The Impact of E-Business on Activity Extension and Business Performance

UKAJ,, F. , RAMAJ,, V. , & LIVOREKA,, R. (2020). The Impact of E-Business on Activity Extension and Business Performance. The Journal of Distribution Science, 18(8), 103-112, https://doi.org/https://doi.org/10.15722/jds.18.8.202008.103

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Abstract

Purpose: Business has been completely revolutionized by the Internet. This study seeks to determine the impact of e-business on activity extension and business performance. It aims to examine the actual stage of e-business, help others to apply the knowledge gained, and help in expanding new researches in this field. Research design, data and methodology: The data utilized in this study was obtained from survey. In total of 60 questionnaires accepted as valid out of 80 distributed, data was analyzed using the SPSS, and methods used were correlation and reliability analyses. Results: The study result shows that e-business has a significant positive impact on activity extension and the performance of business in Kosovo. The findings also revealed that there is a correlation between the various online marketing strategies and consumer satisfaction. The development of e-business for Kosovo is an important factor in participation in the world market, where there is a growing need for innovation and modernization of business. Conclusions: The study recommends that there should be raised awareness among business owners and managers as well as the general public. Moreover, there should be a proper application of marketing strategies to e-business.

keywords: E-business, Strategy, Competition, Consumer, Online, Information Technology (IT)

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Article Contents

Vol.18 No.8

The Impact of E-Business on Activity Extension and Business Performance

Abstract

Reference

The Journal of Distribution Science