The Impact of E-Business on Activity Extension and Business Performance

UKAJ,, F. , RAMAJ,, V. , & LIVOREKA,, R. (2020). The Impact of E-Business on Activity Extension and Business Performance. The Journal of Distribution Science, 18(8), 103-112, https://doi.org/https://doi.org/10.15722/jds.18.8.202008.103

copy

Downloaded
Viewed

PDF Download

Abstract

Purpose: Business has been completely revolutionized by the Internet. This study seeks to determine the impact of e-business on activity extension and business performance. It aims to examine the actual stage of e-business, help others to apply the knowledge gained, and help in expanding new researches in this field. Research design, data and methodology: The data utilized in this study was obtained from survey. In total of 60 questionnaires accepted as valid out of 80 distributed, data was analyzed using the SPSS, and methods used were correlation and reliability analyses. Results: The study result shows that e-business has a significant positive impact on activity extension and the performance of business in Kosovo. The findings also revealed that there is a correlation between the various online marketing strategies and consumer satisfaction. The development of e-business for Kosovo is an important factor in participation in the world market, where there is a growing need for innovation and modernization of business. Conclusions: The study recommends that there should be raised awareness among business owners and managers as well as the general public. Moreover, there should be a proper application of marketing strategies to e-business.

keywords: E-business, Strategy, Competition, Consumer, Online, Information Technology (IT)

Reference

Akamai (2019). Media under Assault, State of Internet. (5th special Ed).

Australian Government (AG) (2015). Department of Communication, Marketing Tips.

Blanchard, K., & Johnson, S. (1993). The One Minute Manager, Zagrebacka poslovna škola, Zagreb.

Begovic, S. (2016). E-business Trainer's Manual. Project Ebusiness Development, 2-273.

Chaffey, D. (2009). E-business and E-commerce Management:Strategy, Implementation and Practice (4th Ed). Harlow, United Kingdom: Pearson Education Limited.

Chaffey, D., Hemphill, T., & Edmundson-Bird, D. (2019). Digital Business and E-commerce Management (7th Ed). Harlow, United Kingdom: Pearson Education Limited.

Chaffey, D., & Smith, P. (2008). Emarketing Excellence. Planning And Optimizing Your Digital Marketing. Journal Of Chemical Information and Modeling. Https://Doi.Org/10.1017/CBO9781107415324.004

Clarke, R. (1998). Electronic Data Interchange: An Introduction. Canberra, Australia: Xamax Consultancy Pty Ltd.

Clement, J. (2019). U.S. mobile retail commerce sales share 2017-2021.

10.

Gunther, J. (2010). Marketing, Edition Scientific Research. Pristina, Kosovo: University of Prishtina.

11.

Hasan, J. (2011). Analysis Of E-Marketing Strategies. Studia Commercialia Bratislavensia, 4(14), 201–208. Https://Doi.Org/10.2478/V10151-011-0006-Z

12.

Järvinen, J., Tollinen, A., Karjaluoto, H., & Jayawardhena, C.(2012). Digital and Social media marketing usage in B2B industrial section. Marketing Management Journal, 22(2),102–117.

13.

Jackson, S. E., Aparna, J., & Erhardt, N. L. (2003). Recent Research on Team and Organizational Diversity: SWOT Analysis and Implications. Journal of Management, 29, 801.https://doi.org/10.1016/S0149-2063_03_00080-1,

14.

Jones, T. A., Malczyk, A., & Beneke, J.(2011). Internet Marketing, Getsmarter Internet Text Books, BY-NC 3.0, Cape Town.https://Doi.Org/10.1108/S1548-6435(2011)0000008004

15.

Kothari, C.R. (2004). Research Methodology, Methods and Techniques (Second Revised Ed). Delhi, India: New Age International (P) Ltd., Publishers.

16.

Kotler, P., & Armstrong, G. (2013). Parimet e Marketingut..

17.

Krkić, S., Čehajić, S., Memić, H., & Memić, I. (2005). Elektronsko poslovanje, Mostar.

18.

Laudon, K. C., & Laudon, J.P. (2006). Management Information (9th Ed). New York, NY: Person Prentice Hall.

19.

Lazibat, T., & Kolaković, M. (2004). Međunarodno poslovanje u uvjetima tranzicije, Sinergija, Zagreb.

20.

McPheat, S. (2011). Developing an Internet marketing Strategy. The internet Marketing Academy & Ventus Publishing ApS, 8-58.

21.

Milosavljević, M., & Miškovic, V. (2011). Elektronska trgovina.

22.

Mobile Marketing Association (MMA) (2009). Definition of Mobile Marketing Mobile Marketing Association.

23.

Naylor, L. (2017). Mobile Marketing: What Is It And How To Put It Into Your Marketing Strategy?

24.

Negroponte, N. (1995). Being Digital. New York, NY: Vintage Books.

25.

Omar, A., Ramayah, T., Lin, L. B., Mohamad, O., & Marimuthu,M. (2011). Determining Factors for The Usage Of Web-Based Marketing Applications By Small And Medium Enterprises (SMEs) In Malaysia. Journal Of Marketing Development And Competitiveness, 5(2), 70–86.Https://Doi.Org/10.1111/J.1468-3083.2005.01297.X

26.

Schneider, G. (2007). Electronic Commerce (7th ed.). Toronto, ON: Thompson publishing.

27.

Shenkar, O., & Luo, Y. (2004). International Business. Hoboken, NJ: John Willey & Sons Inc.

28.

Schoonhoven, C.B. (1981, September). Problems with contingency theory: Testing assumptions hidden within language of contingency theory. Administrative Science Quarterly, 26(3), 349-377.

29.

Strauss, J., & Frost, R. (2014). E-Marketing (7th Ed). London, United Kingdom: Pearson Education.

30.

Stallings,W. (2005). Cryptography and Network Security. Upper Saddle River, NJ: Prentice Hall.

31.

Ukaj, F. (2015a). Internet as a media used for implementing marketing policies-case of distribution. Business Sciences and Management Journal (BSMJ), 10(8), 13-19.

32.

Ukaj, F. (2015b). Internet marketing and Online consumer behavior in the case of Kosovo market. European Scientific Journal, 11(25), 70-79,

33.

Unković, M., & Milosavljević, M. (1999). Savremeno berzansko i savremeno poslovanje, BG.

34.

Weill, P., & Vitale, M.R. (2001). Place to space: migrating to ebusiness models. Cambridge, MA: Harvard Business press.

35.

Yin, R.K. (2009). Case study research: design and method (4th ed). Thousand Oaks, CA: Sage Publications Inc.

36.

Varagić T., & Tošić, D. (2003.). Toćak elektronskog poslovanja.

37.

Yang, J., & Ding, Y. (2009). B2B E-Commerce Websites Customer Satisfaction: A Formula and Scale International Asian Symposium on Interaction and Effective Computing.

38.

Zikmund, G. W., & Barry, J. (2007). Exploring Marketing Research (9th Ed). Mason, OH: Thomson South-Western.

바로가기메뉴

Article Contents

Vol.18 No.8

The Impact of E-Business on Activity Extension and Business Performance

Abstract

Reference

The Journal of Distribution Science