Design Strategy Based on Designer Roles in Design-Oriented Firms: A Comparison of Hanssem and Ikea

Kim, So-Hyung. (2015). Design Strategy Based on Designer Roles in Design-Oriented Firms: A Comparison of Hanssem and Ikea. The Journal of Distribution Science(JDS), 13(3), 21-29, https://doi.org/https://doi.org/10.15722/jds.13.3.201503.21

복사

Abstract

Purpose - This paper addresses the role of designers in design-oriented firms and how they should work together with other organization members. The aim of this paper is to investigate how designers generate ideas and cooperate with others as well as how their participation in decision-making reflects on corporate design strategies. Research design, data, and methodology - An in-depth exploratory study examined how designers actually perform their roles in enterprises; in addition, information, knowledge, communication among designers, and sources of creativity were examined. Hanssem and Ikea grew as design-intensive businesses in a declining industry. Data were obtained from interviews with the design staff of each company as well as secondary sources. Results - Designers were found to use their designs to communicate with customers as well as with communities outside of the enterprise; they also participated in overall decision-making in relation to important design strategies. Conclusions - This study emphasized the increasing importance of the innovative and creative role of designers; thus, it might substantially help companies to develop their own design capabilities and deploy design strategies.

keywords: Design Management, Designer, Design Strategy, Collaboration

참고문헌

Amabile, T.M. (1988). A Model of Creativity and Innovation in Organizations. Research in Organizational Behavior, 10(1), 123-130.

Berkowitz, Marvin (1987). Product Shape as a Design Innovation Strategy. Journal of Product Innovation Management, (12), 274-284.

Bettina, Von Stamm (2004). Collaboration with other firms and customers: innovation’s secret weapon. Strategy &Leadership, 32(3), 16–20.

Bloch, Peter H. (1995). Seeking the Ideal Form: Product Design and Consumer Response. Journal of Marketing, 59(3).16-29.

Borja de Mozota, Brigitte (1993). Total Quality Management and Design Management Excellence. Forth International Forum on Design Management Research and Education, Cambridge, MA: MIT Press.

Borja de Mozota, Brigitte (2003). Design and Competitive edge:A model for design management excellence in European SMEs. Design Management Journal, Academic Review,2. 88-93.

Cavusgil, S. T. (1980). On the Internationalization Process of Firms. European Research, 8(6), 273-281.

Eisenhardt, Kathleen M. (1989). Building Theories from Case Study Research. Academy of Management Review, 14(4), 532-550.

Hertenstein, Julie H., & Platt, Marjorie B. (1997). Developing a Strategic Design Culture. Design Management Journal, 8(2), 1-19.

10.

Jevnaker, Birgit Helene (2005). Vita Activa : On Relationships between Designers and Business. Massachusetts Institute of Technolgy Design Inssues, 21(3), 25-48.

11.

Karen, Freeze (2000). Braun: Designing and Developing for New Oral Care Category(A). Boston, MA: Harvard Business School Press.

12.

Kirton , Michael J. (1976). Adaptors and Innovators : A description and measures. Journal of Applied psychology, 61(5), 622-629.

13.

Maldonado, T. (1991). Disegno industriale: un riesame. Milan;Feltreinelli.

14.

Oldham, G. R., & Cummings, A. (1996). Employee creativity:Personal and contextual factors at work. Academy of Management Journal, 39(1), 607-634.

15.

Simon, H. (1982). The sciences of the Artificial (2d ed.). Cambridge, MA: MIT Press.

16.

Yasuhiko, Sadoyama (1995). Design strategy. Seoul, Korea:Mijinsa. (Jung Gyung-won translation).

바로가기메뉴

논문 상세

Vol.13 No.3

Design Strategy Based on Designer Roles in Design-Oriented Firms: A Comparison of Hanssem and Ikea

Design Strategy Based on Designer Roles in Design-Oriented Firms: A Comparison of Hanssem and Ikea

Abstract

참고문헌

The Journal of Distribution Science(JDS)