- 권한신청
- P-ISSN1738-3110
- E-ISSN2093-7717
- SCOPUS
ISSN : 1738-3110
프랜차이즈본부(本部)의 균형성과지표개발(均衡成果指標開發)에 관한 연구(硏究)
A Study of the Equilibrium Result Index of Franchise Head Office
The Journal of Distribution Science(JDS) / The Journal of Distribution Science, (P)1738-3110; (E)2093-7717
2005, v.3 no.1, pp.69-90
이상윤
(명지대학교 유통정보연구센터)
이상윤.
(2005). 프랜차이즈본부(本部)의 균형성과지표개발(均衡成果指標開發)에 관한 연구(硏究). The Journal of Distribution Science(JDS), 3(1), 69-90.
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Abstract
In research of a paper, the comparative study of the various precedence management result evaluation indices tends to be made, and it is going to show the improvement bill of the new franchise headquarters management result evaluation index by the equilibrium result table which compensated the problem stated from the contents of precedence research about the existing franchise management result evaluation index, and was corrected.
- keywords
- 프랜차이즈, 성과지표, 균형성
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