The Effects of Customer Satisfaction of Automobile Distribution System on Corporate Financial Performance

Lee,, W. (2008). The Effects of Customer Satisfaction of Automobile Distribution System on Corporate Financial Performance. The Journal of Distribution Science, 6(1), 79-98, https://doi.org/https://doi.org/10.15722/jds.6.1.200806.79

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Abstract

The Automobile Industry is an end product, which is manufactured by more than 20,000 component parts and measure international competitiveness and technology of a country. It is basic industry leading national economy. The purpose of the present paper is to study The Effects of Customer Satisfaction of Automobile Distribution System on Corporate Financial Performance. The empirical analysis is as follows. First, the result of the difference between Distribution System and Customer Satisfaction shows similar differences with among confidence index, customer loyalty, oral publicity and wills of repeat purchasing. Second, the result of the difference between Customer Satisfaction and Corporate Financial Performance shows similar differences with among safety ratio, growth ratio, activity ratio.

keywords: 자동차 유통시스템, 고객만족도, 재무적 성과

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Article Contents

Vol.6 No.1

The Effects of Customer Satisfaction of Automobile Distribution System on Corporate Financial Performance

Abstract

Reference

The Journal of Distribution Science