바로가기메뉴

본문 바로가기 주메뉴 바로가기

logo

Digital Bank Channel Distribution: Predictors of Usage Attitudes in Jakarta's Gen Z

Digital Bank Channel Distribution: Predictors of Usage Attitudes in Jakarta's Gen Z

The Journal of Distribution Science(JDS) / The Journal of Distribution Science, (P)1738-3110; (E)2093-7717
2023, v.21 no.2, pp.21-34
https://doi.org/https://doi.org/10.15722/jds.21.02.202302.21
Eko Retno, INDRIYARTI (Faculty of Economics and Business, Universitas Trisakti)
Michael, CHRISTIAN (Management and Master of Management, Faculty of Social Sciences and Humanities, Universitas Bunda Mulia)
Henilia, YULITA (Communication Studies, Faculty of Social Sciences and Humanities, Universitas Bunda Mulia)
Titik, ARYATI (Faculty of Economics and Business, Universitas Trisakti)
Regina Jansen, ARSJAH (Faculty of Economics and Business, Universitas Trisakti)
  • 다운로드 수
  • 조회수

Abstract

Purpose: The goal of this study is to examine what makes young people more likely to use digital banking. This is because digital banking services and their distribution channels are technologically advanced, which can be a double-edged sword between ease of use and resistance to technology. Research design, data and methodology: This study included 320 participants from generation Z in Jakarta who use digital bank and used a quantitative method with PLS-SEM. Results: This study explains how, in addition to usefulness, costs, and self-efficacy, resistance to technology has a direct effect on usage attitudes. Meanwhile, if the attitude of use is preceded by aspects of usefulness, self-efficacy, and awareness, resistance to technology will be felt indirectly. Conclusions: This demonstrated that most discussed factors, such as Ease-of-Use and security of use, are important for Generation Z users but no longer a major consideration in accepting digital banking. Aside from being more open to the use of technology in digital banks, Generation Z also desires a balance of technology services and benefits. The limitations of this study are that it excludes social variables, uses certain generations, and limits the research area to one large city, which can be expanded in future studies.

keywords
Channel Distribution, Digital Bank, User Attitude, Technology Resistance, Gen Z

The Journal of Distribution Science(JDS)