바로가기메뉴

본문 바로가기 주메뉴 바로가기

logo

ISSN : 1738-3110

논문 상세

이전 다음
선공개 논문 논문 투고

Vol.20 No.8
Citation Share

Analysis of Indonesian User Behavior Distribution on Facebook Marketplace

Analysis of Indonesian User Behavior Distribution on Facebook Marketplace

The Journal of Distribution Science(JDS) / The Journal of Distribution Science, (P)1738-3110; (E)2093-7717
2022, v.20 no.8, pp.47-57
https://doi.org/https://doi.org/10.15722/jds.20.08.202208.47
HAMZAH, Muhammad Luthfi (Department of Information System, Faculty of Science and Technology, Universitas Islam Negeri Sultan Syarif Kasim Riau)
UTAMA, M Hamdala (Department of Information System, Faculty of Science and Technology, Universitas Islam Negeri Sultan Syarif Kasim Riau)
PURWATI, Astri Ayu (Department of Management, Faculty of Business, Institut Bisnis dan Teknologi Pelita Indonesia)
HAMZAH, Muhammad Luthfi, UTAMA, M Hamdala, & PURWATI, Astri Ayu. (2022). Analysis of Indonesian User Behavior Distribution on Facebook Marketplace. The Journal of Distribution Science(JDS), 20(8), 47-57, https://doi.org/https://doi.org/10.15722/jds.20.08.202208.47
  • 다운로드 수
  • 조회수
PDF 다운로드

Abstract

Purpose: The purpose of this study is to find out whether it has a significant effect or not, the 5 hypotheses proposed include the Attitude toward behavior variable on behavioral intention, Subjective norm on behavioral intention, Perceived behavioral control on behavioral intention, Behavioral intention on behavior and Perceived behavioral control on Behavior. Research design, data and methodology: The data processing method in this study uses the SEM method based on Partial Least Squares (PLS), The study was conducted on 100 respondents as a sample. Results: Based on the results of data analysis, it is concluded that from the 5 hypotheses proposed, only 2 have a significant effect, namely the subjective norm variable has a significant effect, on behavioral intention and the perceived behavioral control variable has a significant effect on behavior while the other 3 hypotheses have no significant effect. The results of this study are expected to help the public to make decisions in utilizing the distribution of facebook marketplace. Conclusion: This study concludes that the distribution of the use of the Facebook marketplace is a subjective norm variable has a positive effect on the behavioral intention variable and the perceived behavioral control variable has a positive effect on the behavior variable.

keywords
Behavior, Facebook, Marketplace, Theory of Planned Behavior, Distribution

참고문헌

1.

Ahmmadi, P., Rahimian, M., & Movahed, R. G. (2021). Theory of planned behavior to predict consumer behavior in using products irrigated with purified wastewater in Iran consumer. Journal of Cleaner Production, 296(2021), 1-12. https://doi.org/10.1016/j.jclepro.2021.126359

2.

Ajzen, I. (2020). The theory of planned behavior: Frequently asked questions. Human Behavior and Emerging Technologies, 2(4), 314–324. https://doi.org/10.1002/hbe2.195

3.

Aminullah JR, R. X., & Kristiyono, J. (2021). Internet Marketing Strategy Demandailing Café in Building a Digital Brand on Instagram . Communicare : Journal of Communication Studies, 8(2), 165–178. https://doi.org/10.37535/101008220216

4.

Ariansyah, K., Sirait, E. R. E., Nugroho, B. A., & Suryanegara, M. (2021). Drivers of and barriers to e-commerce adoption in Indonesia: Individuals’ perspectives and the implications. Telecommunications Policy, 45(8), 102219. https://doi.org/10.1016/j.telpol.2021.102219

5.

Bangun, C. S., & Handra, T. (2021). How Theory of Planned Behavior And Percieved Risk Affect Online Shopping Behavior. Aptisi Transactions on Management (ATM), 5(2), 169–179. https://doi.org/10.33050/atm.v5i2.1594

6.

Bayer, S., Gimpel, H., & Rau, D. (2021). IoT-commerceopportunities for customers through an affordance lens. Electronic Markets, 31(1), 27–50. https://doi.org/10.1007/s12525-020-00405-8

7.

Chetioui, Y., Butt, I., & Lebdaoui, H. (2021). Facebook advertising, eWOM and consumer purchase intention-Evidence from a collectivistic emerging market. Journal of Global Marketing, 34(3), 220–237. https://doi.org/10.1080/08911762.2021.1891359

8.

Daulay, R., Hafni, R., Nasution, S. M. A., & Jufrizen. (2022). The Determinant Model of Passenger Satisfaction with Low-Cost Carrier Airlines in Indonesia During the Covid-19 Pandemic. Proceedings of the 7th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2021), 647(Seabc 2021), 197–203. https://doi.org/10.2991/aebmr.k.220304.027

9.

Distefano, D., Fähndrich, M., Logozzo, F., & O’Hearn, P. W. (2019). Scaling static analyses at Facebook. Communications of the ACM, 62(8), 62–70. https://doi.org/10.1145/3338112

10.

Fischer, R., & Karl, J. A. (2022). Predicting Behavioral Intentions to Prevent or Mitigate COVID-19: A Cross-Cultural Meta-Analysis of Attitudes, Norms, and Perceived Behavioral Control Effects. Social Psychological and Personality Science, 13(1), 264–276. https://doi.org/10.1177/19485506211019844

11.

Hagger, M. S., Cheung, M. W. -L., Ajzen, I., & Hamilton, K. (2022). Perceived behavioral control moderating effects in the theory of planned behavior: A meta-analysis. Health Psychology, 41(2), 155–167. https://doi.org/10.1037/hea0001153

12.

Hamzah, M. L., Purwati, A. A., Jamal, A., Sutoyo, & Rizki, M. (2021). An analysis of customer satisfaction and loyalty of online transportation system in Pekanbaru, Indonesia. IOP Conference Series: Earth and Environmental Science, 704(1), 1-8. https://doi.org/10.1088/1755-1315/704/1/012029

13.

Hasan, A., Amrusi, Musfiana, & Mardhani, M. (2021). An overview of e-commerce adoption in Indonesian SMEs. Journal of Physics: Conference Series, 1811(2021), 1–5. https://doi.org/10.1088/1742-6596/1811/1/012104

14.

Hou, J., & Elliott, K. (2021). Mobile shopping intensity: Consumer demographics and motivations. Journal of Retailing and Consumer Services, 63(2021), 1-11. https://doi.org/10.1016/j.jretconser.2021.102741

15.

Hwang, J., Kim, J. J., & Lee, K. W. (2021). Investigating consumer innovativeness in the context of drone food delivery services:Its impact on attitude and behavioral intentions. Technological Forecasting and Social Change, 163(2021), 1-12. https://doi.org/10.1016/j.techfore.2020.120433

16.

Kurniawan, A., Wibowo, L. A., Rahayu, A., Yulianti, C. I., Annisa, T., & Riswanto, A. (2021). Online brand community strategy in achieving e-loyalty in the indonesian e-commerce industry. International Journal of Data and Network Science, 5(4), 785–790. https://doi.org/10.5267/j.ijdns.2021.7.002

17.

Kusumawati, A., Augustinah, F., Alhabsyi, T., & Suharyono, S. (2021). The E-Servqual Effect on the Stickiness Intention of Marketplace During COVID-19 Pandemic: An Empirical Study in Indonesia. Journal of Asian Finance Economics and Business, 8(8), 573–581. https://doi.org/10.13106/jafeb.2021.vol8.no8.0573

18.

Lin, C. W., Yang, C. C., Sia, W. Y., & Tang, K. Y. (2019). Examining the success factors of smart watch: a behavioral perspective on consumers. Polish Journal of Management Studies, 20(2), 368-378.

19.

Mailizar, M., Burg, D., & Maulina, S. (2021). Examining university students’ behavioural intention to use e-learning during the COVID-19 pandemic: An extended TAM model. Education and Information Technologies, 26(6), 7057–7077. https://doi.org/10.1007/s10639-021-10557-5

20.

Mi, C., Chang, F. K., Lin, C. T., & Chang, Y. H. (2018). The theory of reasoned action to CSR behavioral intentions: The role of CSR expected benefit, CSR expected effort and stakeholders. Sustainability (Switzerland), 10(12), 1–17. https://doi.org/10.3390/su10124462

21.

Nguyen, T. N. D., Dang, P. N., Tran, P. H., & Nguyen, T. T. T. (2022). The Impact of Consumer Ethnocentrism on Purchase Intention: An Empirical Study from Vietnam. Journal of Asian Finance, Economics and Business, 9(2), 0427. https://doi.org/10.13106/jafeb.2022.vol9.no2.0427

22.

Priambodo, I.T., Sasmoko, S., Abdinagoro, S. B., & Bandur, A. (2021). E-Commerce Readiness of Creative Industry During the COVID-19 Pandemic in Indonesia. The Journal of Asian Finance, Economics and Business, 8(3), 865–873. https://doi.org/10.13106/JAFEB.2021.VOL8.NO3.0865

23.

Procter, L., Angus, D. J., Blaszczynski, A., & Gainsbury, S. M. (2019). Understanding use of consumer protection tools among Internet gambling customers: Utility of the Theory of Planned Behavior and Theory of Reasoned Action. Addictive Behaviors, 99(2019), 1-7. https://doi.org/10.1016/j.addbeh.2019.106050

24.

Purwati, A., Budiyanto, B., Suhermin, S., & Hamzah, M. (2021). The effect of innovation capability on business performance:The role of social capital and entrepreneurial leadership on SMEs in Indonesia. Accounting, 7(2), 323-330.

25.

Purwati, A. A., & Hamzah, M. L. (2019). Total service quality management and it’s impact on customer satisfaction and loyalty of online transportation in Indonesia. International Journal of Scientific and Technology Research, 8(11), 1066–1070. http://www.ijstr.org/final-print/nov2019/Total-Service-Quality-Management-And-Its-Impact-On-Customer Satisfaction-And-Loyalty-Of-Online-Transportation-In-Indonesia.pdf

26.

Putra, R. (2019). Mapping of Electronic Marketplace Business Model in Building Urban Electronic Marketplace. 225(Icobest), 468–474. https://doi.org/10.2991/icobest-18.2018.94

27.

Sembada, A. Y., & Koay, K. Y. (2021). How perceived behavioral control affects trust to purchase in social media stores. Journal of Business Research, 130(September), 574–582. https://doi.org/10.1016/j.jbusres.2019.09.028

28.

Sutisna, F., & Handra, T. (2022). Theory of Planned Behavior Influences Online Shopping Behavior. APTISI Transactions on Management (ATM), 6(1), 52–61. https://doi.org/10.33050/atm.v6i1.1691

29.

Toader, E., Firtescu, B. N., Roman, A., & Anton, S. G. (2018). Impact of information and communication technology infrastructure on economic growth: An empirical assessment for the EU countries. Sustainability (Switzerland), 10(10), 1–22. https://doi.org/10.3390/su10103750

30.

Wongprawmas, R., Mora, C., Pellegrini, N., Guiné, R. P. F., Carini, E., Sogari, G., & Vittadini, E. (2021). Food choice determinants and perceptions of a healthy diet among Italian consumers. Foods, 10(2), 1-23. https://doi.org/10.3390/foods10020318

31.

Yang, K., Kim, J., Min, J., & Hernandez-Calderon, A. (2021). Effects of retailers’ service quality and legitimacy on behavioral intention: the role of emotions during COVID-19. Service Industries Journal, 41(1–2), 84–106. https://doi.org/10.1080/02642069.2020.1863373

32.

Young, J. A. (2017). Facebook, Twitter, and blogs: The adoption and utilization of social media in nonprofit human service organizations. Human Service Organizations: Management, Leadership & Governance, 41(1), 44-57. https://doi.org/10.1080/23303131.2016.1192574

33.

Yuriev, A., Dahmen, M., Paillé, P., Boiral, O., & Guillaumie, L. (2020). Pro-environmental behaviors through the lens of the theory of planned behavior: A scoping review. Resources, Conservation and Recycling, 155(2020), 1-12. https://doi.org/10.1016/j.resconrec.2019.104660

The Journal of Distribution Science(JDS)

선공개 논문 논문 투고 OA 정책