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ISSN : 1738-3110
The Dynamics of Social Media Marketing: Unraveling the Impact on Customer Purchase Intentions through Engagement and Trust
The Journal of Distribution Science / The Journal of Distribution Science, (P)1738-3110; (E)2093-7717
2024, v.22 no.3, pp.21-31
https://doi.org/10.15722/JDS.22.03.202403.21
Liang QIAO
(International College, Krirk University)
Pao Jui SUN (International College, Krirk University)
Pao Jui SUN (International College, Krirk University)
QIAO,
L., &
SUN,
P.
J.
(2024). The Dynamics of Social Media Marketing: Unraveling the Impact on Customer Purchase Intentions through Engagement and Trust. The Journal of Distribution Science, 22(3), 21-31, https://doi.org/10.15722/JDS.22.03.202403.21
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