The Effects of the Salesperson's Evaluation of Using Notebook Computer - The Mediating Role of Service Justices and Customer Satisfaction -

Jeon,, T. , & Kim,, S. (2008). The Effects of the Salesperson's Evaluation of Using Notebook Computer - The Mediating Role of Service Justices and Customer Satisfaction -. The Journal of Distribution Science, 6(1), 99-116, https://doi.org/https://doi.org/10.15722/jds.6.1.200806.99

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Abstract

This research is focused on the effects of salesperson's evaluation of using the notebook computer. From analysis of the resulting data, using the notebook computer are increased the quality of salesperson's service-justice. Salesperson's distributive-justice affects to positive the customer satisfaction. But procedural justice and interactional justice cannot affect to positive the customer satisfaction. Maybe, I think that the reason will be a feature of insurance goods. And customer satisfaction affects to positive the salesperson's evaluation. But, only using the notebook computer cannot affect to positive the salesperson's evaluation. According to the result, using the notebook computer of salesperson affects to positive the salesperson's evaluation mediate of the service justice and customer satisfaction. There are limitations on generalization due to the results based on only insurance industry, but this study will be a useful exploratory step before designing a future survey.

keywords: 노트북컴퓨터, 서비스공정성, 고객만족, 영업사원평가

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Article Contents

Vol.6 No.1

The Effects of the Salesperson's Evaluation of Using Notebook Computer - The Mediating Role of Service Justices and Customer Satisfaction -

Abstract

Reference

The Journal of Distribution Science