- 권한신청
- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS, ESCI
도시재생 과정을 통한 전통시장 비주얼머천다이징 성공사례 연구
A Study on the Visual Merchandising of Traditional Markets in Urban Regeneration
이정민 (Dept. of Industrial Design. Gachon University)
Abstract
Purpose - In urban regeneration projects, considerations for rejuvenating traditional public markets are becoming increasingly important. That is because the traditional market is not just a commercial space but also a living center for local people's existence. Cultural contents like these are invaluable assets in the contemporary economy. However, traditional markets are gradually declining because of changes in distribution systems and consumer lifestyles. New distribution systems such as modern distribution markets, home shopping, and online shopping malls made traditional markets less competitive. Further, traditional markets have not been able to adapt to the changing consumption styles of younger generations. Some say that it is a natural phenomenon that cannot be stopped. However, traditional markets are not just another distribution system but also a valuable resource that encapsulates the local people's tradition and history. Thus, a revitalization strategy for traditional public markets has become an urgent task in contemporary urban regeneration projects. This study aimed to find ways to activate traditional public markets by making it a community landmark based on visual merchandising perspectives. Research design and methodology - This study focused on analyzing Granville Island (Vancouver, Canada) as a role-model project for rejuvenating the traditional market. It investigated Granville Island both with walk-through evaluation and literature reviews. Results - We found that it has been developed not only to improve visual aspects, but also to promote cultural contents with high value added. For example, the developers maintained the visual elements that tell the original history of the site as an industrial factory. The renewal project had a balance between improving the outer look and creating attractive contents. The following are the merits of Granville Island that Korean traditional markets should note. First, they kept the whole area clean and hygienic. Second, merchants are well educated, business-savvy, and consumer-oriented. Third, the area's total environmental designs were done by professionals of a high caliber. Fourth, the city government and the merchants'association were collaborating well in their efforts to accommodate the changing needs of consumers. Conclusions - This study made the following suggestions as a conclusion. First, it will be a very powerful tool to rejuvenate the traditional market if we can discover unique cultural resources and develop them as cultural products, experiences, and events. Consumers of the 21st century have a strong tendency to consume not only material products, but also the experiences and memories attached to them. Second, in order to maintain the unique characteristics of traditional markets, fostering the viability of the merchants' association and local residents' society would be essential. Third, it is necessary to make the traditional market into a cultural place not only for the shopping patronage of local residents, but also for attracting tourists to increase sales. Finally, professional management and design approaches are needed in order to make the traditional market a pleasant space from a visual merchandising standpoint.
- keywords
- Urban Regeneration, Traditional Market, Visual Merchandising
참고문헌
Cheong, Cheol-Mo, & Lee, Yong-Jae (2013). A Study on the Rental Oriented Commercial Complex Based on Public Assistance for the Regeneration of Blighted Commercial Buildings. Journal of the Korean Regional Development Association, 25(3), 37-66.
Jee, Jin-Ho, & Lim, Hwa-Soon (2000). A Study on the Traditional Periodic Marketplace as Cultural Tourism Resources. Journal of Korea Academic Society of Travel, 12(1), 241-261.
Kim, Ae-Kyung, Yoo, Chang-Keun, & Lee, Hee-Chan (2012). Valuing Sociocultural Functionality of Traditional Market :A Study of Traditional Markets in the Seoul Metropolitan Area. Journal of Tourism Sciences, 36(5), 53-68.
Kim, Gye-Sup, & Ahn, Yun-Ji (2004). The Relationships of Cultural Tourism Attraction Attributes, Resources Interpretation and Tourist Satisfaction. Korean Journal of Tourism Research, 19(1), 247-272.
Kim, Jee-Young, Yoo, Jin-Jyung, & Kim, Cheol-Joong (2013). Study on the Vitalize Direction of Misused Space from the Viewpoint of Urban Regeneration: Focusing on the Space Underneath Overpass. Journal of The Korea Institute of the Spatial Design, 8(1), 75-83.
Kim, Heung-Ryel, & Lee, Jun-Jae (2011). Comparative Study on Tourist Attractiveness of Culture Tourism Oriented Traditional Marketplace. Korea Journal of Tourism and Hospitality Research, 25(5), 63-77.
Kim, Heung-Ryel, & Heo, Chung-Uk (2012). The Relationships among Tourist Attractiveness, Satisfaction, and Behavioral Intention of Culture Tourism Oriented Traditional Markets. Korean Journal of Tourism Research, 26(6), 141-155.
Lee, Eun-Young, Yoo, Jin-Hyung, & Lim, Min-Taek (2013). A Study on the Revitalization of the Underground Shopping Mall. Journal of the Korea Institute of the Spatial Design, 8(3), 127-135
Lee, Na-Young, & Ahn, Jae-Seob (2014). A Study on the Cultural Urban Regeneration Activity in the Seochon Area of Seoul. Journal of the Korean Urban Geographical Society, 17(1), 15-27.
Lee, Jae-Ha (2014). Success Factors for Developing Urban and Rural Traditional Marketplace as a Tourist Attraction:The Case of Seoul Gwangjang Market and Jangheung Toyo(Saturday) Market. Journal of the Economic Geographical Society of Korea, 17(2), 366-384.
Lee, Jun-Ho, Kim, Yeong, & Kim, Kyoung-Hun (2013). Analysis of the Influence of Traditional Market Vitalization of Facility Modernization Project on Traditional Markets:Focused on Jung-Ang Yudeung Market in Jinju. Journal of the Korean Regional Development Association, 25(1), 233-249.
Lee, Sun-Kyung, & Yoon, Se-Nam (2014). A Study of Tourists Motivation, Satisfaction and Behavioral Intention by Traditional Market Visitors. Tourism Research, 39(2), 87-107.
Lee, Yeun-Sook, Yoon, Hye-Gyung, & Soo, Kab-Soo (2008). Field Case Study on Regeneration of Decaying Ex-factory area in a Creative City 「Bologna」. KIEAE Journal, 8(3), 51-59.
Mon, Eun-Bae, & Lee, Hae-Jin (2011). Research Reports: A Study on the Design Guideline for the Urban Traditional Market. Journal of the Korean Society of Design Culture, 17(1), 166-179.
Oh, Dong-Hoon (2010). A Comparative Study on Successful Cases of the Advanced Urban Regeneration: Granville Island, Vancouver vs. Kultur Brauerei, Berlin. Journal of the Korean Urban Management Association, 23(1), 175-197.
Park, Jin-Moon (2012). A Study on Urban Regeneration using Regional Cultural Resources Based on Analytic Hierarchy Process. Kungi-Do, Korea : Thesis for Master in Gachon University.
Park, Se-Hoon, & Kim, Eun-Ran (2013). Cultural Cluster Strategy as a Tool for Urban Revitalization: Case of Daein Art Market in Gwangju Metropolitan City, Korea. The Korea Spatial Planning Review, 77(1), 241-260.
Yoon, Se-Hwan, & Park, Jin-Young (2009). Impact of Tourist Attractiveness of Traditional Markets on their Evaluation. Korean Journal of Tourism Research, 24(1), 57-73.
- 다운로드 수
- 조회수
- 0KCI 피인용수
- 0WOS 피인용수