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ISSN : 1738-3110
A Study of the Equilibrium Result Index of Franchise Head Office
The Journal of Distribution Science / The Journal of Distribution Science, (P)1738-3110; (E)2093-7717
2005, v.3 no.1, pp.69-90
Lee, Sang-yoon
Lee,,
S.
(2005). A Study of the Equilibrium Result Index of Franchise Head Office. The Journal of Distribution Science, 3(1), 69-90.
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Abstract
In research of a paper, the comparative study of the various precedence management result evaluation indices tends to be made, and it is going to show the improvement bill of the new franchise headquarters management result evaluation index by the equilibrium result table which compensated the problem stated from the contents of precedence research about the existing franchise management result evaluation index, and was corrected.
- keywords
- 프랜차이즈, 성과지표, 균형성
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