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Effects of Relation Benefits Factors on Salesperson, Enterprise Satisfaction and Customer Loyalty

The Journal of Distribution Science / The Journal of Distribution Science, (P)1738-3110; (E)2093-7717
2007, v.5 no.1, pp.23-40
https://doi.org/https://doi.org/10.15722/jds.5.1.200706.23
Park, Yeung-kurn
Kim, Pan-jun
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Abstract

Relatively little research has been conducted in relation benefits factors. Existing works have been mostly theoretical, and have focused almost exclusively on the performance implications of relation benefits factors. The current study empirically tested the relationship between relation benefits Factors, Satisfaction, loyalty, and Worth of mouth in Service firms. Accordingly, this research conduct theoretical research on Relation Benefits and offer service corporate which is not familiar with relation benefit and service knowledge practical knowledge. Further, it suggest the company's pliability through an efficient customer relationship and practical way of Relation Benefits to them an efficient customer relationship.

keywords
관계효익, 관계마케팅, 기업만족, 고객충성도

The Journal of Distribution Science