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ISSN : 1738-3110

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Vol.7 No.3

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A Practical Study on the New Revenue Estimate Model Of SSM

The Journal of Distribution Science / The Journal of Distribution Science, (P)1738-3110; (E)2093-7717
2009, v.7 no.3, pp.5-24
https://doi.org/https://doi.org/10.15722/jds.7.3.200909.5
Ahn, Sung-Woo
Lee, Sang-Youn
Kim, Pan-Jin
Youn, Myoung-Kil
Ahn,, S. , Lee,, S. , Kim,, P. , & Youn,, M. (2009). A Practical Study on the New Revenue Estimate Model Of SSM. The Journal of Distribution Science, 7(3), 5-24, https://doi.org/https://doi.org/10.15722/jds.7.3.200909.5

Abstract

In the retail management, store location has an important influence like business skills. The reason for failure to selecting location is that the market analysis model is not popular in business field. It gets worse in supermarket industry. Currently, store developers are relying on simple statistics and the sixth sense as market analysis techniques. lt proves that the market analysis model is not distributed well in the field. This market analysis model can apply to medium and small business market using an existing market analysis model, broad market model. And its study outcome can be theorized as a result. Converse's new retail model can be used as to analyze junction market. Pareto_Huff model can also be used to compute shopping probability. To do so, this study can be divided into walking distance market and driving distance market as a model market. Also it examines industry type such as SM and SSM. By taking consumer survey, condition of consumers to select store will be counted in shopping probability so that it improves the objectivity and reliability. Through this process, derived study outcome can be a new estimated revenue model for practical application of selecting store location in large and medium-sized supermarket.

keywords
매출추정모델, 상권, 총상권, 판매스케일, 예상매출액

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