Unveiling the Power of Private Label Charm in Distribution: How Cues Shape Korean and Chinese Consumers' Consumption Value and Repurchase Intentions
The Journal of Distribution Science / The Journal of Distribution Science, (P)1738-3110; (E)2093-7717
2024, v.22 no.8, pp.87-98
https://doi.org/10.15722/JDS.22.08.202408.87
Hao-Yue BAI
Jung-Hee KIM
BAI,
H., &
KIM,
J.
(2024). Unveiling the Power of Private Label Charm in Distribution: How Cues Shape Korean and Chinese Consumers' Consumption Value and Repurchase Intentions. The Journal of Distribution Science, 22(8), 87-98, https://doi.org/10.15722/JDS.22.08.202408.87