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A Study on the Impact of China's Agricultural Poverty Alleviation Labels on Consumer Purchase Intentions in the Context of Live E-commerce

The Journal of Distribution Science / The Journal of Distribution Science, (P)1738-3110; (E)2093-7717
2024, v.22 no.3, pp.11-19
https://doi.org/10.15722/JDS.22.03.202403.11
Shuangyang YU (International College, Krirk University)
Han-Hsing YU (International College, Krirk University)
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The Journal of Distribution Science