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  • 한국과학기술정보연구원(KISTI) 서울분원 대회의실(별관 3층)
  • 2024년 07월 03일(수) 13:30
 

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QRIS as a Drivers of Product Distribution Flows in Indonesia: Factors of Consumer Purchasing Behavior in the Use of Fintech Payments

QRIS as a Drivers of Product Distribution Flows in Indonesia: Factors of Consumer Purchasing Behavior in the Use of Fintech Payments

The Journal of Distribution Science(JDS) / The Journal of Distribution Science, (P)1738-3110; (E)2093-7717
2023, v.21 no.12, pp.59-69
https://doi.org/https://doi.org/10.15722/jds.21.12.202312.59
Ariani BAKHITAH (Communication Department, Strategic Marketing Communication, Binus Graduate Program, Binus University)
Ricardo INDRA (Department, Strategic Marketing Communication, Binus University)
Wandy HALIM (Communication Department, Strategic Marketing Communication, Binus Graduate Program, Binus University)
Vicky FERBIAN (Communication Department, Strategic Marketing Communication, Binus Graduate Program, Binus University)
Zinggara HIDAYAT (Department, Strategic Marketing Communication, Binus University)
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Abstract

Purpose: Consumers can experience better service for distribution of products with payment technology such as QRIS (Quick Response Code Indonesian Standard) compared to conventional purchase methods. This research aims to determine the experience of QRIS service users in Indonesia. Perceived Usefulness, Ease of Use, and Perceived Security were independent factors. Behavioral Intention to Use is the dependent variable. Furthermore, Word of Mouth Attitude is an intervening variable. Research Design, Data, and Methodology: Involving active QRIS users in a survey-based quantitative study in Indonesia. A survey sample of 400 people was taken from data records of 30.87 million QRIS users in Indonesia. Data were analyzed using SEM-PLS. Results: Show that Perceived Usefulness and Perceived Ease of Use significantly impact Attitudes Word of Mouth, and Behavioral Intention to Use. This research also found that Behavioral Intention to Use does not significantly impact Perceived Security. Conclusion: QRIS, as a revolutionary innovation, offers faster payments than previous methods, with a payment time of no more than one minute. QRIS is seen as valuable, simple, and safe, disseminating information to the public and continuing to use QRIS. The implications of this research are very significant in accelerating the flow of distribution of goods and services and facilitating transactions.

keywords
Attitude of Word-of-Mouth, Behavioral Intention to Use, Distribution Flow, Perceived Usefulness, Perceived Ease of Use, Perceived Security, QRIS

The Journal of Distribution Science(JDS)