바로가기메뉴

본문 바로가기 주메뉴 바로가기

logo

ISSN : 1738-3110

Article Contents

Prev Next
Early Access e-Submission

Vol.17 No.3

Citation Share

Measuring Sport Tourist Motivation: Implications for Sport Tourism Distribution

The Journal of Distribution Science / The Journal of Distribution Science, (P)1738-3110; (E)2093-7717
2019, v.17 no.3, pp.49-55
https://doi.org/https://doi.org/10.15722/jds.17.3.201903.49
Seo, Won-Jae
Lewin, Lyle A.
Han, Seungjin
Park, Seong-Hee
Moon, Bo-Young
Kim, Min-Soo
Moon, Bora
Seo,, W. , Lewin,, L. A. , Han,, S. , Park,, S. , Moon,, B. , Kim,, M. , & Moon,, B. (2019). Measuring Sport Tourist Motivation: Implications for Sport Tourism Distribution. The Journal of Distribution Science, 17(3), 49-55, https://doi.org/https://doi.org/10.15722/jds.17.3.201903.49

Abstract

Purpose - The purpose of this study was to develop a motivation scale for participation sport tourism and to produce implications of potential use of MSPST for sport tourism distribution emphasizing the needs of sport tourists and the functions required to satisfy those needs. Research design, data, and methodology - The Motivation Scale for Participation Sport Tourism (MSPST) was developed in three stages. A literature review generated 8 dimensions with 42-items in the first stage. Second, an expert review phase refined the initial item pool, which resulted in 35 items. Result - Exploratory factor analysis was employed to produce an 8-factor, 28 item pool. The reduced version was confirmed via structural equation modeling, indicating an acceptable model of fit. The final MSPST consisted of 8 dimensions of motivation, including friendship, family, solitude, challenges, intrinsic, achievement, nature, and competition. Conclusions - The MSPST is a valid and reliable scale of tourists' motives for participating in sports. The results supported the suggested measures of motives associated with participation sport tourism regarding construct, convergent and discriminant validity. A body of knowledge about motives provides insights for policy-makers seeking to support distributional industries for sport tourism and finally to promote economy on both regional and national levels.

keywords
MSPST, Sport Tourism Distribution, Motivation, Segmentation

Reference

1.

Albayrak, T., & Caber, M. (2018). A motivation- based segmentation of holiday tourists participating in whitewater rafting. Journal of Destination Marketing &Management, 9, 64-71.

2.

Andreu, L., Kozak, M., Ayci, N., & Cifter, N. (2006). Market segmentation by motivations to travel: British tourists visiting Turkey. Journal of Travel & Tourism Marketing, 19(1), 1-14.

3.

Buckley, R. (2012). Rush as a key motivation in skilled adventure tourism: Resolving the risk recreation paradox. Tourism Management, 33(4), 961-970.

4.

Bull, C. J. (2006). Racing cyclists as sports tourists: The experiences and behaviours of a case study group of cyclists in East Kent, England. Journal of Sport &Tourism, 11(3), 259-274.

5.

Buning, R. J., & Gibson, H. (2015). The evolution of active-sport-event travel careers. Journal of Sport Management, 29(5), 555-569.

6.

Buning, R. J., & Gibson, H. J. (2016). Exploring the trajectory of active-sport-event travel careers: A social worlds perspective. Journal of Sport Management, 30(3), 265-281.

7.

Collier, A. (1999). Principles of tourism: A New Zealand perspective (5th ed.). Aukland: Longman.

8.

Faulks, P., Ritchie, B., & Dodd J. (2008). Bicycle tourism as an opportunity for re-creation and restoration? Investigating the motivations of bike ride participants. Paper presented at the New Zealand Tourism and Hospitality Research Conference, pp. 1-27.

9.

Floyd, F. J., & Widaman, K. F. (1995). Factor analysis in the development and refinement of clinical assessment instruments. Psychological assessment, 7(3), 286.

10.

Fornell, C., & Larker, D.F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39-50.

11.

Franken, R. E. (2007). Human Motivation (6th ed.). CA:Thomson Wadsworth.

12.

Fredrick, C.M., & Ryan, R.M. (1993). Differences in motivation for sport and exercise and their relations with participation and mental health. Journal of Sport Behavior, 16(3), 124-146.

13.

Gammon, S., & Robinson, T. (1997). Sport and tourism: A conceptual framework. Journal of Sport & Tourism, 4(3), 11-18.

14.

Gibson, H. J. (1998a). Sport tourism: A critical analysis of research. Sport Management Review, 1(1), 45-76.

15.

Gibson, H. J. (1998b). Active sport tourism: Who participates? Leisure Studies, 17(2), 155-170.

16.

Gibson, H. J. (2003). Sport tourism: An introduction to the special issue. Journal of Sport Management, 17(3), 205-213.

17.

Gibson, H. J., Willming, C., & Holdnak, A. (2003). Smallscale event sport tourism: Fans as tourists. Tourism Management, 24(2), 181-190.

18.

Gillett, P., & Kelly, S. (2006). ‘Non-local’masters games participants: An investigation of competitive active sport tourist motives. Journal of Sport Tourism, 11(3), 239-257.

19.

Gounaris, S., & Dimitriadis, S. (2003). Assessing service quality on the web: Evidence from business-to-consumer portals. Journal of Services Marketing, 17(5), 529-548.

20.

Han, S. J., Seo, W. J., & Moon, B. Y. (2018). Study on exploring participation sport tourism motivation. Journal of Convergence Tourism Contents, 4(2), 13-21.

21.

Harrison-Hill, T., & Chalip, L. (2005). Marketing sport tourism: Creating synergy between sport and destination. Sport in Society: Cultures, Commerce, Media, Politics, 8(2), 302-320.

22.

Hemmatinezhad, M., Kalar, A., & Nia, F. (2010). The study of effective factors on the motivation of tourists participating in sport events. Science, Movement, and Health, 10(2), 356-361.

23.

Hu, L. T., & Bentler, P. M. (1999). Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives. Structural Equation Modeling: A Multidisciplinary Journal, 6(1), 1-55.

24.

Hungenberg, E., Gray, D., Gould, J., & Stoltlar, D. (2016). An examination of motives underlying active sport tourist behavior: A market segmentation approach. Journal of Sport & Tourism, 20(2), 81-101.

25.

John, O. P., & Benet-Martinez, V. (2000). Measurement:Reliability, construct validation, and scale construction. In Reis, H.T., & Judd, C.M. (Eds.), Handbook of research methods in social and personality psychology (pp. 339-370). UK: Cambridge University Press.

26.

Kim, J. H., & Ritchie, B. W. (2012). Motivation-based typology: An empirical study of golf tourists. Journal of Hospitality & Tourism Research, 36(2), 251-280.

27.

Lee, J. W., & Syah, A. M. (2018). Economic and environmental impacts of mass tourism on regional tourism destinations in Indonesia. The Journal of Asian Finance, Economics and Business, 5(3), 31-41.

28.

Mannell, R. C., & Kleiber, D. A. (1997). A social psychology of leisure. PA: Venture Publishing Inc.

29.

Milne, G. R., & McDonald, M. A. (1999). Sport marketing:Managing the exchange process. London: Jones &Bartlett Publishers, Inc.

30.

Netemeyer, R. G., Bearder, W. O., & Sharma, S. (2003). Scaling procedures: Issues and applications. CA: Sage.

31.

Pearce, P. L., & Lee, U. I. (2005). Developing the travel career approach to tourist motivation. Journal of Travel Research, 43(3), 226-237.

32.

Pearce, P. L., & Tan, R. (2006). The distribution mix for tourism attractions in Rotorua, New Zealand. Journal of Travel Research, 2(44), 250-258.

33.

Ritchie, B. W. (1998). Bicycle tourism in the South Island of New Zealand: Planning and management issues. Tourism Management, 19(6), 567-582.

34.

Ritchie, B. W., Tkaczynski, A., & Faulks, S. P. (2010). Understanding the motivation and travel behavior of cycle tourists using involvement profiles. Journal of Travel & Tourism Marketing, 27(4), 409-425.

35.

Segars, A. H. (1997). Assessing the unidimensionality of measurement: A paradigm and illustration within the context of information systems research. Omega, 25(1), 107-121.

36.

Seo, W. J., & Green, B. C. (2008). Development of the motivation scale for sport online consumption. Journal of Sport Management, 22(1), 82-109.

37.

Shin, J-H. (2018). Development of health indices and market segmentation strategies for senior health services. International Journal of Industrial Distribution &Business, 9(11), 7-15.

38.

Singh, D. P. (2014). Online Shopping Motivations, Information Search, and Shopping Intentions in an Emerging Economy. East Asian Journal of Business Management, 4(3), 5-12.

39.

Standeven, J., & Knop, P. D. (1998). Sport tourism. IL:Human Kinetics.

40.

Stuart, P., Pearce, D.G., & Weaver, A. (2005). Tourism distribution channels in Peripheral regions: The case of Southland, New Zealand. Tourism Geographies, 7(3), 235-256.

41.

Tomik, R. (2013). Active Sport Tourism–A Survey of Students of Tourism and Recreation. Journal of Tourism, Recreation & Sport Management, 1, 13-20.

42.

Tomik, R., Gorska, K., Staszkiewicz, A., & Polechonski, J. (2014). Motives for participation in active sport tourism–participants of holiday windsurfing camps. Baltic Journal of Health and Physical Activity, 6(3), 222-228.

43.

Trail, G. T., & James, J. D. (2001). The motivation scale for sport consumption: Assessment of the scale's psychometric properties. Journal of Sport Behavior, 24(1), 108.

44.

Weed, M., & Bull, C. J. (2004). Sports tourism:Participants, policy, and providers. MA: Elsevier.

The Journal of Distribution Science

Early Access e-Submission OA Policy