A Comparative Study on the Discount Store Selection Behavior between the Korean and the Chinese Consumers'

Kim,, W. , Fan,, Q. , & Youn,, M. (2007). A Comparative Study on the Discount Store Selection Behavior between the Korean and the Chinese Consumers'. The Journal of Distribution Science, 5(1), 41-56, https://doi.org/https://doi.org/10.15722/jds.5.1.200706.41

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Abstract

China has achieved the most rapid economic growth in the last 20 years, especially since its joining into WTO. Lots of world retail companies are rushing into chinese market. Especially, many discount store operators have been successfully operating and expanding their businesses. Therefore throughly understanding the character of consumers of china, basing on the careful market analysis and implementing correct marketing policies will help to promote retail enterprises' self-competitive in the market.

keywords: 할인점, 점포선택행동, 소비자

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Article Contents

Vol.5 No.1

A Comparative Study on the Discount Store Selection Behavior between the Korean and the Chinese Consumers'

Abstract

The Journal of Distribution Science