- 권한신청
- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS
An Impact Study on Successful Export Strategies: Global Supply Modes
An Impact Study on Successful Export Strategies: Global Supply Modes
- 다운로드 수
- 조회수
Abstract
Purpose - Recognizing the importance of small and medium enterprises and venture enterprises for the domestic economy, the purpose of the present study is to select factor termed export modes from among various export success strategies and factors that can help those enterprises secure export competitiveness in the world market to analyze the effects of export modes on the amounts of exports and periods until export after the foundation of those enterprises. Research design, data, and methodology - A structured questionnaire was used as a tool to derive the purpose of the study, and a questionnaire survey was conducted using a mobile survey technique that facilitated the distribution of questionnaire sheets and the collection of results. The main methodology used is crossover analysis, and the regression analysis technique was applied to verify the study results derived, thereby securing the reliability and validity of the final results derived. Results - Small and medium venture enterprises with shorter periods of time until the first export success after establishment adopted direct export modes more frequently, and those enterprises with larger amounts of the first export after establishment adopted direct export modes more frequently. The results of quantitative analysis, indicating that 66.1% of those enterprises with an export amount exceeding one billion won adopted direct export modes, can be said to support the foregoing. The crossover analysis results derived as such were reanalyzed using the PPML regression analysis technique to quantitatively identify that the amounts of the first export of enterprises that adopted direct export modes were larger than those of enterprises that adopted indirect export modes by 120%. Conclusions - The present study implies differentiated values in three aspects. First, the present study investigated and presented the export success factors and strategies of small and medium venture enterprises in a total of 14 countries in the Asian region, European region, North American region, African region, and South American region. Second, it intensively investigated five export modes to identify and verify that they were affecting the export success of small and medium venture enterprises. Third, based on the results of the investigation, the present study presented two marketing implications in the pragmatic aspect.
- keywords
- Export Modes, SMEs, Venture Enterprises, Export Success Strategies and Factors, Direct Export
참고문헌
Alvarez, R., & Lopez, R. A. (2005). Exporting and performance: evidence from Chilean plants. Canadian Journal of Economics. 38(4), 1384-1400.
Bae, J. H., & Koh, Y. K. (2008). A study on the methods for finding of foreign buyer and their performance of exporting companies-focused on the exporting companies in Taegu and Kyeongsangbuk-do. Korea Academy of International Commerce, 23(1), 87-104.
Bernard, A. B., & Jensen, J. B. (2004). Why some firms export. Review of Economics and Statistics, 86(2), 561-569.
Brouthers, L. E., & Nakos, G. (2005). The role of systematic international market selection on small firms’ export performance. Journal of Small Business Management, 43(4), 363-381.
Cavusgil, S. T., & Kirpalani, V. M. (1993). Introducing products into export markets: success factors. Journal of Business Research, 27(1), 1-15.
Cavusgil, S. T., & Nevin, J. R. (1981). International determinants of export marketing behavior: an empirical investigation. Journal of Marketing Research, 18(1), 114 –119.
Cho, B. S. (2013). A Study on the Sustainable Growth Factors of Germany's Hidden Champion: A Case Study Based on the Lon-Surviving Family Businesses in Germany. Asia Pacific Journal of Small Business, 35(3), 79-110.
Cho, Y. S. (2012). The influence of entrepreneurship and market orientation on export performance-including the mediation effect of market orientation. Journal of Korea Trade, 35(1), 131-154.
Cho, Y. S. (2012). In relation to entrepreneurship and export performance of small and medium manufacturing firm, the mediating effect of product differentiation capabilities. International Commerce and Information Review, 14(3), 113-138.
Choi, D. C., & Suh, G. H. (2017). A study on the effects of small business management result by the Korean government: Focus on SEMAS. East Asia Journal of Business Management, 7(3), 33-43.
Christensen, C. H., Da Rocha, A., & Gertner, R. K. (1987). An empirical investigation of the factors influencing exporting success of Brazilian firms. Journal of International Business Studies, 18(3), 61-77.
Clausing, K. A. (2001). Trade creation and trade diversion in the Canada–United States free trade agreement. Canadian Journal of Economics, 34(3), 677-696.
Coo, B. M. (2017a). Developing SMEs’ Export Success Factors for Distribution Reinforcement. Journal of distribution science, 15(10), 65-80.
Coo, B. M. (2017b). An Empirical Study on the Strategy of Export Success Factors for Korean SMEs and VEs. Journal of Distribution and Management Research, 20(6), 23-32.
Coviello, N. E., & Munro, H. J. (1995). Growing the entrepreneurial firm: Networking for international market development. European Journal of Marketing, 29(7), 49-61.
D’Angelo, A. (2012). Innovation and export performance: a study of Italian high-tech SMEs. Journal of Management & Governance, 16(3), 393-423.
El Makrini, H. (2015). How does management perceive export success? An empirical study of Moroccan SMEs. Business Process Management Journal, 21(1), 126-151.
Fryges, H. (2006). Hidden champions-how young and small technology-oriented firms can attain high export-sales ratios. Centre for European Economic Research, Discussion Paper No. 6-45.
Fuchs, M., & Köstner, M. (2016). Antecedents and consequences of firm’s export marketing strategy:An empirical study of Austrian SMEs(a contingency perspective). Management Research Review, 39(3), 329-355.
Gnizy, I., Cadogan, J. W., Oliveira, J. S., & Nizam, A. (2017). The empirical link between export dispersion and export performance: A contingencybased approach. International Business Review, 26(2), 239-249.
Gomez-Mejia, L. R., Nunez-Nickel, M., & Gutierrez, I. (2001). The role of family ties in agency contracts. Academy of management Journal, 44(1), 81-95.
Gripsrud, G. (1990). The determinants of export decisions and attitudes to a distant market: Norwegian fishery exports to Japan. Journal of International Business Studies, 21(3), 469-485.
Gumede, V., & Rasmussen, V. (2002). Small manufacturing enterprises and exporting in South Africa: A preliminary assessment of key export success factors. Journal of Small Business and Enterprise Development, 9(2), 162-171.
Ha, S. H., & Jung, Y. S. (2016). A transaction cost approach to analysis on determinants of Korean SMEs’ transformation into direct export. International Commerce and Information Review, 18(3), 181-201.
Harris, R., & Li, Q. C. (2008). Exporting, R&D, and absorptive capacity in UK establishments. Oxford Economic Papers, 61(1), 74-103.
Hna, S. S., & Jeong, Y. S. (2013). A study on the effects of internal capability, export assistance and global network on rapid globalization. Journal of Korea Trade, 38(1), 173-197.
Hobohm, S. (2001). Small and Medium-Sized Enterprises in Economic Development: The UNIDO Experience. Journal of Economic Cooperation, 22(1), 1-42.
Huh, M. G. (2015). Characteristics and Technology Development Mode of Local Hidden Champions in Korea: How are they different?. Journal of Digital Convergence, 13(8), 221-234.
Huynh, K. P., & Petrunia, R. J. (2010). Age effects, leverage and firm growth. Journal of Economic Dynamics and Control, 34(5), 1003-1013.
Hwang, K. Y. (2010). A study on relationship among organizational characteristics, IT competency and export performance in small and medium-sized firms. Journal of Korea Trade, 35(1), 177-199.
Hye, Q. M., Wizarat, S., & Lau, W. Y. (2016). The impact of trade openness on economic growth in China:An empirical analysis. Journal of Asian Finance, Economics and Business, 3(3), 27-37.
Jang, M. A., Ahn, S. H., Lee, S. M., & Chun, B. G. (2015). A study on the effects of export assistance program on manufacturing firm’s sales and value added. The Korean Association of Trade and Industry Studies, 20(2), 1-27.
Javalgi, R. R. G., Todd, P., & Granot, E. (2011). The internationalization of Indian SMEs in B-to-B markets. Journal of Business & Industrial Marketing, 26(7), 542-548.
Katsikeas, C. S., Deng, S. L., & Wortzel, L. H. (1997). Perceived export success factors of small and medium-sized Canadian firms. Journal of international marketing, 5, 53-72.
KBIZ (2017). Small and medium-sized enterprises interpretation indicators in 2015. Seoul, Korea:Korea Federation of Small and Medium Business Publishing.
Keizer, J. A., Dijkstra, L., & Halman, J. I. (2002). Explaining innovative efforts of SMEs: An exploratory survey among SMEs in the mechanical and electrical engineering sector in The Netherlands. Technovation, 22(1), 1-13.
Kian Chong, W., Shafaghi, M., & Leing Tan, B. (2011). Development of a business-to-business critical success factors (B2B CSFs) framework for Chinese SMEs. Marketing Intelligence & Planning, 29(5), 517-533.
Kim, D. K. (2014). A study on the trend of the Busan direct and indirect export policy. Busna Development Institute Focus, 241, 1-12.
Kim, D. K., & Joo, S. H. (2014). A Study on analyzing local exports in Busan and transferring them to direct exports. Busan: Korea. Busan Development Institute.
Kim, G. O. (2012). An empirical study on the factors influencing the innovations of Korea’s exporting companies and export performance. International Commerce and Information Review, 14(2), 201-225.
Kim, G. O., & Kim, J. S. (2011). A study on product innovation performance and influencing factors of Korean exporters. Journal of Korea Trade, 36(1), 49-71.
Kim, H. M., & Jang, J. (2012). The impact of innovation types and activities on export performance:Focused on Korean firms. Journal of Korea Trade, 37(4), 115-137.
Kim, J. K. (2003). The structural relationship between export marketing strategy and performance of Korean small and medium firms. The Korean Association of Trade and Industry Studies, 8(2), 83-109.
KMOGL (2017). Korea Ministry of Government Legislation. Retrieved November 22, 2017 from http://www.law.go.kr/main.html
KORCHAM (2015). Business evaluation and implications for business management in small and medium-sized enterprises. Seoul, Korea: The Korea Chamber of Commerce ＆ Industry Publishing.
Kotabe, M., & Czinkota, M. R. (1992). State government promotion of manufacturing exports: A gap analysis. Journal of International Business Studies, 23(4), 637-658.
Lee, M., & Son, B. (1993). Korean strategies for export markets. Long Range Planning, 26(6), 99-106.
Lee, Y. L., Chung, J. E., & Jeong, S. W. (2017). The influences of SMEs' market orientation and bread orientation on firm capabilities and performance in export markets. Journal of Korea Trade, 42(2), 175-203.
Leonidou, L. C., Katsikeas, C. S., & Samiee, S. (2002). Marketing strategy determinants of export performance: A meta-analysis. Journal of Business Research, 55(1), 51-67.
Louter, P. J., Ouwerkerk, C., & Bakker, B. A. (1991). An inquiry into successful exporting. European Journal of Marketing, 25(6), 7-23.
Mathews, S., & Healy, M. (2008). From garage to global:The internet and international market growth, an SME perspective. International Journal of Internet Marketing and Advertising, 4(2-3), 179-196.
Maldifassi, O. J., & Chacón Caorsi, J. (2014). Export success factors of small-and medium-sized firms in Chile. Journal of Small Business and Enterprise Development, 21(3), 450-469.
Mittelstaedt, J. D., Ward, W. A., & Nowlin, E. (2006). Location, industrial concentration and the propensity of small US firms to export: Entrepreneurship in the international marketplace. International Marketing Review, 23(5), 486-503.
Moen, O. (2000). SMEs and international marketing:Investigating the differences in export strategy between firms of different size. Journal of Global Marketing, 13(4), 7-28.
Moen, O., & Servais, P. (2002). Born global or gradual global? Examining the export behavior of small and medium-sized enterprises. Journal of international marketing, 10(3), 49-72.
Moini, A. H. (1998). Small firms exporting: How effective are government export assistance programs?. Journal of Small Management, 35(1), 1-15.
OECD (2014). Entrepreneurship at a Glance 2014. Paris, France. OECD Publishing.
OECD (2000). Small and Medium-sized Enterprises: Local Strength, Global Reach. p. 2.
Park, S. B., & Kim, G. I. (2013). Small and medium business administration. Seoul, Korea: Topbooks.
Park, Y. B. (2013). Small and medium enterprises and current management. Seoul, Korea: Chungram.
Park, W., & Park, K. H. (2012). An Empirical Study on the Core Competences for Development of Global Small Giant Companies. Journal of the Society of Korea Industrial and Systems Engineering, No. 35.
Qureshi, S., & Kratzer, J. (2011). An investigation of antecedents and outcomes of marketing capabilities in entrepreneurial firms: An empirical study of small technology-based firms in Germany. Journal of Small Business & Entrepreneurship, 24(1), 49-66.
Rhee, Y. P. (2017). A study one the relationship among ICT capability, global orientation and export marketing in Korean SMEs. Journal of Korea Trade, 42(2), 251-276.
Saarenketo, S., Puumalainen, K., Kuivalainen, O., & Kyläheiko, K. (2004). Dynamic knowledge-related learning processes in internationalizing high-tech SMEs. International Journal of Production Economics, 89(3), 363-378.
Selnes, F., Jaworski, B. J., & Kohli, A. K. (1996). Market orientation in United States and Scandinavian companies: A cross-cultural study. Scandinavian Journal of Management, 12(2), 139-157.
Shao, L., & Yu, X. (2015). Empirical study of dynamic corporate governance: New evidence from Chinese-listed SMEs. International Journal of Industrial Distribution & Business, 6(4), 27-37.
Shamsuddoha, A. K., Yunus Ali, M., & Oly Ndubisi, N. (2009). Impact of government export assistance on internationalization of SMEs from developing nations. Journal of Enterprise Information Management, 22(4), 408-422.
Silva, J. S., & Tenreyro, S. (2006). The log of gravity. The Review of Economics and Statistics, 88(4), 641-658.
Simon, H. (2009). Hidden champions of the twenty-first century: The success strategies of unknown world market leaders. New York: Springer Science &Business Media.
Simon, H. (2012). Hidden Champions–The Vanguard of Globalia. University of Economics Prague. Retrieved November 22, 2017 from http://km.vse.cz/wpcontent/uploads/2012/05/2H01X013-prag-hc-090312.
Statistics Korea (2017). Retrieved November 22, 2017 from http://kostat.go.kr/portal/korea/index.action.
Street, C. T., & Cameron, A. F. (2007). External relationships and the small business: A review of small business alliance and network research. Journal of Small Business Management, 45(2), 239-266.
The world bank (2017). World Development Indicators. Washington, USA: The world bank publishing.
UNCTAD (2004). Palestinian Small and Medium-sized Enterprises: Dynamics and Contribution to Development. New York and Geneva, 2004.
US International Trade Commission. (2010). Small and medium-sized enterprises: Characteristics and performance. US ITC Publication, 4189.
Venohr, B., & Meyer, K. E. (2007). The German miracle keeps running: How Germany's hidden champions stay ahead in the global economy. Working Papers of The Institute of Management Berlin at The Berlin School of Economics(FHW Berlin), No. 30.
Verwaal, E., & Donkers, B. (2002). Firm size and export intensity: Solving and empirical puzzle. Journal of International Business Studies, 33(3), 603-613.
Wang, F. F., Kim, Y. I., & Kwon, Y. C. (2012). A study on the influence of intangible assets of small and medium-sized exporting companies on export performance, Journal of Korea Trade, 37(5), 99-120.
Welch, D. E., Welch, L. S., Young, L. C., & Wilkinson, I. F. (1998). The importance of networks in export promotion: Policy issues. Journal of International Marketing, 6, 66-82.
Yi, S., & Su, S. (2014). A study of the factors that impact Chinese consumers’ purchasing intent for high-tech products. East Asia Journal of Business Management, 4(1), 37-40.
Zhang, J., Jiang, Y., & Zhu, M. (2015). Perceived environmental turbulence, strategic orientations and new product success: A comparative study of SMEs and large manufacturing exporters. Journal of Advances in Management Research, 12(1), 43-54.
- 다운로드 수
- 조회수
- 0KCI 피인용수
- 0WOS 피인용수