- Apply for Authority
- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS
ISSN : 1738-3110
Environmental Marketing Policy to Enhance Customers' Environmental Awareness
- Downloaded
- Viewed
Abstract
Purpose: Increased awareness of the environment is essential, since the general health of people and the global economy is largely dependent on the health of the environment. The purpose of this study is to increase customer awareness and also to ensure that businesses enlighten their customers on how to act in an environmentally friendly manner, which can be done, for instance, through associations. Research design, data and methodology: Scant research is available regarding what elements of marketing strategy should be applied in an environmental plan to increase customer awareness. For this reason, this study suggests a specific marketing policy that conveys several strategies for practitioners who focus on successful environmental plans for their organizations. Results: The prior literature suggests that public education, mass media, campaign publications, and electronic networking, which are becoming more common today, can be used as platforms for conveying environmental messages that will increase environmental awareness among customers. Conclusions: Organizations can use health and safety training to ensure that customers are aware of the environment. Training programs by companies that point more to the environment can make customers aware of the environment and help them adopt activities that show respect to the environment.
- keywords
- Environmental Awareness, Marketing Strategy, Behavior Change Model
Reference
Abdullah, H., Jali, M. R. M., & Ibrahim, F. W. (2017). The current state of Malaysia’s journey towards a green economy: The perceptions of the companies on environmental efficiency and sustainability. International Journal of Energy Economics and Policy, 7(1), 253-258.
Aikens, K., McKenzie, M., & Vaughter, P. (2016). Environmental and sustainability education policy research: A systematic review of methodological and thematic trends. Environmental Education Research, 22(3), 333-359.
Bányai, T., Tamás, P., Illés, B., Stankevičiūtė, Ž., & Bányai, Á.(2019). Optimization of municipal waste collection routing:Impact of industry 4.0 technologies on environmental awareness and sustainability. International journal of environmental research and public health, 16(4), 634.
Batel, S., Castro, P., Devine‐Wright, P., & Howarth, C. (2016). Developing a critical agenda to understand pro‐environmental actions: contributions from Social Representations and Social Practices Theories. Wiley Interdisciplinary Reviews: Climate Change, 7(5), 727-745.
Centobelli, P., Cerchione, R., & Esposito, E. (2017). Environmental sustainability in the service industry of transportation and logistics service providers: Systematic literature review and research directions. Transportation Research Part D: Transport and Environment, 53(June), 454-470.
Chen, M. F. (2020). Selecting environmental psychology theories to predict people’s consumption intention of locally produced organic foods. International Journal of Consumer Studies, 44(5), 455-468
Deniz, D. (2016). Sustainable thinking and environmental awareness through design education. Procedia Environmental Sciences, 34(December), 70-79.
Ferrero-Ferrero, I., Fernández-Izquierdo, M. Á ., & Muñoz-Torres,M. J. (2016). The effect of environmental, social and governance consistency on economic results. Sustainability, 8(10), 1005.
Freije, A. M., Hussain, T., & Salman, E. A. (2017). Global warming awareness among the University of Bahrain science students. Journal of the Association of Arab Universities for Basic and Applied Sciences, 22(February), 9-16.
Gast, J., Gundolf, K., & Cesinger, B. (2017). Doing business in a green way: A systematic review of the ecological sustainability entrepreneurship literature and future research directions. Journal of Cleaner Production, 147(March), 44-56.
Gkargkavouzi, A., Halkos, G., & Matsiori, S. (2019). Environmental behavior in a private-sphere context:Integrating theories of planned behavior and value belief norm, self-identity and habit. Resources, Conservation and Recycling, 148(September), 145-156.
Heiskanen, E. (2005). The performative nature of consumer research: consumers’ environmental awareness as an example. Journal of consumer policy, 28(2), 179-201.
Jin, J., Zhou, D., Zhou, P., Qian, S., & Zhang, M. (2016). Dispatching strategies for coordinating environmental awareness and risk perception in wind power integrated system. Energy, 106(1 July), 453-463.
Li, C., Wang, C., & Luo, Y. (2020). An efficient scheduling optimization strategy for improving consistency maintenance in edge cloud environment. The Journal of Supercomputing, 76(9), 6941-6968.
Liang, Y., Kee, K. F., & Henderson, L. K. (2018). Towards an integrated model of strategic environmental communication:advancing theories of reactance and planned behavior in a water conservation context. Journal of Applied Communication Research, 46(2), 135-154.
MacDonald, E., Milfont, T., & Gavin, M. (2016). Applying the Elaboration Likelihood Model to increase recall of conservation messages and elaboration by zoo visitors. Journal of Sustainable Tourism, 24(6), 866-881.
Marakanon, L., & Panjakajornsak, V. (2017). Perceived quality, perceived risk and customer trust affecting customer loyalty of environmentally friendly electronics products. Kasetsart Journal of Social Sciences, 38(1), 24-30.
Nikkheslat, M., Zohoori, M., Bekheirnia, N., & Mehrafshar, M.(2012). The important theories in term of applying green technologies and green processes in organizations: A study of Malaysian Universities. Interdisciplinary Journal of Contemporary Research in Business, 4(7), 88-102.
Okada, T., Tamaki, T., & Managi, S. (2019). Effect of environmental awareness on purchase intention and satisfaction pertaining to electric vehicles in Japan. Transportation Research Part D: Transport and Environment, 67(February), 503-513.
Peng, X., & Liu, Y. (2016). Behind eco-innovation: Managerial environmental awareness and external resource acquisition. Journal of Cleaner Production, 139(December), 347-360.
Powell, R. B., Vezeau, S. L., Stern, M. J., Moore, D. D., & Wright,B. A. (2018). Does interpretation influence elaboration and environmental behaviors?. Environmental Education Research, 24(6), 875-888.
Ruseva, T., Foster, M., Arnold, G., Siddiki, S., York, A., Pudney,R., & Chen, Z. (2019). Applying policy process theories to environmental governance research: Themes and new directions. Policy Studies Journal, 47(S1), S66-S95.
Ting, C. T., Hsieh, C. M., Chang, H. P., & Chen, H. S. (2019). Environmental consciousness and green customer behavior:The moderating roles of incentive mechanisms. Sustainability, 11(3), 819.
Todaro, N. M., Daddi, T., Testa, F., & Iraldo, F. (2020). Organization and management theories in environmental management systems research: A systematic literature review. Business Strategy & Development, 3(1), 39-54.
Tuczek, F., Castka, P., & Wakolbinger, T. (2018). A review of management theories in the context of quality, environmental and social responsibility voluntary standards. Journal of cleaner production, 176(March), 399-416.
Yu, Y., Han, X., & Hu, G. (2016). Optimal production for manufacturers considering consumer environmental awareness and green subsidies. International Journal of Production Economics, 182(December), 397-408.
Zhou, W., & Xu, Z. (2017). Group consistency and group decision making under uncertain probabilistic hesitant fuzzy preference environment. Information Sciences, 414 (November), 276-288.
- Downloaded
- Viewed
- 0KCI Citations
- 0WOS Citations