- Apply for Authority
- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS
ISSN : 1738-3110
Product Life Cycle in view of Market Risk Management
Kim, Young-Ei
- Downloaded
- Viewed
Abstract
The Purpose of this study is to reveal interactive relation between Product Life Cycle and Market Risk Management. PLC analyzes consumer buying behavior, volatility of price and sales at market place from the viewpoint of Marketing so that company can improve management result. This study is attempt to analyze PLC from a comprehensive and integrating angle by using MRM. In order to find out relationship between two theories, this study is an extraction of the factors that affects the management result commonly on PLC and MRM. Then, this study analyzes the factors of PLC from the viewpoint of MRM. The result shows that the factors of PLC and MRM have relation with in terms of volatility of price, trade risk and market share.
- keywords
- 제품수명주기, 시장리스크관리, 가격변동성, 거래 리스크, 시장점유율
Reference
안광호, 권익현, 임병훈, 마케팅(학현사. 2005), pp.333-334
Cox William E, “Product Life Cycle as Marketing Models", Journal of Business, October 1967 pp 375-384
George. S Day, Analysis for Strategic Market Decisions, West Publishing Company, 1986, p.90
Herbert S. Denenberg et al. Risk and Insurance (Englewood Cliffs, N. J:Prentice-Hall. Inc., 1974), p.4.
H.S. Denenberg and J.R. Ferrari, “A Review Article-New Perspectives on Risk Management : The Search for Principles", The Journal of Risk Insurance, Dec. 1966. pp.656～657
James Lam, Enterprise Risk Management (John Wiley & Sons International Rights, Inc., 2003)
R.I. Mehr and B.A. Hedges, Risk Management in the Business Enterprise, Richard D. Irwin, 1963, pp.Ⅶ～Ⅷ
Robert I. Mehr, Fundamentals of Insurance (Homewood, Ⅲ.: Richard D. Irwin, Inc., 1983), p.22
Swan, John E. and David R. Rink(1982) “Fitting Market Strategy to Varying Product Life Cycles," Business Horizons, Jan. - Feb., PP. 72-76
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations