-04-2017-0123
Hair, J. F., Sarstedt, M., Hopkins, L., & Kuppelwieser, V. G. (2014). Partial least squares structural equation modeling (PLS-SEM): An emerging tool in business research. European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128
Hidayat, M., Latief, F., Widiawati, A., Asbara, N. W., & Zaeni, N. (2021). Factors Supporting Business and its Distribution to Business Resilience In New Normal Era. Journal of Distribution Science, 19(11), 5–15. https://doi.org/10.15722/jds.19.11.202111.5
Itani, O. S., Agnihotri, R., & Dingus, R. (2017). Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling: Examining the role of learning orientation as an enabler. Industrial Marketing Management, 66, 64–79. https://doi.org/10.1016/j.indmarman.2017.06.012
Jussila, J. J., Kärkkäinen, H., & Aramo-Immonen, H. (2014). Social media utilization in business-to-business relationships of technology industry firms. Computers in Human Behavior, 30, 606–613. https://doi.org/10.1016/j.chb.2013.07.047
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59–68. https://doi.org/10.1016/j.bushor.2009.09.003
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons, 54(3), 241–251. https://doi.org/10.1016/j.bushor.2011.01.005
Kim, N., Pae, J. H., Han, J. K., & Srivastava, R. K. (2010). Utilization of business technologies: Managing relationship-based benefits for buying and supplying firms. Industrial Marketing Management, 39(3), 473–484.
Mashur, R., Gunawan, B. I., Fitriany, Ashoer, M., Hidayat, M., & Aditya, H. P. K. P. (2019). Moving from traditional to society 5.0: Case study by online transportation business. Journal of Distribution Science, 17(9), 93–102. https://doi.org/10.15722/jds.17.09.201909.93
Michaelidou, Nina Nikoletta Theofania Siamagka, C. G. (2011). Usage Barriers and Measurement of Social Media Marketing : An Exploratory Investigation of Small and Medium B2B Brands. Industrial Marketing Management, 40(7), 1153–1159.
Mitrega, M., Forkmann, S., Ramos, C., & Henneberg, S. C. (2012). Networking capability in business relationships - Concept and scale development. Industrial Marketing Management, 41(5), 739–751. https://doi.org/10.1016/j.indmarman.2012.06.002
Muinah, F. (2020). The influence of social media on Sales Performance. International Sustainable Competitiveness Advantage, 10(1), 138–156. https://doi.org/10.5937/bezbednost2001138k
Nath, P., Nachiappan, S., & Ramanathan, R. (2010). The impact of marketing capability, operations capability and diversification strategy on performance: A resource-based view. Industrial Marketing Management, 39(2), 317–329. https://doi.org/10.1016/j.indmarman.2008.09.001
Naudé, P., Zaefarian, G., NajafiTavani, Z., Neghabi, S., & Zaefarian, R. (2014). The influence of network effects on SME performance. Industrial Marketing Management, 43(4), 630–641. https://doi.org/10.1016/j.indmarman.2014.02.004
Nugroho, M. A. (2015). Impact of Government Support and Competitor Pressure on the Readiness of SMEs in Indonesia in Adopting the Information Technology. Procedia Computer Science, 72, 102–111. https://doi.org/10.1016/j.procs.2015.12.110
Papadopoulos, T., Baltas, K. N., & Balta, M. E. (2020). The use of digital technologies by small and medium enterprises during COVID-19: Implications for theory and practice. International Journal of Information Management, 55(July), 102192. https://doi.org/10.1016/j.ijinfomgt.2020.102192
Porter, M. E. (1997). Competitive strategy. Measuring Business Excellence, 1(2), 12–17. https://doi.org/10.1108/eb025476
Saleh, A. S., & Harvie, C. (2010). The Impact of Networking on Business Performance : A Case Study of Malaysian SMEs. Academy of Taiwan Business Management Review, 6(4), 74–85.
Suriyapperuma, H. P., Mohd, Shukri, A. Y., Ali, K., & Premarathne, S. P. (2015). The Impact of Internet Adoption on SME performance in Sri Lanka : Development of a Conceptual Framework. International Journal of Arts and Commerce, 4(1), 46–58.
Yang, Y., & Kankanhalli, A. (2014). Association for Information Systems AIS Electronic Library (AISeL) THE IMPACT OF SOCIAL MEDIA MARKETING ON ONLINE SMALL BUSINESS PERFORMANCE Recommended Citation. PACIS 2014 Proceeding, 63. Retrieved from http://aisel.aisnet.org/pacis2014/63
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations